{"product_id":"navigating-the-metaverse-isbn-9781119898993","title":"Navigating the Metaverse","description":"\u003cp\u003e\u003cb\u003eJump into the metaverse to connect with consumers and explore endless opportunities\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLike the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eNavigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World\u003c\/i\u003e, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe. You'll explore everything from the metaverse basics, to strategy, to launching your first metaverse project. In the book, you'll find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eData and market analysis to erase any doubt that the metaverse is \u003ci\u003ethe\u003c\/i\u003e next big thing.\u003c\/li\u003e \u003cli\u003eFoundational knowledge about the metaverse, metaverse economy, Web3 technology, and more.\u003c\/li\u003e \u003cli\u003eThe essential connection between metaverse environments, businesses, community, and digital products that make the metaverse economy so powerful.\u003c\/li\u003e \u003cli\u003eA deep dive on non-fungible tokens (NFTs) and how to make the most of these assets.\u003c\/li\u003e \u003cli\u003eFrameworks to help find, nurture, measure, and capitalize on innovation in the metaverse.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAn essential breakdown of the next stage in online business, \u003ci\u003eNavigating the Metaverse\u003c\/i\u003e belongs in the libraries of entrepreneurs, executives, and innovators looking to lead in the new age of online business and commerce.\u003c\/p\u003e \u003cp\u003eForeword by Yat Siu, Chairman of the Board, Animoca Brands ix\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003eWhy Should Businesses Care About the Metaverse Economy? xiii\u003c\/p\u003e \u003cp\u003eWho Should Read This Book xvi\u003c\/p\u003e \u003cp\u003eHow We Structured the Book xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Getting to Know the Metaverse and Metaverse Economy 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 A Primer on the Metaverse 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTerminology 4\u003c\/p\u003e \u003cp\u003eWhat Is the Metaverse? 8\u003c\/p\u003e \u003cp\u003ePutting the Metaverse in Historical Context 15\u003c\/p\u003e \u003cp\u003eA Universe in the Palm of Your Hand 17\u003c\/p\u003e \u003cp\u003eInteroperability Is Key to the Metaverse’s Future 18\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 What Is the Metaverse Economy? 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Does Currency Work in the Metaverse? 29\u003c\/p\u003e \u003cp\u003eEntering and Advancing in the Metaverse 31\u003c\/p\u003e \u003cp\u003eTokenomics 35\u003c\/p\u003e \u003cp\u003eThe Rise of Community Commerce 43\u003c\/p\u003e \u003cp\u003ePower to the Player: Decentralized Governance 45\u003c\/p\u003e \u003cp\u003eFour Key NFT Distribution Channels 46\u003c\/p\u003e \u003cp\u003eNFT- Based Metaverse Revenue Model 49\u003c\/p\u003e \u003cp\u003eExtra Guidance from the Authors 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Building a Strategy for the Metaverse Economy 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Building a Business Case for the Metaverse 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness Challenges 67\u003c\/p\u003e \u003cp\u003eIs the Metaverse a Blip or a Trend? 72\u003c\/p\u003e \u003cp\u003eThe NFT Market Statistics 72\u003c\/p\u003e \u003cp\u003eKey Value Propositions of the Metaverse Economy for Brands 75\u003c\/p\u003e \u003cp\u003eTiming Is Everything 81\u003c\/p\u003e \u003cp\u003eCrossing the Chasm of Metaverse Adoption 83\u003c\/p\u003e \u003cp\u003eThe Business Impact of Web 3.0\u003c\/p\u003e \u003cp\u003eTechnology 84\u003c\/p\u003e \u003cp\u003eExtra Guidance from the Authors 88\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Meet the Metaverse Consumers 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDemographics 91\u003c\/p\u003e \u003cp\u003eThe Three Flavors of User Engagement 96\u003c\/p\u003e \u003cp\u003eMetaverse Mindsets 100\u003c\/p\u003e \u003cp\u003eImportance of Avatars to the Metaverse and Digital Identity 110\u003c\/p\u003e \u003cp\u003eExtra Guidance from the Authors 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 New Business Opportunities in the Metaverse 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMetaverse Business and Job Concepts 116\u003c\/p\u003e \u003cp\u003eMetaverse Metrics 124\u003c\/p\u003e \u003cp\u003eExtra Guidance from the Authors 129\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Key Segments of NFT Commercialization 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketplaces 132\u003c\/p\u003e \u003cp\u003e(Fan) Token Offerings 136\u003c\/p\u003e \u003cp\u003eFantasy Games and Collectibles 138\u003c\/p\u003e \u003cp\u003eMetaverse dApps 140\u003c\/p\u003e \u003cp\u003eOther Avenues to Explore 146\u003c\/p\u003e \u003cp\u003eExtra Guidance from the Authors 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Metaverse Product Development, Action Framework, and Future Perspectives 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 NFT Deep Dive 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is an NFT? 156\u003c\/p\u003e \u003cp\u003eTypes of NFTs 157\u003c\/p\u003e \u003cp\u003eHow Do NFTs Fit in the Metaverse Economy? 158\u003c\/p\u003e \u003cp\u003eKey Considerations for NFT Design and Purpose 165\u003c\/p\u003e \u003cp\u003eExtra Guidance from the Authors 180\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Putting Together an Action Plan 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDiscover 185\u003c\/p\u003e \u003cp\u003eLearn 186\u003c\/p\u003e \u003cp\u003eBuild a Case 188\u003c\/p\u003e \u003cp\u003eConnect to the Community 190\u003c\/p\u003e \u003cp\u003eGet IP into the Metaverse 192\u003c\/p\u003e \u003cp\u003ePrepare for Tomorrow 194\u003c\/p\u003e \u003cp\u003eExtra Guidance from the Authors 195\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Perspectives on Tomorrow’s Metaverse 197\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGrow with the Community 197\u003c\/p\u003e \u003cp\u003ePlug into the Technology Trifecta 199\u003c\/p\u003e \u003cp\u003eExperience Is King 201\u003c\/p\u003e \u003cp\u003eMake the Right Play in the Economy 204\u003c\/p\u003e \u003cp\u003eFinal Guidance from the Authors 220\u003c\/p\u003e \u003cp\u003eGo Boldly 223\u003c\/p\u003e \u003cp\u003eAbout Upland 225\u003c\/p\u003e \u003cp\u003eReferences 227\u003c\/p\u003e \u003cp\u003eAcknowledgments 233\u003c\/p\u003e \u003cp\u003eAbout the Authors 237\u003c\/p\u003e \u003cp\u003eIndex 241\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eCATHY HACKL\u003c\/b\u003e is a globally renowned tech futurist and executive with extensive experience working with HTC VIVE, Magic Leap, and Amazon Web Services. She is the CEO of the Futures Intelligence Group.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDIRK LUETH\u003c\/b\u003e is a serial entrepreneur and early adopter of blockchain technology as the co-founder and co-CEO of Upland. He has also co-founded European and US-based companies in the fintech and digital media spaces, including Financial Times Deutschland and Forbatec.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTOMMASO DI BARTOLO\u003c\/b\u003e is a serial entrepreneur with two successful exits under his belt. He is a faculty member at UC Berkeley where he lectures about entrepreneurship and innovation. He is the author of \u003ci\u003eHow to Growth Hack Your Startup.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eJOHN ARKONTAKY\u003c\/b\u003e is a content creator and strategist. He has covered the technology industry as a writer, editor, and journalist. He works alongside industry leaders, managing thought leadership programs for leading tech companies.  \u003c\/p\u003e\u003cp\u003e The metaverse is a virtual space that promises to bring together people, companies, and products in digital and physical environments bursting with new possibilities for interaction and collaboration. The groundwork has already been laid. People and organizations are jumping in with both feet, gaining valuable experience, meeting current and future customers, forming relationships, developing revenue streams, and shaping metaverse culture. \u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eNavigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World\u003c\/i\u003e, a team of distinguished Silicon Valley thought leaders delivers a startling and exciting guide to uncovering opportunities in this fast-moving, new, digital universe. From understanding metaverse basics to commercial strategy and even launching your first metaverse project, you’ll find practical and hands-on insight into this cutting-edge technology.  \u003c\/p\u003e\u003cp\u003eIn the book, the authors analyze data and markets that erase any doubt that the metaverse is, in fact, the next big thing, while also offering foundational knowledge about the metaverse, metaverse economy, Web 3.0. technology, and more for people new to the subject. They also discuss the essential connection between metaverse environments, businesses, communities, and digital products that make the metaverse economy such a potent force.  \u003c\/p\u003e\u003cp\u003eYou’ll get deep dives on topics like non-fungible tokens (NFTs) and how to make the most of them, as well as frameworks to help find, nurture, measure, and monetize new innovations in the metaverse.  \u003c\/p\u003e\u003cp\u003eA can’t-miss analysis of the future of electronic commerce and a technology that’s shaping up to be every bit as impactful as the Web, \u003ci\u003eNavigating the Metaverse\u003c\/i\u003e is an essential read for entrepreneurs, executives, and innovators seeking a place at the front of the line in a new age of online business.   \u003c\/p\u003e\u003cp\u003ePraise for NAVIGATING THE METAVERSE\u003c\/p\u003e \u003cp\u003e“This reads like \u003ci\u003eOgilvy on Advertising\u003c\/i\u003e but for the marketing future. To understand the opportunities that await us in the Imagination Age, start with this book.” \u003cbr\u003e\u003cb\u003e—Geoffrey Colon,\u003c\/b\u003e Author, \u003ci\u003eDisruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating the New Normal \u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eNavigating the Metaverse\u003c\/i\u003e perfectly encapsulates so many of the learnings achieved when sports marketing first hit the metaverse, especially our experience after launching football player NFTs into the metaverse. Cathy, Dirk, and Tommaso put together an essential resource for any brand or industry looking for inspiration and confidence to take the first step into the metaverse.”\u003cbr\u003e\u003cb\u003e—Terése Whitehead,\u003c\/b\u003e Vice President, Consumer Products and Strategy, NFLPA  \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eNavigating the Metaverse\u003c\/i\u003e pushes beyond virtual worlds to explain the Web 3.0 technologies shaping it. Readers will discover well-marked paths to gaining a deeper understanding of blockchain technology, dApps, and NFTs.” \u003cbr\u003e\u003cb\u003e—John Buzzell,\u003c\/b\u003e Enterprise Lead at Epic Games and co-author of \u003ci\u003eThe Augmented Workforce: How AR, AI, and 5G Will Impact Every Dollar You Make \u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989678407909,"sku":"NP9781119898993","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119898993.jpg?v=1761785070","url":"https:\/\/k12savings.com\/es\/products\/navigating-the-metaverse-isbn-9781119898993","provider":"K12savings","version":"1.0","type":"link"}