{"product_id":"noise-isbn-9781119553373","title":"Noise","description":"\u003cp\u003e\u003cb\u003eTeaches managers and leaders to cut through the static and hone their focusing skills\u003c\/b\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Not surprisingly, attention spans have gotten shorter. Already being pulled in a dozen directions every minute, managers and business leaders often struggle to address important issues and focus on everything that needs attention.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eNoise: Living and Leading When Nobody Can Focus \u003c\/i\u003eteaches managers and leaders how to help themselves and others sharpen their focusing skills. In this follow-up to his first book \u003ci\u003eBrief\u003c\/i\u003e—the proven, step-by-step approach to clear, concise, and effective communication—author Joseph McCormack helps readers cut through the static and devote their attention to what is important. This engaging, informative book will help you:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eApply effective, real-world techniques to hone your focus and reduce interference\u003c\/li\u003e \u003cli\u003eLearn the lessons taught to organizations such as Harley-Davidson, BMO Harris Bank, MasterCard, and the US Army\u003c\/li\u003e \u003cli\u003eUnderstand how modern technology can actually strengthen your focus if used correctly\u003c\/li\u003e \u003cli\u003eAvoid becoming a casualty of “weapons of mass distraction”\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eNoise: Living and Leading When Nobody Can Focus \u003c\/i\u003eis a valuable resource for leaders and managers seeking to develop laser-sharp focus and apply it to everything you do.\u003c\/p\u003e \u003cp\u003eForeword xv\u003c\/p\u003e \u003cp\u003ePreface xix\u003c\/p\u003e \u003cp\u003eHow the Book is Organized xxii\u003c\/p\u003e \u003cp\u003eHow to Read This Book xxiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xxv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One Weapons of Mass Distraction 01\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Noise, Noise, So Much Noise 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKenny Chesney Gets it Right\u003c\/p\u003e \u003cp\u003eHearing Decline and the Loss of Focus\u003c\/p\u003e \u003cp\u003eAccess to Information Will Only Increase\u003c\/p\u003e \u003cp\u003eAttention Spans Will Remain Elusive\u003c\/p\u003e \u003cp\u003eOur Minds Will Become Anemic and Impenetrable\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Huh? We're Going Collectively Deaf 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSo, Why Do We Tune Out? A Variety of Reasons\u003c\/p\u003e \u003cp\u003eThe Impact of the \"Elusive 600\" on Our Listening\u003c\/p\u003e \u003cp\u003eHow Words Become Worthless—and Triggers for a Tune-Out\u003c\/p\u003e \u003cp\u003eMy Mom Thought I Had a Hearing Problem\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Brain Basics: Are Your Penguins Falling Off the Iceberg? 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOur Brains are Changing\u003c\/p\u003e \u003cp\u003eWorking Memory in Decline\u003c\/p\u003e \u003cp\u003eBrains are Like Computers\u003c\/p\u003e \u003cp\u003eWe're Losing Impulse Control\u003c\/p\u003e \u003cp\u003eOur Brains Get Hooked\u003c\/p\u003e \u003cp\u003eHow Often Do We Check Our Smartphones?\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Living in an Info Junkie Crack House 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTraining and Education Will Be the Gateway Drug\u003c\/p\u003e \u003cp\u003eImpending Health Impacts?\u003c\/p\u003e \u003cp\u003eA Potential Threat to Consider\u003c\/p\u003e \u003cp\u003eWho Can Stop This?\u003c\/p\u003e \u003cp\u003eMore Brain Celery\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two The Big Tune-Out is Coming (Imagining The Unthinkable-Six Short Stories to Wake You Up) 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Always Stuck at School 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSerious Triggers\u003c\/p\u003e \u003cp\u003eNew Protective Behaviors\u003c\/p\u003e \u003cp\u003eTerrified Parents\u003c\/p\u003e \u003cp\u003eDisturbing Statistics\u003c\/p\u003e \u003cp\u003eOur Children in Isolation\u003c\/p\u003e \u003cp\u003eIs it Addiction?\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 A Misleading Leader 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStreaming Information\u003c\/p\u003e \u003cp\u003eLosing Momentum\u003c\/p\u003e \u003cp\u003ePowerful Monologue\u003c\/p\u003e \u003cp\u003eAll Talk, No Action\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 The Loss of Civil Discourse 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHer Civic Duty\u003c\/p\u003e \u003cp\u003eUninformed and Confused\u003c\/p\u003e \u003cp\u003eNo Respect\u003c\/p\u003e \u003cp\u003eTower of Babel\u003c\/p\u003e \u003cp\u003eCatching Her Attention\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Mind-filled Momentum at Work 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConnected While Exercising\u003c\/p\u003e \u003cp\u003eLast-minute Briefing\u003c\/p\u003e \u003cp\u003eDriving Connected\u003c\/p\u003e \u003cp\u003eYet More Tasks and E-mails\u003c\/p\u003e \u003cp\u003eDiving Right into the Weeds\u003c\/p\u003e \u003cp\u003eTrying to Salvage Success\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 2050: A Parenting Odyssey 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTechnology Was Only a Mild Interrupter for Them\u003c\/p\u003e \u003cp\u003eA Carefree Time\u003c\/p\u003e \u003cp\u003eDeep Loss of Daily Contact\u003c\/p\u003e \u003cp\u003eStruggle to Disconnect\u003c\/p\u003e \u003cp\u003eTechnology is with You Everywhere You Go\u003c\/p\u003e \u003cp\u003eIt's Just Living for Them\u003c\/p\u003e \u003cp\u003eWhy Did We Worry So Much?\u003c\/p\u003e \u003cp\u003eParenting without a Voice\u003c\/p\u003e \u003cp\u003eFighting a Force\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Safety Briefing with Near-tragic Results 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three Time for You to Tune In: Awareness Management (AM 101) 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Awareness Management 101 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLighting the Path Before Us\u003c\/p\u003e \u003cp\u003eLives Can Become a Blur\u003c\/p\u003e \u003cp\u003eMissing the Moment Entirely\u003c\/p\u003e \u003cp\u003eOur Minds are Spinning Beach Balls\u003c\/p\u003e \u003cp\u003eThe Elusive 600: Your Enemy or Your Friend?\u003c\/p\u003e \u003cp\u003eRunaway Thoughts\u003c\/p\u003e \u003cp\u003eWaking Your Mind from Mindlessness to Mindfulness\u003c\/p\u003e \u003cp\u003eDirected, Undirected, and Misdirected\u003c\/p\u003e \u003cp\u003eCommit to \"Awareness Management\"\u003c\/p\u003e \u003cp\u003eWhat if We Don't Manage Our Awareness?\u003c\/p\u003e \u003cp\u003eAM Pre-set Buttons\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Take Aim: Set Your Sights on What Matters Most 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEssentialists versus Non-essentialists\u003c\/p\u003e \u003cp\u003eNo More Deafening Noise\u003c\/p\u003e \u003cp\u003ePointless Routines\u003c\/p\u003e \u003cp\u003eA Minimalist Decision: Keep it Simple\u003c\/p\u003e \u003cp\u003eAim Small, Miss Small—Tips to Direct Your Focus\u003c\/p\u003e \u003cp\u003ePost It: Simplicity Isn't Complicated\u003c\/p\u003e \u003cp\u003eTo Simplify is a Deliberate Decision\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Saying No to Noise 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eJust Say No\u003c\/p\u003e \u003cp\u003eThe Power of Self-Mastery\u003c\/p\u003e \u003cp\u003eOvercoming FOMO\u003c\/p\u003e \u003cp\u003eNo, Here's How You Do It\u003c\/p\u003e \u003cp\u003eAddictions Weaken Willpower\u003c\/p\u003e \u003cp\u003eRunning to Yes on the Road Toward No\u003c\/p\u003e \u003cp\u003eSelf-control is a Personal Way to Stop the Noise\u003c\/p\u003e \u003cp\u003eImpulse Management: A Few Daily Distractions\u003c\/p\u003e \u003cp\u003eFeel the Peace of Singlemindedness\u003c\/p\u003e \u003cp\u003eFive Small Steps to Make That Little Word a Big Part of Your Life\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Quiet Time: Restoring and Recharging Your Mind 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDimly Lit Dinnertime: Our Brains Barraged and Batteries Drained\u003c\/p\u003e \u003cp\u003eThe Extrovert Ideal and the Allure of Open Spaces\u003c\/p\u003e \u003cp\u003eWhy Be Quiet (I've Got Something to Say About That)?\u003c\/p\u003e \u003cp\u003eRisky Isolation\u003c\/p\u003e \u003cp\u003eRewarding Isolation\u003c\/p\u003e \u003cp\u003eSteps Toward Quiet\u003c\/p\u003e \u003cp\u003eContemplatives in the Middle of the World\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 Present Listening: A Gift Worth Giving Now 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy is it So Exhausting to Listen?\u003c\/p\u003e \u003cp\u003eProfessional Listeners: It Pays to Be Interested, Not Interesting\u003c\/p\u003e \u003cp\u003eBecoming a Present Listener—Seven Critical Considerations\u003c\/p\u003e \u003cp\u003eA Special Reward for Special Forces\u003c\/p\u003e \u003cp\u003eSelling Yourself Short with Others\u003c\/p\u003e \u003cp\u003eThe Payoff of Present Listening\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four Getting Others to Dial In: Focus Management (FM 101) 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 Focus Management 101 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChanging an Environment That Doesn't Want to Be Changed\u003c\/p\u003e \u003cp\u003ePutting Fun Back into a Party\u003c\/p\u003e \u003cp\u003eThe Role of a Focus Manager\u003c\/p\u003e \u003cp\u003eA Program Manager for a Life Filled with Simplicity and Clarity\u003c\/p\u003e \u003cp\u003eFM Pre-set Buttons\u003c\/p\u003e \u003cp\u003e\u003cb\u003e17 Wanted: BRIEF Communicators 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen So Many Words Become Worthless\u003c\/p\u003e \u003cp\u003eLosing the Meaning\u003c\/p\u003e \u003cp\u003eYou Can Change It\u003c\/p\u003e \u003cp\u003eMessage Lost in Translation\u003c\/p\u003e \u003cp\u003eWinston Churchill's Brevity Memorandum\u003c\/p\u003e \u003cp\u003eConcise Communication: A Necessary Curriculum Requirement\u003c\/p\u003e \u003cp\u003eBRIEF Basics\u003c\/p\u003e \u003cp\u003eClarity is Your Number 1 Priority\u003c\/p\u003e \u003cp\u003e\u003cb\u003e18 Communicate Like a Magician 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBrain Science Behind Sleight of Hand\u003c\/p\u003e \u003cp\u003eThe Power to Make the Restless Rest\u003c\/p\u003e \u003cp\u003eA Baker's Dozen of Communication Techniques, Tips, and Tricks\u003c\/p\u003e \u003cp\u003e\u003cb\u003e19 Preparing the Environment for Noise Abatement 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Failure of Open Floor Plans\u003c\/p\u003e \u003cp\u003eScreens Everywhere at Work\u003c\/p\u003e \u003cp\u003eHome Rooms Unplugged\u003c\/p\u003e \u003cp\u003eOld-school Schools\u003c\/p\u003e \u003cp\u003eRemaking Healthy Environments to Filter Noise Naturally\u003c\/p\u003e \u003cp\u003e\u003cb\u003e20 Herding Cats: Facilitating to Focus More, Fidget Less 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Joy of a Canceled Meeting\u003c\/p\u003e \u003cp\u003eTeaching Students to Tune Out\u003c\/p\u003e \u003cp\u003eNeed Some Help Leading at Home?\u003c\/p\u003e \u003cp\u003eFundamentals of Facilitation: At Work, School, or Home\u003c\/p\u003e \u003cp\u003eMaking it Easy for Everyone to Work, Learn, and Live Together\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Five Pre-Sets: Simple Programming for Noise Reduction 215\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e21 Personalizing Your Pre-Sets 217\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePersonal Pre-set Programming: Customize Your Settings to Manage the Noise \"The Lineup\": Playing to Win by Keeping Score\u003c\/p\u003e \u003cp\u003e\u003cb\u003e22 That Sounds Wonderful 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRecommended Reading 239\u003c\/p\u003e \u003cp\u003eNotes 241\u003c\/p\u003e \u003cp\u003eReferences 249\u003c\/p\u003e \u003cp\u003eAbout the Author 257\u003c\/p\u003e \u003cp\u003eAbout The BRIEF Lab 259\u003c\/p\u003e \u003cp\u003eIndex 261\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJOE McCORMACK\u003c\/b\u003e is passionate about helping people gain clarity when there is so much competing for our attention. He is a successful marketer, entrepreneur, and author. His first book, \u003ci\u003eBRIEF: Make a bigger impact by saying less\u003c\/i\u003e (Wiley, 2014) sets the standard for concise communication.\u003cbr\u003eJoe is the founder and managing director of The BRIEF Lab, an organization dedicated to teaching professionals, military leaders, and entrepreneurs how to think and communicate clearly. His clients include Boeing, Harley-Davidson, Microsoft, Mastercard, DuPont, and select military units and government agencies. He publishes a weekly podcast called \u003ci\u003eJust Saying\u003c\/i\u003e that helps people master the elusive skills of focus and brevity.\u003cbr\u003eHe lives in Pinehurst, NC, and suburban Chicago, IL.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHow can you focus when there is so much noise?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAt work, at school, and at home, our days are filled with digital disruptions, random distractions, and constant information.\u003c\/p\u003e \u003cp\u003eOur mind is a battlefield that's being divided by weapons of mass distraction. It's unclear how to defend ourselves while our brains suffer an unrelenting barrage.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNoise management is the key to leading an intentional life.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt's our personal responsibility to purposely manage how, when, and where we choose to control our attention. Here are a few things you'll learn in the book:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDependable maneuvers to avoid weapons of mass distraction in every facet of our lives\u003c\/li\u003e \u003cli\u003eEngaging stories that explore the real risks of succumbing to noise versus fighting it\u003c\/li\u003e \u003cli\u003eEffective, real-world techniques to strengthen your own focus and reduce interference\u003c\/li\u003e \u003cli\u003ePractical skills to help improve how other people around you can pay better attention\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eRather than simply painting a depressing picture, this pragmatic guide offers a forthright approach to adapting to a busy, noisy world.\u003c\/p\u003e \u003cp\u003eWhat's more, the book builds a direct connection between clear thinking and clear communication (the essence of the book \u003ci\u003eBRIEF\u003c\/i\u003e)—and purposeful living.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIt's time to manage the noise, or the noise will manage you.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNoisy lives are the new normal. Our days are filled with always-on access to digital devices, boundless data, endless choices, and mindless chatter that erodes our ability to concentrate, think, and create. Information is now more of a threat than a reward.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAttention is becoming our most precious personal resource.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen our brains are filled to overflowing, we mindlessly tune out what really matters. We all risk becoming mentally anemic by digesting empty brain calories all day. We need to develop practical strategies to protect our minds from the barrage and strengthen where, when, and how we focus.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eA practical, encouraging plan to defend ourselves every day.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eJoseph McCormack has forged some old-school answers to a new-world problem. In this captivating follow-up to his first book, \u003ci\u003eBRIEF: Make a bigger impact by saying less\u003c\/i\u003e, he explores how the onslaught of information overload and constant connectivity is rewiring our brains for the worse. What's more, he shows leaders, employees, parents, and everyone else how to survive the tsunami of noise, regain our ability to concentrate, and help those around us too.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989693776101,"sku":"NP9781119553373","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119553373.jpg?v=1761785131","url":"https:\/\/k12savings.com\/es\/products\/noise-isbn-9781119553373","provider":"K12savings","version":"1.0","type":"link"}