{"product_id":"nonlinear-isbn-9780262049436","title":"Nonlinear","description":"\u003cb\u003eFrom the acclaimed designer and bestselling author of \u003ci\u003eReimagining Design\u003c\/i\u003e, a nonlinear approach to navigating design’s nuances in pursuit of meaningful innovation.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eNonlinear\u003c\/i\u003e, Kevin Bethune shows us that we can reject trodden paths of digital or physical product creation by taking advantage of a nonlinear approach. To unlock meaningful innovation that breeds new and novel outcomes, he writes, teams need to embark on a journey into the proverbial forest of ambiguity, the result of a rapidly converging, dynamic, and exponentially changing landscape. The journey is less about getting it right or wrong, and more about using the information we have at our disposal to understand our choices and unlock new learning.\u003cbr\u003e \u003cbr\u003e\u003ci\u003eNonlinear\u003c\/i\u003e begins by taking the reader through Bethune’s professional zigs and zags. The author explains that while his interdisciplinary leaps were rare at the time he took them, these varied experiences unlocked perspectives about design and innovation that uniquely prepared him for our present moment and for the future. He then showcases the role of quantitative information to strategically frame and set boundary conditions for our creative exploration, and he highlights the role of qualitative insights to provide the substance necessary to begin crafting solutions that address unmet needs. The book also identifies accelerants (or flywheels) that will help readers as they reflect on their journey through the forest of ambiguity, with a specific emphasis on diversity, a key theme for Bethune, a Black man who has navigated new horizons. Readers will enjoy having the chance to customize the author’s perspectives and make them their own at both an individual and a team level.Foreword by John Maeda\u003cbr\u003e1. Zig then Zag\u003cbr\u003e2. Quantitative Framing\u003cbr\u003e3. Qualitative Design Investigation\u003cbr\u003e4. Design Ideation\u003cbr\u003e5. Designing Moments of Truth\u003cbr\u003e6. Design Ingredients\u003cbr\u003e7. Flywheel Effects\u003cbr\u003e8. Final Thoughts\u003cbr\u003eAcknowledgments\u003cbr\u003eNotes\u003cbr\u003eSuggested Reading\u003cbr\u003eIndex“If you’re looking for a wisdom-filled and affirming discussion of the business of design, you’re in for a treat. Bethune offers up sage life, career, and day-to-day work strategies honed throughout his successful design and business career. All wrapped up under the umbrella of a 'nonlinear”'approach. So, what does 'nonlinear' mean in practice? It’s all in the way we approach our work, Bethune says...\u003ci\u003eNonlinear\u003c\/i\u003e celebrates the nuances and complexities of our work. At its core, the book is a celebration of asking questions (“the subversive act of unpacking”) and searching for what’s missing—in the process, in the data, in your research, in a brief.”\u003cb\u003e\u003cbr\u003e—\u003ci\u003ePrint Magazine\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e“Kevin inspires us to embrace the unexpected journey of innovation. His vision empowers us not just to meet the current needs of our audiences, but to take them places they’ve yet to imagine.”\u003cbr\u003e\u003cb\u003e—Greg Hoffman, author of \u003ci\u003eEmotion by Design\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“Kevin lays out a new, imperative mindset for designers. Often interwoven with personal stories, his lessons and advice are accessible and essential for today’s innovators.”\u003cbr\u003e\u003cb\u003e—Ivy Ross, Chief Design Officer, Consumer Devices at Google; coauthor of \u003ci\u003eYour Brain on Art\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“\u003ci\u003eNonlinear\u003c\/i\u003e readers will walk away with a mindset for even bolder innovation and a desire to design a better world. Kevin’s compelling journey will inspire creativity and strategic thinking in designers at every career stage.”\u003cbr\u003e\u003cb\u003e—Mauro Porcini, Chief Design Officer, PepsiCo; author of \u003ci\u003eThe Human Side of Innovation\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“Kevin’s \u003ci\u003eNonlinear\u003c\/i\u003e is a masterclass in how curiosity fuels innovation. It provides a roadmap for leveraging design to solve today’s most pressing challenges, pushing us to think beyond the obvious and embrace the unknown.”\u003cbr\u003e\u003cb\u003e—Iddris Sandu, Founder of Spatial Labs Inc.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“Kevin’s \u003ci\u003eNonlinear\u003c\/i\u003e is the essential guide to help you fall in love with and trust the process—instead of getting sidetracked by fleeting certainty.”\u003cbr\u003e\u003cb\u003e—Natalie Nixon, PhD, CEO of Figure 8 Thinking, LLC\u003c\/b\u003eKevin Bethune is Founder and Chief Creative Officer of dreams • design + life, a think tank that delivers design and innovation services using an empathic, holistic approach. He is the author of \u003ci\u003eReimagining Design: Unlocking Strategic Innovation\u003c\/i\u003e (MIT Press). His background spans engineering, business, and design in equal proportion, positioning him to help brands deliver meaningful innovations to enrich people’s lives.","brand":"The MIT Press","offers":[{"title":"Default Title","offer_id":46302519394533,"sku":"NP9780262049436","price":26.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780262049436.jpg?v=1767733859","url":"https:\/\/k12savings.com\/es\/products\/nonlinear-isbn-9780262049436","provider":"K12savings","version":"1.0","type":"link"}