{"product_id":"packaging-sustainability-isbn-9780470246696","title":"Packaging Sustainability","description":"\u003cb\u003ePackaging  Sustainability\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eTake the lead with sustainable package design solutions\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eThe classic role of packaging is to “Protect, Inform, and Sell.” Today, packaging must do all that—but with minimal eco-impact. \u003ci\u003ePackaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design\u003c\/i\u003e is a comprehensive guide to thinking outside the box to create practical, cost-effective, and eco-responsible packaging. \u003c\/p\u003e\u003cp\u003eWith a broad range of contributions from pioneers of sustainability, \u003ci\u003ePackaging Sustainability\u003c\/i\u003e not only describes the concepts of sustainability but reveals the logic behind them, providing you with the tools to sift through and adapt to the ever changing barrage of materials, services, regulations, and mandates. The book: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEnables the designer to make smart, informed decisions at all points   throughout the packaging design process\u003c\/li\u003e \u003cli\u003eOffers a comprehensive overview of sustainable packaging design issues from leading practitioners, designers, engineers, marketers, psychologists, and ecologists\u003c\/li\u003e \u003cli\u003eDescribes materials and processes in current use and helps the reader understand how they interconnect\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWith solid information and actionable ideas, \u003ci\u003ePackaging Sustainability\u003c\/i\u003e gives you all the tools for maximizing a product’s shelf impact—while minimizing its ecological footprint. \u003c\/p\u003e\u003cp\u003eIntroduction vii\u003c\/p\u003e \u003cp\u003eHow To Use This Book ix\u003c\/p\u003e \u003cp\u003eThe Making Of This Book x\u003c\/p\u003e \u003cp\u003eGiving Thanks xi\u003c\/p\u003e \u003cp\u003eBiographies xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTaking the First Step 1\u003c\/p\u003e \u003cp\u003eConsumption and Renewal 2\u003c\/p\u003e \u003cp\u003eChoices, Choices, Choices 2\u003c\/p\u003e \u003cp\u003eUnderconsumption 4\u003c\/p\u003e \u003cp\u003eOverconsumption 5\u003c\/p\u003e \u003cp\u003eRestorative Consumption 6\u003c\/p\u003e \u003cp\u003eNearly All New Products Fail 8\u003c\/p\u003e \u003cp\u003eWhat Does Change Look Like? 9\u003c\/p\u003e \u003cp\u003eWhat Is Sustainability? 10\u003c\/p\u003e \u003cp\u003eWhat Sustainability Is Not 10\u003c\/p\u003e \u003cp\u003eTearing Down the Tower of Babble 11\u003c\/p\u003e \u003cp\u003eThe Next Great Era of Design 12\u003c\/p\u003e \u003cp\u003eHow to Avoid Change 14\u003c\/p\u003e \u003cp\u003eIt’s the Other Guy’s Problem 16\u003c\/p\u003e \u003cp\u003eTaking Responsibility and Thriving 17\u003c\/p\u003e \u003cp\u003ePrecautionary Principle 17\u003c\/p\u003e \u003cp\u003eHanover Principles 20\u003c\/p\u003e \u003cp\u003eKyosei 21\u003c\/p\u003e \u003cp\u003eThe Caux Round Table 22\u003c\/p\u003e \u003cp\u003eThe Triple Bottom Line 24\u003c\/p\u003e \u003cp\u003eTransparency and Honesty 28\u003c\/p\u003e \u003cp\u003eCeres 28\u003c\/p\u003e \u003cp\u003eA Taste of Things to Come 32\u003c\/p\u003e \u003cp\u003eMaking the Business Case 32\u003c\/p\u003e \u003cp\u003ePackaging and Sustainability 34\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Mechanics of Human Behavior 41\u003c\/p\u003e \u003cp\u003eChapter Themes 42\u003c\/p\u003e \u003cp\u003eSustainability 42\u003c\/p\u003e \u003cp\u003eAttention 42\u003c\/p\u003e \u003cp\u003eZone of Acceptability 42\u003c\/p\u003e \u003cp\u003eExpression of Individuality 42\u003c\/p\u003e \u003cp\u003eAssumptions vs. Data 42\u003c\/p\u003e \u003cp\u003eInside the Consumer 43\u003c\/p\u003e \u003cp\u003eWhat’s in Our Hearts (Or How We Don’t Think) 43\u003c\/p\u003e \u003cp\u003eWhat’s in Our Minds (Or How We Do Think) 45\u003c\/p\u003e \u003cp\u003eOther People (Or How Sensitive We Are to Social Cues) 50\u003c\/p\u003e \u003cp\u003eBarriers to Action 55\u003c\/p\u003e \u003cp\u003eThe Nitty Gritty of Collecting Data 57\u003c\/p\u003e \u003cp\u003eWrapping It Up 58\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketing and Truth 61\u003c\/p\u003e \u003cp\u003eThe Consumer Relationship 62\u003c\/p\u003e \u003cp\u003eEmpowering the Consumer 62\u003c\/p\u003e \u003cp\u003eDoes the Selling Price Really Tell the Story? 63\u003c\/p\u003e \u003cp\u003ePackaging Can Only Make Them Buy Once 64\u003c\/p\u003e \u003cp\u003eBrand Loyalty 65\u003c\/p\u003e \u003cp\u003eEthics-Based Marketing and Business 65\u003c\/p\u003e \u003cp\u003eSocial Justice and Marketing 66\u003c\/p\u003e \u003cp\u003eCo-op America’s Basics of Fair Trade 70\u003c\/p\u003e \u003cp\u003ePackage as Bridge or Barrier 71\u003c\/p\u003e \u003cp\u003eWhat Is “Good” vs. “Great” Packaging? 71\u003c\/p\u003e \u003cp\u003eEncouraging Consumer Choice 72\u003c\/p\u003e \u003cp\u003eThing or Service? 74\u003c\/p\u003e \u003cp\u003eEco-Labeling and Eco-Marketing Claims 74\u003c\/p\u003e \u003cp\u003eNutrition Facts Panel for a Healthier Planet 75\u003c\/p\u003e \u003cp\u003eCarbon Labeling 77\u003c\/p\u003e \u003cp\u003eSpeaking the Truth, and Meaning It 78\u003c\/p\u003e \u003cp\u003eTerraChoice: Six Sins of Greenwashing 82\u003c\/p\u003e \u003cp\u003eFTC Green Guides 83\u003c\/p\u003e \u003cp\u003eHow to Get It Right 99\u003c\/p\u003e \u003cp\u003eWhat Is “Need”? 99\u003c\/p\u003e \u003cp\u003eWho Are the People Buying? 99\u003c\/p\u003e \u003cp\u003eMoving Target 102\u003c\/p\u003e \u003cp\u003eTiming Is Everything 103\u003c\/p\u003e \u003cp\u003eThe Package\/Product Team 103\u003c\/p\u003e \u003cp\u003eHow to Create an Eco-Package in Three Easy Steps 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLaws and Economics 107\u003c\/p\u003e \u003cp\u003eThe Changing Landscape:\u003c\/p\u003e \u003cp\u003eLaws and Regulations 108\u003c\/p\u003e \u003cp\u003eProducer Responsibility 108\u003c\/p\u003e \u003cp\u003eWhy Producer Responsibility for Packaging? 110\u003c\/p\u003e \u003cp\u003eProducer Responsibility in the European Union 111\u003c\/p\u003e \u003cp\u003eRegulations Around the Globe 112\u003c\/p\u003e \u003cp\u003eProducer Responsibility in the United States 112\u003c\/p\u003e \u003cp\u003eProducer Responsibility in Asia 112\u003c\/p\u003e \u003cp\u003eProducer Responsibility in Canada 113\u003c\/p\u003e \u003cp\u003eProducer Responsibility in Australia 114\u003c\/p\u003e \u003cp\u003eA Path Forward 115\u003c\/p\u003e \u003cp\u003eUnwrapping Global Packaging: Trade and Policy 116\u003c\/p\u003e \u003cp\u003eThe Scope of Globalization in Packaging 116\u003c\/p\u003e \u003cp\u003eThe Global Magnitude of Packaging 117\u003c\/p\u003e \u003cp\u003eThe Global Supply Chain and Materials Markets 117\u003c\/p\u003e \u003cp\u003eThe Global Purposes of Packaging 117\u003c\/p\u003e \u003cp\u003eThe Global Laws Affecting Packaging 118\u003c\/p\u003e \u003cp\u003eThe Scope of Global Trade in Packaging 119\u003c\/p\u003e \u003cp\u003eTrade in Manufactured Packaging 119\u003c\/p\u003e \u003cp\u003eTrade in Packaging Materials 123\u003c\/p\u003e \u003cp\u003eTrade in Waste Materials 123\u003c\/p\u003e \u003cp\u003eSummary of Facts on Packaging Trade 125\u003c\/p\u003e \u003cp\u003eThe Scope of Environmental Impact of Packaging 126\u003c\/p\u003e \u003cp\u003eThe Economics of Environmental Externalities 126\u003c\/p\u003e \u003cp\u003eThe Role of Government Policy 126\u003c\/p\u003e \u003cp\u003eOptimal Policies 127\u003c\/p\u003e \u003cp\u003eLooking Forward 129\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSystems Thinking 133\u003c\/p\u003e \u003cp\u003eThe Systems View 134\u003c\/p\u003e \u003cp\u003eUniversal Principles 135\u003c\/p\u003e \u003cp\u003eBridging the Gap with Systems 139\u003c\/p\u003e \u003cp\u003eSystems Properties 140\u003c\/p\u003e \u003cp\u003eSystems and Design 140\u003c\/p\u003e \u003cp\u003ePackage as a System 141\u003c\/p\u003e \u003cp\u003eAdapt to the Environment 142\u003c\/p\u003e \u003cp\u003eProperties of Systems 143\u003c\/p\u003e \u003cp\u003eBoundary 143\u003c\/p\u003e \u003cp\u003eFunction 146\u003c\/p\u003e \u003cp\u003eFeedback and Interchange 148\u003c\/p\u003e \u003cp\u003eLevels 149\u003c\/p\u003e \u003cp\u003eTaking Advantage of the Systems View 150\u003c\/p\u003e \u003cp\u003eThe Package\/Product Team 151\u003c\/p\u003e \u003cp\u003eTeam Learning and Decision Making 151\u003c\/p\u003e \u003cp\u003eDesign Language 154\u003c\/p\u003e \u003cp\u003eUsing Systems Thinking in the Design Process 157\u003c\/p\u003e \u003cp\u003eBiomimicry 158\u003c\/p\u003e \u003cp\u003eContain 158\u003c\/p\u003e \u003cp\u003eProtect 161\u003c\/p\u003e \u003cp\u003eCommunicate 164\u003c\/p\u003e \u003cp\u003eMimicking Deep Principles 166\u003c\/p\u003e \u003cp\u003eGo Outside! 168\u003c\/p\u003e \u003cp\u003ePermaculture Principles in Design 169\u003c\/p\u003e \u003cp\u003ePassive Permaculture Principles 170\u003c\/p\u003e \u003cp\u003eProactive Measures 172\u003c\/p\u003e \u003cp\u003eProgressive Measures 174\u003c\/p\u003e \u003cp\u003eChange Management 177\u003c\/p\u003e \u003cp\u003eTechnical Approaches 181\u003c\/p\u003e \u003cp\u003eIndustrial Ecology 181\u003c\/p\u003e \u003cp\u003eDesign Practice 183\u003c\/p\u003e \u003cp\u003eISO 14000 184\u003c\/p\u003e \u003cp\u003eLife Is Cycles 185\u003c\/p\u003e \u003cp\u003eThe Eco-costs Approach 187\u003c\/p\u003e \u003cp\u003eSystems Approaches 189\u003c\/p\u003e \u003cp\u003eThe Sustainable Packaging CoalitionSM 189\u003c\/p\u003e \u003cp\u003eThe SPC Approach 191\u003c\/p\u003e \u003cp\u003eDefinition of Sustainable Packaging 191\u003c\/p\u003e \u003cp\u003eDesign Guidelines from the SPC 192\u003c\/p\u003e \u003cp\u003eThe Natural Step Framework 197\u003c\/p\u003e \u003cp\u003eThe Next Level in the Picture 200\u003c\/p\u003e \u003cp\u003eo2’s 5Rs of Great Design 201\u003c\/p\u003e \u003cp\u003eThe Wal-Mart 7Rs 204\u003c\/p\u003e \u003cp\u003eCradle to CradleSM 205\u003c\/p\u003e \u003cp\u003eProduct Design Perspectives 212\u003c\/p\u003e \u003cp\u003eYour Nearest Advantage May Be Behind You 215\u003c\/p\u003e \u003cp\u003eInnovation Heuristics 217\u003c\/p\u003e \u003cp\u003eDesign Rules 217\u003c\/p\u003e \u003cp\u003eThe Basics of Innovation 217\u003c\/p\u003e \u003cp\u003eEcological Design Principles 218\u003c\/p\u003e \u003cp\u003eDesign Mindfulness (Thackara) 219\u003c\/p\u003e \u003cp\u003eDesign Approaches 220\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaterials and Processes 223\u003c\/p\u003e \u003cp\u003ePaper or Plastic? Neither! 224\u003c\/p\u003e \u003cp\u003eWhat Are We Trashing? 226\u003c\/p\u003e \u003cp\u003ePaper 229\u003c\/p\u003e \u003cp\u003eWood-Based Paper 229\u003c\/p\u003e \u003cp\u003eWhy What’s In Your Paper Matters 230\u003c\/p\u003e \u003cp\u003eAlternative Papers 232\u003c\/p\u003e \u003cp\u003ePlastics 235\u003c\/p\u003e \u003cp\u003eNonrenewable Plastics 235\u003c\/p\u003e \u003cp\u003eBiobased\/Renewable Plastics 237\u003c\/p\u003e \u003cp\u003eMetals 243\u003c\/p\u003e \u003cp\u003eAluminum 243\u003c\/p\u003e \u003cp\u003eSteel 243\u003c\/p\u003e \u003cp\u003eIf It Can’t Be Grown, It Must Be Mined 244\u003c\/p\u003e \u003cp\u003eGlass 251\u003c\/p\u003e \u003cp\u003eEnergy Changes Everything 252\u003c\/p\u003e \u003cp\u003eUnderstanding Energy 254\u003c\/p\u003e \u003cp\u003eCarbon Accounting 255\u003c\/p\u003e \u003cp\u003ePrinting 257\u003c\/p\u003e \u003cp\u003eThe Wonderful World of Waste 261\u003c\/p\u003e \u003cp\u003eThe Economic and Environmental Benefits of Recycling 261\u003c\/p\u003e \u003cp\u003eGreenhouse Gas Emissions and Waste 262\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInnovation Toolbox 267\u003c\/p\u003e \u003cp\u003eEco-Packaging In Three Easy Steps 268\u003c\/p\u003e \u003cp\u003eDefinition of Sustainable Packaging 268\u003c\/p\u003e \u003cp\u003eConsumer’s Shopping List for Positive Change 269\u003c\/p\u003e \u003cp\u003eInnovation Heuristics 269\u003c\/p\u003e \u003cp\u003eFair Trade Essentials 275\u003c\/p\u003e \u003cp\u003eOverview of Environmental Marketing Claims 276\u003c\/p\u003e \u003cp\u003eEco Seals, Certifications, and Claims 277\u003c\/p\u003e \u003cp\u003eMaterials Choices at a Glance 283\u003c\/p\u003e \u003cp\u003eEco-Resources at a Glance 284\u003c\/p\u003e \u003cp\u003eGlossary of Basic Packaging Terminology 288\u003c\/p\u003e \u003cp\u003eSelect Bibliography 320\u003c\/p\u003e \u003cp\u003eNotes By Chapter 324\u003c\/p\u003e \u003cp\u003eIndex 336\u003c\/p\u003e \"Packaging Sustainability, a textbook that combines big picture systems thinking on the role designers play in our consumer culture with a practical how-to manual for creating sustainable packaging. Armed with the information and advice in Packaging Sustainability, designers will look at their next package design project as more than an assignment; they'll discover an invitation to innovate.\" (\u003ci\u003eCommunication Arts\u003c\/i\u003e, Sep\/Oct 2009) \u003cp\u003e\u003cb\u003eWENDY JEDLIČKA, CPP,\u003c\/b\u003e is president of Jedlička Design, Ltd and a member of the faculty at Minneapolis College of Art and Design’s groundbreaking Sustainable Design Certificate Program. A Certified Packaging Professional, she serves as national chapter co-coordinator for the O2 International Network for Sustainable Design (o2.org) in the United States as well as O2’s Upper Midwest chapter chair, and she is the contributing coordinator for \u003ci\u003ePackage Design Magazine’s Sustainability Update feature column\u003c\/i\u003e.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eTake the lead with sustainable package design solutions\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThe classic role of packaging is to “Protect, Inform, and Sell.” Today, packaging must do all that—but with minimal eco-impact. \u003ci\u003ePackaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design\u003c\/i\u003e is a comprehensive guide to thinking outside the box to create practical, cost-effective, and eco-responsible packaging. \u003c\/p\u003e\u003cp\u003eWith a broad range of contributions from pioneers of sustainability, \u003ci\u003ePackaging Sustainability\u003c\/i\u003e not only describes the concepts of sustainability but reveals the logic behind them, providing you with the tools to sift through and adapt to the ever changing barrage of materials, services, regulations, and mandates. The book: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEnables the designer to make smart, informed decisions at all points   throughout the packaging design process\u003c\/li\u003e \u003cli\u003eOffers a comprehensive overview of sustainable packaging design issues from leading practitioners, designers, engineers, marketers, psychologists, and ecologists\u003c\/li\u003e \u003cli\u003eDescribes materials and processes in current use and helps the reader understand how they interconnect\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWith solid information and actionable ideas, \u003ci\u003ePackaging Sustainability\u003c\/i\u003e gives you all the tools for maximizing a product’s shelf impact—while minimizing its ecological footprint.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989746008293,"sku":"NP9780470246696","price":53.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470246696.jpg?v=1761785330","url":"https:\/\/k12savings.com\/es\/products\/packaging-sustainability-isbn-9780470246696","provider":"K12savings","version":"1.0","type":"link"}