{"product_id":"next-generation-demand-management-isbn-9781119186632","title":"Next Generation Demand Management","description":"\u003cb\u003eA practical framework for revenue-boosting supply chain management\u003c\/b\u003e \u003cp\u003e\u003ci\u003eNext Generation Demand Management\u003c\/i\u003e is a guidebook to next generation Demand Management, with an implementation framework that improves revenue forecasts and enhances profitability. This proven approach is structured around the four key catalysts of an efficient planning strategy: people, processes, analytics, and technology. The discussion covers the changes in behavior, skills, and integrated processes that are required for proper implementation, as well as the descriptive and predictive analytics tools and skills that make the process sustainable. Corporate culture changes require a shift in leadership focus, and this guide describes the necessary \"champion\" with the authority to drive adoption and stress accountability while focusing on customer excellence. Real world examples with actual data illustrate important concepts alongside case studies highlighting best-in-class as well as startup approaches.\u003c\/p\u003e \u003cp\u003eReliable forecasts are the primary product of demand planning, a multi-step operational supply chain management process that is increasingly seen as a survival tactic in the changing marketplace. This book provides a practical framework for efficient implementation, and complete guidance toward the supplementary changes required to reap the full benefit.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn the key principles of demand driven planning\u003c\/li\u003e \u003cli\u003eImplement new behaviors, skills, and processes\u003c\/li\u003e \u003cli\u003eAdopt scalable technology and analytics capabilities\u003c\/li\u003e \u003cli\u003eAlign inventory with demand, and increase channel profitability\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether your company is a large multinational or an early startup, your revenue predictions are only as strong as your supply chain management system. Implementing a proven, more structured process can be the catalyst your company needs to overcome that one lingering obstacle between forecast and goal. \u003ci\u003eNext Generation Demand Management\u003c\/i\u003e gives you the framework for building the foundation of your growth.\u003c\/p\u003e \u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003eAbout the Author xxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The Current State 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Demand Management Matters More Than Ever 4\u003c\/p\u003e \u003cp\u003eCurrent Challenges and Opportunities 14\u003c\/p\u003e \u003cp\u003ePrimary Obstacles to Achieving Demand Management Planning Goals 21\u003c\/p\u003e \u003cp\u003eWhy Do Companies Continue to Dismiss the Value of Demand Management? 23\u003c\/p\u003e \u003cp\u003eSummary 28\u003c\/p\u003e \u003cp\u003eKey Learnings 29\u003c\/p\u003e \u003cp\u003eNotes 30\u003c\/p\u003e \u003cp\u003eFurther Reading 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Journey 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStarting the Supply Chain Journey 32\u003c\/p\u003e \u003cp\u003eIntroducing Sales \u0026amp; Operations Planning (S\u0026amp;OP) into the Supply Chain Journey 34\u003c\/p\u003e \u003cp\u003eSales \u0026amp; Operations Planning Connection 34\u003c\/p\u003e \u003cp\u003eTransitioning to a Demand-Driven Supply Chain 40\u003c\/p\u003e \u003cp\u003eThe Digitalization of the Supply Chain 46\u003c\/p\u003e \u003cp\u003eLeveraging New Scalable Technology 51\u003c\/p\u003e \u003cp\u003eBenefits 52\u003c\/p\u003e \u003cp\u003eSummary 53\u003c\/p\u003e \u003cp\u003eKey Learnings 54\u003c\/p\u003e \u003cp\u003eNotes 57\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Data 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Big Data? 60\u003c\/p\u003e \u003cp\u003eWhy Is Downstream Data Important? 68\u003c\/p\u003e \u003cp\u003eDemand Management Data Challenges 71\u003c\/p\u003e \u003cp\u003eCPG Company Case Study 75\u003c\/p\u003e \u003cp\u003eDoes Demand History Really Need to Be Cleansed? 78\u003c\/p\u003e \u003cp\u003eHow Much Data Should Be Used? 81\u003c\/p\u003e \u003cp\u003eDemand-Signal Repositories 82\u003c\/p\u003e \u003cp\u003eWhat Is Demand Signal Analytics? 86\u003c\/p\u003e \u003cp\u003eDemand Signal Analytics Key Benefits 87\u003c\/p\u003e \u003cp\u003eSummary 89\u003c\/p\u003e \u003cp\u003eKey Learnings 91\u003c\/p\u003e \u003cp\u003eNotes 92\u003c\/p\u003e \u003cp\u003eFurther Reading 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 The Process 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCenters of Forecasting Excellence 97\u003c\/p\u003e \u003cp\u003eDemand Management Champion 99\u003c\/p\u003e \u003cp\u003eDemand-Driven Planning 100\u003c\/p\u003e \u003cp\u003eWhat Is Demand Sensing and Shaping? 100\u003c\/p\u003e \u003cp\u003eA New Paradigm Shift 113\u003c\/p\u003e \u003cp\u003eLarge-Scale Automatic Hierarchical Forecasting 115\u003c\/p\u003e \u003cp\u003eTransactional Data 116\u003c\/p\u003e \u003cp\u003eTime Series Data 117\u003c\/p\u003e \u003cp\u003eForecasting Models 117\u003c\/p\u003e \u003cp\u003eSkill Requirements 120\u003c\/p\u003e \u003cp\u003eSummary 121\u003c\/p\u003e \u003cp\u003eKey Learnings 123\u003c\/p\u003e \u003cp\u003eFurther Reading 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Performance Metrics 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy MAPE Is Not Always the Best Metric 128\u003c\/p\u003e \u003cp\u003eWhy In-Sample\/Out-of-Sample Measurement Is So Important 131\u003c\/p\u003e \u003cp\u003eForecastability 135\u003c\/p\u003e \u003cp\u003eForecast Value Added 137\u003c\/p\u003e \u003cp\u003eHo: Your Forecasting Process Has No Effect 138\u003c\/p\u003e \u003cp\u003eSummary 144\u003c\/p\u003e \u003cp\u003eKey Learnings 145\u003c\/p\u003e \u003cp\u003eNotes 146\u003c\/p\u003e \u003cp\u003eFurther Reading 146\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 The Analytics 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderlying Fundaments of Statistical Models 148\u003c\/p\u003e \u003cp\u003eHow Predictable Is the Future? 153\u003c\/p\u003e \u003cp\u003eImportance of Segmentation of Your Products 157\u003c\/p\u003e \u003cp\u003eConsumption-Based Modeling 167\u003c\/p\u003e \u003cp\u003eConsumption-Based Modeling Using Multi-Tiered Causal Analysis 168\u003c\/p\u003e \u003cp\u003eConsumption-Based Modeling Case Study 170\u003c\/p\u003e \u003cp\u003eSummary 179\u003c\/p\u003e \u003cp\u003eKey Learnings 180\u003c\/p\u003e \u003cp\u003eNotes 181\u003c\/p\u003e \u003cp\u003eFurther Reading 181\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 The Demand Planning Brief 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDemand Planning Brief 186\u003c\/p\u003e \u003cp\u003eOverview 187\u003c\/p\u003e \u003cp\u003eBackground 188\u003c\/p\u003e \u003cp\u003eRecommended Forecast Methodology 188\u003c\/p\u003e \u003cp\u003eModel Hierarchy 190\u003c\/p\u003e \u003cp\u003eModel Selection Criteria 190\u003c\/p\u003e \u003cp\u003eSupporting Information 192\u003c\/p\u003e \u003cp\u003eAnalytic Snapshot 194\u003c\/p\u003e \u003cp\u003eModel Selection and Interpretation 199\u003c\/p\u003e \u003cp\u003eScenario Analysis 205\u003c\/p\u003e \u003cp\u003eSummary 212\u003c\/p\u003e \u003cp\u003eKey Learnings 213\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 The Strategic Roadmap 215\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCurrent State versus Future State 216\u003c\/p\u003e \u003cp\u003eCurrent State 223\u003c\/p\u003e \u003cp\u003eFuture State 226\u003c\/p\u003e \u003cp\u003eGaps and Interdependencies 237\u003c\/p\u003e \u003cp\u003eStrategic Roadmap 245\u003c\/p\u003e \u003cp\u003eSummary 252\u003c\/p\u003e \u003cp\u003eIndex 253\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHARLES W. CHASE\u003c\/b\u003e is an advisory industry consultant at SAS and the principal solutions architect and thought leader for delivering demand planning and forecasting solutions to improve supply chain efficiencies for SAS customers. He is the author of \u003ci\u003eDemand-Driven Forecasting, Second Edition\u003c\/i\u003e, and coauthor of \u003ci\u003eBricks Matter,\u003c\/i\u003e both by Wiley. \u003c\/p\u003e  \u003cp\u003eA company’s revenue predictions are only as strong as the supply chain management system, regardless of the size and complexity of the organization. Many businesses have found implementing a proven, more structured process has been the catalyst to overcoming lingering obstacles holding them back from reaching their goals. \u003ci\u003eNext Generation Demand Management\u003c\/i\u003e gives you a better framework for building the foundation proven to fuel growth. \u003c\/p\u003e\u003cp\u003e Written by an international thought leader and practitioner in business forecasting, this next generation demand management framework radically improves the traditional supply chain demand forecasting and planning function. It moves beyond the typical demand-driven approach to a holistic view of the supply chain by identifying the commercial organization as a critical component of the unconstrained demand forecast. By doing so, it elevates demand generation, revenue, and profitability, along with customer service levels, and reduces inventory costs, waste, and working capital. Along the detailed road map inside, you gain the insight and tools for enhancing the skills and behaviors of your people, integrating horizontal processes, improving the accuracy of your forecasts with predictive analytics, and simplifying the entire process with scalable technology. Culled from the author’s extensive experience, this everyday guide covers only the theory directly applicable to situations encountered in the real world, which makes it completely relevant and easy to put to use right away. Take control of the big picture by: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIdentifying the most important skills the top people in demand management possess \u003c\/li\u003e\n\u003cli\u003eDeveloping the internal structures and practices used by organizations leading the way in demand management \u003c\/li\u003e\n\u003cli\u003eFully taking advantage of big data and new technologies in order to master predictive and descriptive analytics\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eWhether you’re currently in the field or plan to be soon, the revealingly illustrative examples of companies applying covered concepts in the real world enable you to implement strategies more easily the first time. Watch your revenues soar with more accurate predictions of how demand will impact your supply chain with \u003ci\u003eNext Generation Demand Management\u003c\/i\u003e. \u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989689516261,"sku":"NP9781119186632","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119186632.jpg?v=1761785113","url":"https:\/\/k12savings.com\/es\/products\/next-generation-demand-management-isbn-9781119186632","provider":"K12savings","version":"1.0","type":"link"}