{"product_id":"new-product-development-isbn-9780471572268","title":"New Product Development","description":"Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts. STRUCTURING NEW PRODUCT DEVELOPMENT.\u003cbr\u003e \u003cbr\u003e Why New Product Development?.\u003cbr\u003e \u003cbr\u003e Mediating Turbulent Business Environments.\u003cbr\u003e \u003cbr\u003e Anticipating Market Acceptance of New Products.\u003cbr\u003e \u003cbr\u003e Preparing the Organization for New Product Development.\u003cbr\u003e \u003cbr\u003e MANAGING NEW PRODUCT DEVELOPMENT.\u003cbr\u003e \u003cbr\u003e The Ongoing Process of New Product Development.\u003cbr\u003e \u003cbr\u003e Building a New Product Decision Support System.\u003cbr\u003e \u003cbr\u003e NEW PRODUCT DEVELOPMENT AND FORECASTING.\u003cbr\u003e \u003cbr\u003e Estimating Market Opportunity for New Products.\u003cbr\u003e \u003cbr\u003e New Product Sales Forecasting.\u003cbr\u003e \u003cbr\u003e New Product Financial Control.\u003cbr\u003e \u003cbr\u003e IMPLEMENTING NEW PRODUCT DEVELOPMENT.\u003cbr\u003e \u003cbr\u003e Test Marketing New Products.\u003cbr\u003e \u003cbr\u003e Market Entry Decisions.\u003cbr\u003e \u003cbr\u003e Launching and Tracking New Product Programs.\u003cbr\u003e \u003cbr\u003e Notes.\u003cbr\u003e \u003cbr\u003e Indexes.  \u003cp\u003e\u003cstrong\u003eROBERT J. THOMAS, PhD\u003c\/strong\u003e, is a Professor in the School of Business at Georgetown University and a corporate consultant specializing in new product development and strategic marketing management. Formerly Associate Dean of Georgetown's MBA program, Professor Thomas is also the author of New Product Development: Managing and Forecasting for Strategic Success. He received his PhD from the University of Pennsylvania's Wharton School.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989688107237,"sku":"NP9780471572268","price":58.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471572268.jpg?v=1761785111","url":"https:\/\/k12savings.com\/es\/products\/new-product-development-isbn-9780471572268","provider":"K12savings","version":"1.0","type":"link"}