{"product_id":"news-flash-isbn-9780470401774","title":"News Flash","description":"While talking heads debate the media's alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn't about the Left versus the Right--it's all about the money. From illegal hiring practices to ethnocentric coverage to political cheerleading, \u003ci\u003eNews Flash\u003c\/i\u003e exposes how American broadcast conglomerates' pursuit of the almighty dollar consistently trumps the need for fair and objective reporting. Along the way to the bottomline, the proud tradition of American television journalism has given way to an entertainment-driven industry that's losing credibility and viewers by the day.  \u003cp\u003eAs someone who has worked as both a broadcast reporter and a network executive, Anderson details how the networks have been co-opted by bottom-line thinking that places more value on a telegenic face than on substantive reporting. Network executives—the real power in broadcast journalism—are increasingly employing tactics and strategies from the entertainment industry. They \"cast\" reporters based on their ability to \"project credibility,\" value youth over training and experience, and often greenlight coverage only if they can be assured that it will appeal to advertiser-friendly demographics.\u003c\/p\u003e  Preface ix  \u003cp\u003eAcknowledgments xix\u003c\/p\u003e \u003cp\u003e1 The Rise of the Corporate News Networks 1\u003c\/p\u003e \u003cp\u003e2 What You Don’t Know Can Hurt You 25\u003c\/p\u003e \u003cp\u003e3 \u003ci\u003eThis\u003c\/i\u003e Is Good Business? 41\u003c\/p\u003e \u003cp\u003e4 The Good 73\u003c\/p\u003e \u003cp\u003e5 The Bad 95\u003c\/p\u003e \u003cp\u003e6 And the Ugly 115\u003c\/p\u003e \u003cp\u003e7 All Profits, All the Time 149\u003c\/p\u003e \u003cp\u003e8 We Report, We Decide 187\u003c\/p\u003e \u003cp\u003e9 Strange Bedfellows 201\u003c\/p\u003e \u003cp\u003eConclusion: Rx for TV Journalism 225\u003c\/p\u003e \u003cp\u003eNotes 237\u003c\/p\u003e \u003cp\u003eThe Author 249\u003c\/p\u003e \u003cp\u003eName Index 251\u003c\/p\u003e \u003cp\u003eSubject Index 257\u003c\/p\u003e \u003cb\u003eBonnie M. Anderson\u003c\/b\u003e is a twenty-seven-year news veteran who has won seven Emmy Awards and been a finalist for the Pulitzer Prize. She began her career as a print reporter for the \u003ci\u003eMiami Herald, the Miami News\u003c\/i\u003e, and Gannett Newspapers, and spent ten years at NBC News and close to ten at CNN. Anderson currently provides media training for executives, journalists, and other professionals.  While talking heads debate the media's alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn't about the Left versus the Right—it's all about the money. From illegal hiring practices to ethnocentric coverage to political cheerleading, \u003ci\u003eNews Flash\u003c\/i\u003e exposes how American broadcast conglomerates' pursuit of the almighty dollar consistently trumps the need for fair and objective reporting.  \u003cp\u003eAlong the way to the bottomline, the proud tradition of American television journalism has given way to an entertainment-driven industry that's losing credibility and viewers by the day.\u003c\/p\u003e \u003cp\u003eAs someone who has worked as both a broadcast reporter and a network executive, Anderson details how the networks have been co-opted by bottom-line thinking that places more value on a telegenic face than on substantive reporting. Network executives—the real power in broadcast journalism—are increasingly employing tactics and strategies from the entertainment industry. They \"cast\" reporters based on their ability to \"project credibility,\" value youth over training and experience, and often greenlight coverage only if they can be assured that it will appeal to advertiser-friendly demographics.\u003c\/p\u003e \u003cp\u003eThis reckless pursuit of the bottomline not only betrays the American people but is also ultimately bad news for the networks' own financial health. Anderson instead offers a path that will both ensure the continuing relevance of network news and shore up democracy itself, enabling Americans to make well-informed decisions about how to exercise their rights and responsibilities as citizens.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989688926437,"sku":"NP9780470401774","price":29.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470401774.jpg?v=1761785112","url":"https:\/\/k12savings.com\/es\/products\/news-flash-isbn-9780470401774","provider":"K12savings","version":"1.0","type":"link"}