{"product_id":"online-research-essentials-isbn-9780470185681","title":"Online Research Essentials","description":"\u003cp\u003eOnline Research Essentials\u003c\/p\u003e \u003cp\u003eDesigning and Implementing Research Studies\u003c\/p\u003e \u003cp\u003eOnline Research Essentials\u003c\/p\u003e \u003cp\u003eWritten by experts in the field, Online Research Essentials provides step-b-step guidance to the student or new practitioner in how to create, test, and deploy online survey research. The book includes everything needed for planning and developing a survey, putting it online, and formatting data for further analysis.\u003c\/p\u003e \u003cp\u003eRussell and Purcell provide support for using the popular Microsoft Expression Web and Adobe Dreamweaver web page authoring tools and for using the Access database that is used to collect and store survey results. Online Research Essentials is a comprehensive resource that discusses the practical aspects of survey development and applied research and offers information on a wide range of research-related topics that include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eScientific method and research design\u003c\/li\u003e \u003cli\u003eEthical considerations on using the Internet for research\u003c\/li\u003e \u003cli\u003eCreating web pages\u003c\/li\u003e \u003cli\u003ePlanning the research study\u003c\/li\u003e \u003cli\u003eCreating a simple survey on the Internet\u003c\/li\u003e \u003cli\u003eDeveloping an e-survey\u003c\/li\u003e \u003cli\u003eCreating more complicated Internet surveys\u003c\/li\u003e \u003cli\u003eSampling procedures\u003c\/li\u003e \u003cli\u003eDeveloping experimental designs\u003c\/li\u003e \u003cli\u003eJavaScript and web programming and advanced JavaScript programming\u003c\/li\u003e \u003cli\u003eRepeated measures and matched group designs\u003c\/li\u003e \u003c\/ul\u003e  Preface.  \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eThe Authors.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1. Understanding the Basics of Research.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives.\u003c\/p\u003e \u003cp\u003eMaking Decisions: Intuition Versus Science.\u003c\/p\u003e \u003cp\u003eUsing the Scientific Method in Research.\u003c\/p\u003e \u003cp\u003eFormulating a Research Question.\u003c\/p\u003e \u003cp\u003eUnderstanding Research Terminology.\u003c\/p\u003e \u003cp\u003eResearch Methods That Can Help Answer Your Question.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2. Ethical Considerations for Using the Internet for Research.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives.\u003c\/p\u003e \u003cp\u003eDefining Ethics and Its Role in Conducting Research.\u003c\/p\u003e \u003cp\u003eWhat Can We Learn from Debriefing Statements?\u003c\/p\u003e \u003cp\u003eDeception and Online Research: Participant Privacy, Anonymity, and Other Issues.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3. Getting to Know Microsoft Expression.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives.\u003c\/p\u003e \u003cp\u003eHow the Internet Works.\u003c\/p\u003e \u003cp\u003eIntroducing Microsoft Expression.\u003c\/p\u003e \u003cp\u003eCreating and Modifying Tables.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4. Planning Your Research Study.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives.\u003c\/p\u003e \u003cp\u003eFormulating Your Research Question.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5. Creating a Simple Survey on the Internet.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives.\u003c\/p\u003e \u003cp\u003ePlanning the Survey.\u003c\/p\u003e \u003cp\u003eConstructing the Survey.\u003c\/p\u003e \u003cp\u003eDesigning and Creating the Database and Connecting It to the Online Survey.\u003c\/p\u003e \u003cp\u003eSpecifying the Survey Processing.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6. Introduction to Survey Development: Easy Steps to Creating an Online Survey.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives.\u003c\/p\u003e \u003cp\u003eSurvey Methods: Interviews and Questionnaires.\u003c\/p\u003e \u003cp\u003eGeneral Guidelines for Formatting an Online Survey.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7. Using Styles, Style Sheets, and Graphics.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives.\u003c\/p\u003e \u003cp\u003eExploring Styles.\u003c\/p\u003e \u003cp\u003eWorking with Style Sheets.\u003c\/p\u003e \u003cp\u003eWorking with Pictures and Graphics.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8. Creating More Complicated Internet Surveys.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives.\u003c\/p\u003e \u003cp\u003eStyle Guidelines.\u003c\/p\u003e \u003cp\u003eChunking Questions.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9. Sampling Procedures.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives.\u003c\/p\u003e \u003cp\u003eUnderstanding Populations and Samples.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10. Developing Experimental Designs.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives.\u003c\/p\u003e \u003cp\u003eIntroduction to Experiments and Between-Subjects Designs.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11. Introduction to Web Programming.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives.\u003c\/p\u003e \u003cp\u003eJavascript Programming.\u003c\/p\u003e \u003cp\u003eCreating Multiple Versions of a Page to Eliminate Bias.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12. Repeated Measures and Matched Groups Designs.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives.\u003c\/p\u003e \u003cp\u003eIntroduction to Within-Subjects Designs (Repeated Measures).\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13. Advanced JavaScript Programming.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives.\u003c\/p\u003e \u003cp\u003eVariable Scope.\u003c\/p\u003e \u003cp\u003eUsing Cookies to Prevent Multiple Submissions.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14. Advanced JavaScript Programming II.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives.\u003c\/p\u003e \u003cp\u003eUsing Query Strings.\u003c\/p\u003e \u003cp\u003eWhen Things Go Wrong.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15. General Tips on Storing and Analyzing Your Data Using Statistics.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Objectives.\u003c\/p\u003e \u003cp\u003eGetting Data Out of the Web Survey.\u003c\/p\u003e \u003cp\u003eDescriptive Analyses.\u003c\/p\u003e \u003cp\u003eTesting Your Research Hypothesis Using Inferential Statistics.\u003c\/p\u003e \u003cp\u003eHelpful Resources and Links to Analyze Data.\u003c\/p\u003e \u003cp\u003eAppendix. Using Photoshop to Create Buttons and Banners.\u003c\/p\u003e \u003cp\u003eResources.\u003c\/p\u003e \u003cp\u003eGlossary.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e  \u003cp\u003eBrenda Russell, PhD, is an associate professor in the applied psychology program at Pennsylvania State University, Berks in Reading, Pennsylvania. Her recent research involves using the Internet to design, administer, and collect survey and experimental research data.\u003c\/p\u003e \u003cp\u003eJohn Purcell, MBA, MS, is recently retired from Castleton State College in Castleton, Vermont, where he was department chair and professor and coordinator of the e-commerce concentration in the Department of Business Administration.\u003c\/p\u003e  \u003cp\u003eOnline Research Essentials\u003c\/p\u003e \u003cp\u003eDesigning and Implementing Research Studies\u003c\/p\u003e \u003cp\u003eOnline Research Essentials\u003c\/p\u003e \u003cp\u003eWritten by experts in the field, Online Research Essentials provides step-b-step guidance to the student or new practitioner in how to create, test, and deploy online survey research. The book includes everything needed for planning and developing a survey, putting it online, and formatting data for further analysis.\u003c\/p\u003e \u003cp\u003eRussell and Purcell provide support for using the popular Microsoft Expression Web and Adobe Dreamweaver web page authoring tools and for using the Access database that is used to collect and store survey results. Online Research Essentials is a comprehensive resource that discusses the practical aspects of survey development and applied research and offers information on a wide range of research-related topics that include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eScientific method and research design\u003c\/li\u003e \u003cli\u003eEthical considerations on using the Internet for research\u003c\/li\u003e \u003cli\u003eCreating web pages\u003c\/li\u003e \u003cli\u003ePlanning the research study\u003c\/li\u003e \u003cli\u003eCreating a simple survey on the Internet\u003c\/li\u003e \u003cli\u003eDeveloping an e-survey\u003c\/li\u003e \u003cli\u003eCreating more complicated Internet surveys\u003c\/li\u003e \u003cli\u003eSampling procedures\u003c\/li\u003e \u003cli\u003eDeveloping experimental designs\u003c\/li\u003e \u003cli\u003eJavaScript and web programming and advanced JavaScript programming\u003c\/li\u003e \u003cli\u003eRepeated measures and matched group designs\u003c\/li\u003e \u003c\/ul\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989716484325,"sku":"NP9780470185681","price":52.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470185681.jpg?v=1761785225","url":"https:\/\/k12savings.com\/es\/products\/online-research-essentials-isbn-9780470185681","provider":"K12savings","version":"1.0","type":"link"}