{"product_id":"palace-product-descriptions-isbn-9781838665845","title":"Palace Product Descriptions","description":"\u003cul\u003e\n\u003cli\u003e\u003cb\u003e98%\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eEVERY GOOD DESCRIPTION\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003ePALACE HAVE EVER DONE\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eIN ONE ROWDY HARDBACK\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003e2% SOME RUBBISH ONES ALSO\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePhaidon presents\u003ci\u003ePalace Product Descriptions: The Selected Archive,\u003c\/i\u003e the official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line.\u003c\/p\u003e\u003cp\u003eAuthored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTRENDSETTER\u003c\/li\u003e\n\u003cli\u003eDON'T THINK SO MATE\u003c\/li\u003e\n\u003cli\u003eYOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP\u003c\/li\u003e\n\u003cli\u003eWITH YOUR EYES CLOSED\u003c\/li\u003e\n\u003cli\u003eCOVERED IN GLUE\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCollected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points – the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace's archive.\u003c\/p\u003e\u003cp\u003eAt once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.\u003c\/p\u003e","brand":"Phaidon Press","offers":[{"title":"Default Title","offer_id":44896947011813,"sku":"NP9781838665845","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/O_a2d25258-badf-4bd5-98f7-87d56aa8a62f.jpg?v=1773104419","url":"https:\/\/k12savings.com\/es\/products\/palace-product-descriptions-isbn-9781838665845","provider":"K12savings","version":"1.0","type":"link"}