{"product_id":"narrative-architecture-isbn-9780470057445","title":"Narrative Architecture","description":"The first book to look architectural narrative in the eye  \u003cp\u003eSince the early eighties, many architects have used the term \"narrative\" to describe their work. To architects the enduring attraction of narrative is that it offers a way of engaging with the way a city feels and works. Rather than reducing architecture to mere style or an overt emphasis on technology, it foregrounds the experiential dimension of architecture. \u003ci\u003eNarrative Architecture\u003c\/i\u003e explores the potential for narrative as a way of interpreting buildings from ancient history through to the present, deals with architectural background, analysis and practice as well as its future development.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAuthored by Nigel Coates, a foremost figure in the field of narrative architecture, the book is one of the first to address this subject directly\u003c\/li\u003e \u003cli\u003eFeatures architects as diverse as William Kent, Antoni Gaudí, Eero Saarinen, Ettore Sottsass, Superstudio, Rem Koolhaas, and FAT to provide an overview of the work of NATO and Coates, as well as chapters on other contemporary designers\u003c\/li\u003e \u003cli\u003eIncludes over 120 colour photographs\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eSignposting narrative's significance as a design approach that can aid architecture to remain relevant in this complex, multi-disciplinary and multi-everything age, \u003ci\u003eNarrative Architecture\u003c\/i\u003e is a must-read for anyone with an interest in architectural history and theory.\u003c\/p\u003e \u003cp\u003ePreface 008\u003c\/p\u003e \u003cp\u003eChapter 1 The Long Perspective 013\u003c\/p\u003e \u003cp\u003eChapter 2 Radical Terrain 033\u003c\/p\u003e \u003cp\u003eChapter 3 NATO 055\u003c\/p\u003e \u003cp\u003eChapter 4 Story Buildings 080\u003c\/p\u003e \u003cp\u003eChapter 5 Practice in Person 112\u003c\/p\u003e \u003cp\u003eChapter 6 Pure ‘Narrativity’ 132\u003c\/p\u003e \u003cp\u003eEpilogue 158\u003c\/p\u003e \u003cp\u003eBibliography 162\u003c\/p\u003e \u003cp\u003eIndex 164\u003c\/p\u003e \u003cp\u003e\"The book does... solidly live up to its promise, providing a staggering number of references that for the first time build up a broad picture of the scope and range of narrative architecture in all its guises.\" (\u003ci\u003eBlueprint,\u003c\/i\u003e April 2012)\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eNarrative Architecture\u003c\/i\u003e is certainly a good read.\" (\u003ci\u003eArchitectural Review,\u003c\/i\u003e April 2012)\u003c\/p\u003e \u003cp\u003e\"Nigel Coates' walk through narrative architecture is fun and fascinating.\" (\u003ci\u003eRIBA Journal,\u003c\/i\u003e March 2012)\u003c\/p\u003e \u003cb\u003eNigel Coates\u003c\/b\u003e is an architect, designer and educator. Along with eight of his ex-students, he founded the NATO group in 1983. With Doug Branson he began Branson Coates Architecture in 1985, and together they built extensively in Japan and the UK. He is a prolific product and furniture designer, and has designed for Hitch Mylius, Alessi, Fornasetti and Slamp. His drawings and furniture are in the collection of the V\u0026amp;A. He is the author of several books including \u003ci\u003eGuide to Ecstacity\u003c\/i\u003e (2003). For over 15 years, Coates was Professor of Architectural Design at the Royal College of Art, London.  In architecture, narrative prioritises human experiences and the need to shape them into stories. It places the emphasis on a building’s meaning rather than performance. To architects, the enduring attraction of narrative is that it offers a way of engaging with the way a city feels and works. Rather than reducing architecture to a mere style or an overt emphasis on technology, it foregrounds how buildings are experienced.  \u003cp\u003eSince the early 1980s, many architects have used the term ‘narrative’ to describe their work. Nigel Coates was at the forefront of this movement as one of the founders of NATO (Narrative Architecture Today) at the Architectural Association in London. During the late 1980s and early 1990s, he spearheaded narrative practice in the commercial world with designs for fashion retail, bars and nightclubs in London, Tokyo and Istanbul. Retailers, restaurant owners and event organisers, keen to talk to their customers in new ways, soon followed suit, adopting a narrative approach.\u003c\/p\u003e \u003cp\u003eIn this book, Coates explores the potential for narrative as a way of interpreting buildings from ancient history through to the present. It features architects as diverse as William Kent, Antoni Gaudí, Eero Saarinen, Ettore Sottsass, Superstudio, Rem Koolhaas and FAT. It provides an overview of the work of NATO and Coates, as well as chapters on other contemporary designers. In so doing it signposts narrative’s significance as a design approach that can aid architecture to remain relevant in this complex, multidisciplinary and multi-everything age.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989674279141,"sku":"NP9780470057445","price":57.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470057445.jpg?v=1761785053","url":"https:\/\/k12savings.com\/es\/products\/narrative-architecture-isbn-9780470057445","provider":"K12savings","version":"1.0","type":"link"}