{"product_id":"neuroai-isbn-9781394261963","title":"neuroAI","description":"\u003cp\u003e\u003cb\u003eIt is the most powerful revolution of this century.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eNeuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eneuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi\u003c\/i\u003e is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eneuroAi\u003c\/i\u003e combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash \u003ci\u003eneuroAi\u003c\/i\u003e at scale in the enterprise. The focus is on “Top Line Growth”—build and grow revenues while exciting and winning consumers. \u003c\/p\u003e\u003cp\u003eWritten by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, \u003ci\u003eneuroAi\u003c\/i\u003e features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, \u003ci\u003eThe Buying Brain,\u003c\/i\u003e broke new ground by bringing neuroscience into marketing. \u003ci\u003eneuroAi\u003c\/i\u003e takes continues this innovative journey even farther now by combining advanced neuroscience with GenAi. \u003c\/p\u003e\u003cp\u003eThe book explores key topics including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responses\u003c\/li\u003e \u003cli\u003eWhat are key learnings from teen brains, boomer brains, mommy brains, middle age brains that GenAi must be aware of\u003c\/li\u003e \u003cli\u003eHow activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty\u003c\/li\u003e  \u003cli\u003eHow TV shows, movies, and music can achieve higher Ratings  by applying neuroscience powered GenAi to writing Scripts and Dialogs\u003c\/li\u003e \u003cli\u003eHow to create Fragrance, and Flavors using neuroAi\u003c\/li\u003e \u003cli\u003eHow a wide range of consumer product categories worldwide are applying neuroscience powered GenAi to foster innovation, spur sales, and build brands\u003c\/li\u003e \u003cli\u003eHow to build scalable capability in neuroAi within the enterprise\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, \u003ci\u003eneuroAi\u003c\/i\u003e serves as an inspiring and accessible resource for successful marketing in the Age of the Machine. \u003c\/p\u003e\u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Neuroscience and Ai 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 neuroAi for Marketers, Product Designers, and Executives 3\u003c\/p\u003e \u003cp\u003e2 The Perceptual Brain 25\u003c\/p\u003e \u003cp\u003e3 The Teen Brain 37\u003c\/p\u003e \u003cp\u003e4 Gender and the Brain 51\u003c\/p\u003e \u003cp\u003e5 The Maternal Brain 67\u003c\/p\u003e \u003cp\u003e6 The Middle-Aged Brain 79\u003c\/p\u003e \u003cp\u003e7 The Senior Brain and What It Prefers 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 neuroAi Applications 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8 neuroAi Applications across Categories and Industry Sectors 103\u003c\/p\u003e \u003cp\u003e9 desireGPT – Drive Desire with neuroAi 105\u003c\/p\u003e \u003cp\u003e10 The Consumer Experience 115\u003c\/p\u003e \u003cp\u003e11 brandGPT – neuroAi-Powered Design of Brands 125\u003c\/p\u003e \u003cp\u003e12 trendGPT – Discover Trends and Product Innovations Using neuroAi 141\u003c\/p\u003e \u003cp\u003e13 packageGPT – neuroAi-Powered Package Design 153\u003c\/p\u003e \u003cp\u003e14 fragranceGPT and flavorGPT – neuroAi-Powered Design of Fragrances and Flavors 173\u003c\/p\u003e \u003cp\u003e15 musicGPT – Extract Emotions in Music and Generate Original Music 185\u003c\/p\u003e \u003cp\u003e16 adGPT – neuroAi-Powered Advertising 197\u003c\/p\u003e \u003cp\u003e17 scriptGPT – Writing Entire TV Shows, Plots, and Dialogue 211\u003c\/p\u003e \u003cp\u003e18 luxuryGPT – Premiumize Products Using Brain Codes of Luxury 219\u003c\/p\u003e \u003cp\u003e19 buzzGPT – Drive Virality through neuroAi 235\u003c\/p\u003e \u003cp\u003e20 Imagine Our Future 253\u003c\/p\u003e \u003cp\u003eReferences 255\u003c\/p\u003e \u003cp\u003eAcknowledgments 273\u003c\/p\u003e \u003cp\u003eAbout the Authors 275\u003c\/p\u003e \u003cp\u003eIndex 277\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eDR. A.K. PRADEEP\u003c\/b\u003e is the founder and CEO of sensori.AI, the world’s only firm combining AI with advanced neuroscience learnings. He is continuously sought after by major global corporations for guidance on the application of artificial intelligence, machine learning, and now neuroscience to their fields. sensori.AI is pioneering new methodologies and marketplace solutions for many of the most challenging business problems. Dr. Pradeep’s \u003ci\u003eThe Buying Brain\u003c\/i\u003e serves today as the preeminent book in the global field of neuromarketing—the marriage of advanced neuroscience to marketing. It has been widely disseminated worldwide, published in multiple languages, and continues to be read by many of the leaders of the largest companies across many categories. In consulting with those leaders, Dr. Pradeep draws upon the book’s content to assist them in formulating the most effective marketing and new product innovations. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDR. ANIRUDH ACHARYA\u003c\/b\u003e serves as the Chief AI Officer at sensori.AI, where he has led a wide array of GenAI and ML projects across varied industries from media and television, retail, mortgage, healthcare, shopper analytics, and more. He has a background in physics and mathematics. A gold medalist in his undergraduate degree, he went on to specialize in theoretical physics with a focus on gravity, particles and fields. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDR. RAJAT CHAKRAVARTY,\u003c\/b\u003e Chief Operating Officer at sensori.AI, has orchestrated sensori.AI’s evolution from a groundbreaking startup to an industry leader in neuroscience-based GenAI innovations. His invaluable expertise in optimizing complex processes and fostering a culture of excellence have unraveled novel growth opportunities for the Fortune 100 worldwide. A rocket science alumnus from IIT Bombay, his commitment to scientific rigor and client success makes him a dynamic force in leveraging neuroAI to create a smarter, more efficient world. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eRATNAKAR DEV\u003c\/b\u003e is a pioneering technologist with a proven track record in early-stage startups leading to acquisition in various fields including CAD, healthcare, neuromarketing, and collaboration. Currently, he serves as the Chief Technology Officer of sensori.AI. Prior to this, he was the CTO of machineVantage Inc., where he developed AI and machine learning tools for innovation in product development and marketing.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eIt is the most powerful revolution of this century.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eNeuroscience-powered GenAI enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. We put humanity back at the center of GenAI by simply blending cutting edge neuroscience with bleeding edge GenAI. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eneuroAI: Winning the Minds of Consumers with Neuroscience-Powered GenAI\u003c\/i\u003e is the master guide for anyone seeking to understand this breakthrough technology: what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eneuroAI\u003c\/i\u003e combines learnings from advanced neuroscience with deep GenAI expertise and practical how-to’s. This is a ‘force multiplier’, enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAI to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAI at scale in the enterprise. The focus is on “Top Line Growth”—build and grow revenues while exciting and winning consumers. \u003c\/p\u003e\u003cp\u003eThe book explores key topics including: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow the non-conscious mind interacts with GenAI to trigger the most relevant and impactful consumer responses\u003c\/li\u003e\n\u003cli\u003eWhat are key learnings from teen brains, boomer brains, mommy brains, and middle age brains that GenAI must be aware of\u003c\/li\u003e\n\u003cli\u003eHow activating desireGPT, the brain’s desire framework, strongly drives purchase intent and brand loyalty\u003c\/li\u003e\n\u003cli\u003eHow TV shows, movies, and music can achieve higher ratings by applying neuroscience-powered GenAI to writing scripts and dialogues\u003c\/li\u003e\n\u003cli\u003eHow a wide range of consumer product categories worldwide are applying neuroscience-powered GenAI to foster innovation, spur sales, and build brands\u003c\/li\u003e\n\u003cli\u003eHow to build scalable capability in neuroAI within the enterprise\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eFor business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, \u003ci\u003eneuroAI \u003c\/i\u003eserves as an inspiring and accessible resource for successful marketing in the Age of the Machine.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eExpert insight on harmonizing generative AI and neuroscience to succeed in business\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eneuroAI: Winning the Minds of Consumers with Neuroscience- Powered GenAI\u003c\/i\u003e is a hands-on guide to the intersection of generative AI and the perennial genius of the human brain, explaining how to use the combination of both to achieve superior results in various areas of business including marketing, product innovation, advertising, and branding. Ready-to-use tools via a companion app are included to enable readers to start applying concepts to their organizations as soon as today. \u003c\/p\u003e\u003cp\u003eWritten by Dr. A. K. Pradeep—one of the leading global consultants on the marriage of advanced neuroscience and marketing—and his team of experts at sensori.AI, this book explores a myriad of key topics related to successful marketing in the Age of Machine, such as how the brains of different demographics interact with generative AI in unique ways. Case studies throughout the text elucidate how different industries, from packaging, to fragrance, to music and television, are implementing generative AI tools and techniques to achieve superior business results. \u003c\/p\u003e\u003cp\u003eNo matter your level of technical expertise, \u003ci\u003eneuroAI\u003c\/i\u003e is your all-in-one guide to understanding emerging generative AI technologies and learning how to harness them to propel your organization to new heights.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989682766053,"sku":"NP9781394261963","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394261963.jpg?v=1761785087","url":"https:\/\/k12savings.com\/es\/products\/neuroai-isbn-9781394261963","provider":"K12savings","version":"1.0","type":"link"}