{"product_id":"organizational-reputation-management-isbn-9781394180332","title":"Organizational Reputation Management","description":"\u003cb\u003eORGANIZATIONAL REPUTATION MANAGEMENT\u003c\/b\u003e \u003cp\u003e \u003cb\u003eTeaches public relations through the management of relationships with key organizational publics, perfect for business and management students\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eOrganizational Reputation Management: A Strategic Public Relations Perspective \u003c\/i\u003epresents comprehensive coverage of how corporations, governments, and non profit organizations build and maintain their reputation. This unique textbook provides students with a solid understanding of the function of public relations as a strategic activity, as author Alexander V. Laskin offers a real-world relationship management perspective while employing an innovative approach to defining and analyzing reputation.  \u003c\/p\u003e\u003cp\u003eStudent-friendly chapters introduce all essential concepts of reputation management, describe the entire process of reputation management, help future organizational leaders appreciate the importance of reputation, explain measurement and evaluation methods, and define organizational reputation through relationships with key stakeholders such as investors, employees, and customers.  \u003c\/p\u003e\u003cp\u003eDesigned to be used with the PRSA MBA\/Business School Initiative curriculum, \u003ci\u003eOrganizational Reputation Management \u003c\/i\u003edemonstrates how to apply the Research, Planning, Implementation, and Evaluation (RPIE) process, the Paid, Earned, Shared, and Owned (PESO) communications model, the Barcelona Principles, and other key public relations concepts in the context of organizational reputation. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eOrganizational Reputation Management: A Strategic Public Relations Perspective \u003c\/i\u003eis the ideal textbook for undergraduate and graduate courses in reputation management, public relations management, and strategic communication. \u003c\/p\u003e\u003cp\u003ePreface viii\u003c\/p\u003e \u003cp\u003e1 Organizational Reputation: Defining the Indefinable 1\u003c\/p\u003e \u003cp\u003e2 Publics and Relationships: The True Job of Public Relations 15\u003c\/p\u003e \u003cp\u003e3 Managing Reputation: The Never-Ending Process in F.O.C.U.S. 27\u003c\/p\u003e \u003cp\u003e4 Measuring Reputation: You Cannot Manage What You Cannot Measure 48\u003c\/p\u003e \u003cp\u003e5 Maintaining Reputation through Crises and around the World: Legal, Ethical, Professional, and Socially Responsible Perspectives 67\u003c\/p\u003e \u003cp\u003e6 Employees and Other Internal Publics: Close to Heart 89\u003c\/p\u003e \u003cp\u003eCase Study: Activision Blizzard: Can Microsoft Weather the Blizzard? 102\u003c\/p\u003e \u003cp\u003e7 Investors and Shareholders: Money Talks 109\u003c\/p\u003e \u003cp\u003eCase Study: WeWork: Will It Work After All? 125\u003c\/p\u003e \u003cp\u003e8 Customers and Subscribers: More Than Making a Sale 134\u003c\/p\u003e \u003cp\u003eCase Study: Victoria’s Secret: Is the Secret Out? 146\u003c\/p\u003e \u003cp\u003e9 Government and Regulators: Playing by the Rules 153\u003c\/p\u003e \u003cp\u003eCase Study: Tesla: Can Tesla Follow the (Yellow Brick) Road? 165\u003c\/p\u003e \u003cp\u003e10 Media and Influencers: Any Publicity Is Good Publicity? 173\u003c\/p\u003e \u003cp\u003eCase Study: Peloton: How Bumpy Is the Trail Ahead? 186\u003c\/p\u003e \u003cp\u003eIndex 195\u003c\/p\u003e \u003cp\u003e“Alexander V. Laskin’s book, \u003ci\u003eOrganizational Reputation Management\u003c\/i\u003e, addresses the pressing need for a comprehensive understanding of how reputation can be strategically managed. With an informative yet accessible writing style, Laskin invites readers to delve into fundamental concepts, practical models, and reputation management strategies that resonate with today’s challenges.” - \u003ci\u003eBusiness and Professional Communication Quarterly, 1–3\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eALEXANDER V. LASKIN \u003c\/b\u003e is Professor of Strategic Communication at Quinnipiac University. He is the author of \u003ci\u003eSocial, Mobile, and Emerging Media Around the World\u003c\/i\u003e, \u003ci\u003eInvestor Relations and Financial Communication\u003c\/i\u003e, and more than 100 publications on investor relations, reputation management, and emerging technologies. His research has been recognized with awards from the Association for Business Communication, the Association for Education in Journalism and Mass Communication, and the Institute for Public Relations.   \u003c\/p\u003e\u003cp\u003e \u003cb\u003eTeaches public relations through the management of relationships with key organizational publics, perfect for business and management students\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eOrganizational Reputation Management: A Strategic Public Relations Perspective \u003c\/i\u003epresents comprehensive coverage of how corporations, governments, and non profit organizations build and maintain their reputation. This unique textbook provides students with a solid understanding of the function of public relations as a strategic activity, as author Alexander V. Laskin offers a real-world relationship management perspective while employing an innovative approach to defining and analyzing reputation.  \u003c\/p\u003e\u003cp\u003eStudent-friendly chapters introduce all essential concepts of reputation management, describe the entire process of reputation management, help future organizational leaders appreciate the importance of reputation, explain measurement and evaluation methods, and define organizational reputation through relationships with key stakeholders such as investors, employees, and customers.  \u003c\/p\u003e\u003cp\u003eDesigned to be used with the PRSA MBA\/Business School Initiative curriculum, \u003ci\u003eOrganizational Reputation Management \u003c\/i\u003edemonstrates how to apply the Research, Planning, Implementation, and Evaluation (RPIE) process, the Paid, Earned, Shared, and Owned (PESO) communications model, the Barcelona Principles, and other key public relations concepts in the context of organizational reputation. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eOrganizational Reputation Management: A Strategic Public Relations Perspective \u003c\/i\u003eis the ideal textbook for undergraduate and graduate courses in reputation management, public relations management, and strategic communication.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989736407269,"sku":"NP9781394180332","price":39.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394180332.jpg?v=1761785302","url":"https:\/\/k12savings.com\/es\/products\/organizational-reputation-management-isbn-9781394180332","provider":"K12savings","version":"1.0","type":"link"}