Nonprofit Publications

Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications. Topics include:

• Useful policies, guidelines and publication procedures
• How to produce quality annual reports
• Advice on writing and editing copy
• Tips for taking, managing and incorporating photos and images
• Numerous layout and design ideas
• Advantages of online publications
• Outsourcing considerations
• Evaluating publication effectiveness
• Editorial calendars
• Editorial evaluation
• Increasing readership
• Submission guidelines
• Publication underwriting
• Strategic partnerships
• Direct mail

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

CHAPTER 1 Useful Policies, Guidelines and Publication Procedures (Pages: 4-10)

CHAPTER 2 Tips for Producing Stand-Out Annual Reports (Pages: 11-17)

CHAPTER 3 Newsletter and/or Magazine Production (Pages: 18-29)

CHAPTER 4 Writing and Editing: Copy, Content and Proofing (Pages: 30-34)

CHAPTER 5 Tips for Taking, Managing and Incorporating Photos (Pages: 35-40)

CHAPTER 6 Layout and Design Ideas (Pages: 41-46)

CHAPTER 7 Online Publication Considerations (Pages: 47-52)

CHAPTER 8 Outsourcing: Writing, Photography, Design and Production and More (Pages: 53-58)

CHAPTER 9 Cost-Saving Ideas (Pages: 59-65)

CHAPTER 10 Ways to Evaluate Your Publication's Effectiveness (Pages: 66-70)

CHAPTER 11 Publications Ideas Worth Considering (Pages: 71-80)

Scott C. Stevenson is the editor of Nonprofit Publications: What You Need to Know to Create Winning Publications, published by Wiley.