{"product_id":"once-upon-a-car-the-fall-and-resurrection-of-americas-big-three-auto-makersgm-ford-and-chrysler-isbn-9780062088604","title":"Once Upon a Car: The Fall and Resurrection of America's Big Three Auto Makers--GM, Ford, and Chrysler","description":"\u003cem\u003eOnce Upon a Car\u003c\/em\u003e is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the \u003cem\u003eNew York Times\u003c\/em\u003e and acclaimed author of \u003cem\u003eTaken for a Ride\u003c\/em\u003e, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies’ failures have had on the overall economy, and more importantly what they have done to people’s lives.  Relevant and thought-provoking, \u003cem\u003eOnce Upon a Car\u003c\/em\u003e is an unforgettable journey deep inside this quintessentially American industry.\u003cbr\u003e | \u003cp\u003e\u003cem\u003eOnce Upon a Car\u003c\/em\u003e is the brilliantly reported story of Detroit’s fight for survival, chronicling how the country’s Big Three auto companies—General Motors, Ford, and Chrysler—teetered on the brink of collapse during the 2008 financial crisis. Bill Vlasic takes readers behind closed doors and into the executive offices, assembly plants, and union halls to introduce a cast of memorable characters, many of whom speak out for the first time, including the executives who struggled to save their companies but in the end had to seek a controversial, last-gasp rescue from the American government. The story moves from the gleaming corporate skyscrapers and massive auto plants to the U.S. Congress and into the Oval Office, where President Obama and his aides wrestled with how to keep General Motors and Chrysler from going out of business. Vlasic shows why the bailout worked, and how Detroit can succeed under new leadership and build automobiles equal to any in the world. \u003c\/p\u003e | \u003cp\u003e“A lively and emotive look at how America very nearly lost its auto industry and the miraculous recovery engineered by determined businessmen, corporate employees, and the U.S. government.” - \u003cb\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Essential account of the United States auto industry.” - \u003cb\u003e\u003ci\u003eNew York Times Book Review, Editor's Choice\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Vlasic enriches his journalistic attention to detail with the drama and pacing of a thriller.” - \u003cb\u003e\u003ci\u003e800ceoRead\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“The book is extraordinary. Vlasic offers what will probably become the definitive retelling of the crisis that nearly felled America’s three carmaking icons.” - \u003cb\u003e\u003ci\u003eFinancial Times\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Vlasic delivers a devastating account of auto industry arrogance, ignorance, and tragedy.” - \u003cb\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Vlasic is a master storyteller whose prowess makes the absorption of many complex facts painless.” - \u003cb\u003e\u003ci\u003estrategy-business.com\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Terrific... better than most novels... truly fascinating.” - \u003cb\u003e\u003ci\u003eFree Lance Star Virginia\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“A deeply reported, full-on narrative in the style of \u003ci\u003eBarbarians at the Gate\u003c\/i\u003e or \u003ci\u003eGame Change\u003c\/i\u003e.” - \u003cb\u003e\u003ci\u003eChicago Tribune\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Compelling... a human approach to an industry that couldn’t be less human in scale... entertaining.” - \u003cb\u003e\u003ci\u003eWall Street Journal\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“With almost anthropological precision, \u003ci\u003eOnce Upon a Car\u003c\/i\u003e is a thorough and compelling account of the collapse of the domestic auto industry” - \u003cb\u003e\u003ci\u003eCleveland Plain Dealer\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“\u003ci\u003eOnce Upon a Car\u003c\/i\u003e is the best book on the whole shebang that you are ever going to read... a critical history.” - \u003cb\u003e\u003ci\u003eHuffington Post\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“A deeply reported, full-on narrative in the style of \u003ci\u003eBarbarians at the Gate\u003c\/i\u003e or \u003ci\u003eGame Change\u003c\/i\u003e.” - \u003cb\u003e\u003ci\u003eChicago Tribune\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Even with all the ink spilled on Detroit lately, Vlasic’s tale is as fresh as a new car… Vlasic says he wanted to write a fast-paced narrative, and he’s penned a page-turner in \u003ci\u003eOnce Upon a Car\u003c\/i\u003e” - \u003cb\u003e\u003ci\u003eFortune.com\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“In a first-rate blend of journalism and history, \u003ci\u003eNew York Times\u003c\/i\u003e Detroit bureau chief Vlasic rides the perfect storm that only yesterday threatened to undo America’s auto industry… Vlasic’s tale unfolds urgently, even suspensefully, and it shows why heads had to roll in order to make the ‘clean and pristine’ new companies of today.” - \u003cb\u003e\u003ci\u003eKirkus Reviews (starred review)\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"William Morrow Large Print","offers":[{"title":"Default Title","offer_id":44887929684197,"sku":"NP9780062088604","price":28.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780062088604.jpg?v=1730227762","url":"https:\/\/k12savings.com\/es\/products\/once-upon-a-car-the-fall-and-resurrection-of-americas-big-three-auto-makersgm-ford-and-chrysler-isbn-9780062088604","provider":"K12savings","version":"1.0","type":"link"}