{"product_id":"packaging-design-isbn-9781118027066","title":"Packaging Design","description":"\u003cp\u003e\u003cb\u003eThe fully updated single-source guide to creating successful packaging designs for consumer products\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNow in full-color throughout, \u003ci\u003ePackaging Design, Second Edition\u003c\/i\u003e has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other.\u003c\/p\u003e \u003cp\u003eWhether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in \u003ci\u003ePackaging Design\u003c\/i\u003e will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues\u003c\/li\u003e \u003cli\u003eA new chapter that puts packaging design in the context of brand and business strategies\u003c\/li\u003e \u003cli\u003eA new chapter on social responsibility and sustainability\u003c\/li\u003e \u003cli\u003eAll new case studies and examples that illustrate every phase of the packaging design process\u003c\/li\u003e \u003cli\u003eA history of packaging design covered in brief to provide a context and framework for today's business\u003c\/li\u003e \u003cli\u003eUseful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003ePreface vii\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAcknowledgments viii\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 The History 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Growth of Trade 3\u003c\/p\u003e \u003cp\u003eEmerging Communication 4\u003c\/p\u003e \u003cp\u003eEarly Commercial Expansion 5\u003c\/p\u003e \u003cp\u003eThe Industrial Revolution 10\u003c\/p\u003e \u003cp\u003eMass Production 12\u003c\/p\u003e \u003cp\u003eMid-Century Expansion 21\u003c\/p\u003e \u003cp\u003eConsumer Protections 29\u003c\/p\u003e \u003cp\u003eThe Packaging Design Firm 29\u003c\/p\u003e \u003cp\u003eNew Refinements in Packaging Design 32\u003c\/p\u003e \u003cp\u003eChanging Times and Values 35\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Defining Packaging Design 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is Packaging Design? 39\u003c\/p\u003e \u003cp\u003eCulture and Values 41\u003c\/p\u003e \u003cp\u003eTarget Market 42\u003c\/p\u003e \u003cp\u003ePackaging Design and Brand 43\u003c\/p\u003e \u003cp\u003eFundamental Principles of Two-Dimensional Design 55\u003c\/p\u003e \u003cp\u003ePackaging Design Objectives 58\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Elements of the Packaging Design 64\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Primary Display Panel 64\u003c\/p\u003e \u003cp\u003eTypography 65\u003c\/p\u003e \u003cp\u003eColor 83\u003c\/p\u003e \u003cp\u003eImagery 91\u003c\/p\u003e \u003cp\u003eStructure, Materials, and Sustainability 104\u003c\/p\u003e \u003cp\u003eProduction 128\u003c\/p\u003e \u003cp\u003eLegal and Regulatory Issues 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 The Design Process 148\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePredesign 148\u003c\/p\u003e \u003cp\u003eBeginning the Assignment 151\u003c\/p\u003e \u003cp\u003ePhase 1: Observation, Immersion, and Discovery 153\u003c\/p\u003e \u003cp\u003ePhase 2: Design Strategy 158\u003c\/p\u003e \u003cp\u003ePhase 3: Design Development 175\u003c\/p\u003e \u003cp\u003ePhase 4: Design Refinement 196\u003c\/p\u003e \u003cp\u003ePhase 5: Design Finalization and Preproduction 198\u003c\/p\u003e \u003cp\u003eRetail Reality 198\u003c\/p\u003e \u003cp\u003eKey Points about the Design Process 200\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 The Packaging Design Profession 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Stakeholders 201\u003c\/p\u003e \u003cp\u003eManaging the Business 213\u003c\/p\u003e \u003cp\u003eEntering the Profession 217\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGlossary 223\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAPPENDIX A Consumer Product Categories 230\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAPPENDIX B Materials And Tools 232\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBibliography 233\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eProfessional Credits 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFigure Credits 237\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex 239\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eMARIANNE ROSNER KLIMCHUK\u003c\/b\u003e is the Chairperson and Professor of Packaging Design at the Fashion Institute of Technology (FIT) in New York City and Partner at designPracticum, specialists in design leadership and management.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSANDRA A. KRASOVEC\u003c\/b\u003e is Associate Professor of Packaging Design at FIT and Partner at designPracticum, specialists in design leadership and management.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eThe fully updated single-source guide to creating successful packaging designs for consumer products\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNow in full-color throughout, \u003ci\u003ePackaging Design, Second Edition\u003c\/i\u003e has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other.\u003c\/p\u003e \u003cp\u003eWhether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in \u003ci\u003ePackaging Design\u003c\/i\u003e will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues\u003c\/li\u003e \u003cli\u003eA new chapter that puts packaging design in the context of brand and business strategies\u003c\/li\u003e \u003cli\u003eA new chapter on social responsibility and sustainability\u003c\/li\u003e \u003cli\u003eAll new case studies and examples that illustrate every phase of the packaging design process\u003c\/li\u003e \u003cli\u003eA history of packaging design covered in brief to provide a context and framework for today's business\u003c\/li\u003e \u003cli\u003eUseful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989745811685,"sku":"NP9781118027066","price":51.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118027066.jpg?v=1761785328","url":"https:\/\/k12savings.com\/es\/products\/packaging-design-isbn-9781118027066","provider":"K12savings","version":"1.0","type":"link"}