{"product_id":"one-person-business-isbn-9781845285036","title":"One Person Business","description":"\u003cp\u003eOpportunities always exist for those with skills and relevant experience to create and build a business of their own. And if it's a service industry that you are offering it is possible to start from your home with very little or no capital outlay. Many one person start-ups are capable of providing significantly higher income than is provided through employment - and they have the potential to grow. \u003cbr\u003e\u003cbr\u003eThis book sets out the essential aspects of running a small business, and explains the commercial frameworks that apply for trades, professions, personal and management services, agencies, trading activities and creative concepts. It includes:\u003cbr\u003e\u003cbr\u003e  ·         Defining your market and studying the competition\u003cbr\u003e  ·         Specifying your product or service\u003cbr\u003e  ·         Pricing and marketing your product or service\u003cbr\u003e  ·         Calculating risk and breakeven\u003cbr\u003e  ·         Budgeting and keeping records\u003cbr\u003e  ·         Using other services and professionals\u003cbr\u003e  ·         Understanding the basics of commercial law\u003cbr\u003e  ·         Structuring your business for tax efficiency \u003cbr\u003e  ·         Employing staff\u003cbr\u003e  ·         Acquiring or renting property\u003cbr\u003e· Dealing with expansion\u003c\/p\u003e","brand":"Constable \u0026 Robinson","offers":[{"title":"Default Title","offer_id":44897024934117,"sku":"NP9781845285036","price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/O_74772e03-16c6-4bae-8dca-93baa952c8f2.jpg?v=1773104329","url":"https:\/\/k12savings.com\/es\/products\/one-person-business-isbn-9781845285036","provider":"K12savings","version":"1.0","type":"link"}