{"product_id":"once-upon-a-car-the-fall-and-resurrection-of-americas-big-three-automakersgm-ford-and-chrysler-isbn-9780061845635","title":"Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eOnce Upon a Car \u003c\/em\u003eis the brilliantly reported, inside-the-boardrooms-and-factories story of Detroit's fight for survival, going beyond the headlines to chronicle how the country's Big Three auto companies teetered on the brink of collapse and pulled themselves together under new leadership at Ford and government assistance to General Motors and Chrysler.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn this riveting true account of an iconic industry in crisis, Bill Vlasic takes readers from the gleaming corporate skyscrapers, massive auto plants, and union halls to the U.S. Congress and into the Oval Office, introducing a cast of memorable characters, many of whom are speaking out for the first time.\u003cem\u003eOnce Upon a Car\u003c\/em\u003eis a uniquely American tale of success, failure, and redemption, chronicling a vitally important chapter in an astonishing story that is still unfolding—a story no one is more qualified to tell than Bill Vlasic.\u003c\/p\u003e    | \u003cp\u003e\u003cem\u003eOnce Upon a Car\u003c\/em\u003e is the brilliantly reported, inside-the-boardrooms-and-factories story of Detroit's fight for survival, going beyond the headlines to chronicle how the country's Big Three auto companies teetered on the brink of collapse and pulled themselves together under new leadership at Ford and government assistance to General Motors and Chrysler. In this riveting true account of an iconic industry in crisis, Bill Vlasic takes readers from the gleaming corporate skyscrapers, massive auto plants, and union halls to the U.S. Congress and into the Oval Office, introducing a cast of memorable characters, many of whom are speaking out for the first time. \u003cem\u003eOnce Upon a Car\u003c\/em\u003e is a uniquely American tale of success, failure, and redemption, chronicling a vitally important chapter in an astonishing story that is still unfolding—a story no one is more qualified to tell than Bill Vlasic.\u003c\/p\u003e | \u003cp\u003e“A lively and emotive look at how America very nearly lost its auto industry and the miraculous recovery engineered by determined businessmen, corporate employees, and the U.S. government.” - \u003cb\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Essential account of the United States auto industry.” - \u003cb\u003e\u003ci\u003eNew York Times Book Review, Editor's Choice\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Vlasic enriches his journalistic attention to detail with the drama and pacing of a thriller.” - \u003cb\u003e\u003ci\u003e800ceoRead\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“The book is extraordinary. Vlasic offers what will probably become the definitive retelling of the crisis that nearly felled America’s three carmaking icons.” - \u003cb\u003e\u003ci\u003eFinancial Times\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Vlasic delivers a devastating account of auto industry arrogance, ignorance, and tragedy.” - \u003cb\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Vlasic is a master storyteller whose prowess makes the absorption of many complex facts painless.” - \u003cb\u003e\u003ci\u003estrategy-business.com\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Terrific... better than most novels... truly fascinating.” - \u003cb\u003e\u003ci\u003eFree Lance Star Virginia\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“A deeply reported, full-on narrative in the style of \u003ci\u003eBarbarians at the Gate\u003c\/i\u003e or \u003ci\u003eGame Change\u003c\/i\u003e.” - \u003cb\u003e\u003ci\u003eChicago Tribune\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Compelling... a human approach to an industry that couldn’t be less human in scale... entertaining.” - \u003cb\u003e\u003ci\u003eWall Street Journal\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“With almost anthropological precision, \u003ci\u003eOnce Upon a Car\u003c\/i\u003e is a thorough and compelling account of the collapse of the domestic auto industry” - \u003cb\u003e\u003ci\u003eCleveland Plain Dealer\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“\u003ci\u003eOnce Upon a Car\u003c\/i\u003e is the best book on the whole shebang that you are ever going to read... a critical history.” - \u003cb\u003e\u003ci\u003eHuffington Post\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“A deeply reported, full-on narrative in the style of \u003ci\u003eBarbarians at the Gate\u003c\/i\u003e or \u003ci\u003eGame Change\u003c\/i\u003e.” - \u003cb\u003e\u003ci\u003eChicago Tribune\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Even with all the ink spilled on Detroit lately, Vlasic’s tale is as fresh as a new car… Vlasic says he wanted to write a fast-paced narrative, and he’s penned a page-turner in \u003ci\u003eOnce Upon a Car\u003c\/i\u003e” - \u003cb\u003e\u003ci\u003eFortune.com\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“In a first-rate blend of journalism and history, \u003ci\u003eNew York Times\u003c\/i\u003e Detroit bureau chief Vlasic rides the perfect storm that only yesterday threatened to undo America’s auto industry… Vlasic’s tale unfolds urgently, even suspensefully, and it shows why heads had to roll in order to make the ‘clean and pristine’ new companies of today.” - \u003cb\u003e\u003ci\u003eKirkus Reviews (starred review)\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"William Morrow Paperbacks","offers":[{"title":"Default Title","offer_id":44888642748645,"sku":"NP9780061845635","price":18.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780061845635.jpg?v=1730229514","url":"https:\/\/k12savings.com\/es\/products\/once-upon-a-car-the-fall-and-resurrection-of-americas-big-three-automakersgm-ford-and-chrysler-isbn-9780061845635","provider":"K12savings","version":"1.0","type":"link"}