{"product_id":"ogilvy-on-advertising-isbn-9780394729039","title":"Ogilvy on Advertising","description":"\u003cb\u003eA candid and indispensable primer on all aspects of advertising from the man \u003ci\u003eTime \u003c\/i\u003ehas called \"the most sought after wizard in the business.\"\u003cbr\u003e\u003cbr\u003e \u003c\/b\u003eTold with brutal candor and prodigal generosity, David Ogilvy reveals:\u003cbr\u003e\u003cbr\u003e• How to get a job in advertising\u003cbr\u003e• How to choose an agency for your product\u003cbr\u003e• The secrets behind advertising that \u003ci\u003eworks\u003c\/i\u003e\u003cbr\u003e• How to write successful copy—and get people to read it\u003cbr\u003e• Eighteen miracles of research\u003cbr\u003e• What advertising can do for charities\u003cbr\u003e\u003cbr\u003e And much, much more.\u003cb\u003eDavid Ogilvy \u003c\/b\u003e(1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy \u0026amp; Mather in 1948. Throughout his illustrious career, the mogul \u003ci\u003eTime \u003c\/i\u003emagazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books \u003ci\u003eOgilvy on Advertising\u003c\/i\u003e and the bestselling \u003ci\u003eConfessions of an Advertising Man\u003c\/i\u003e.","brand":"Vintage","offers":[{"title":"Default Title","offer_id":46301201924325,"sku":"NP9780394729039","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780394729039.jpg?v=1767734029","url":"https:\/\/k12savings.com\/es\/products\/ogilvy-on-advertising-isbn-9780394729039","provider":"K12savings","version":"1.0","type":"link"}