{"product_id":"music-business-for-dummies-isbn-9781119049654","title":"Music Business For Dummies","description":"\u003cb\u003eStart your music career off right with this fun guide to the music industry\u003c\/b\u003e \u003cp\u003e\u003ci\u003eMusic Business For Dummies\u003c\/i\u003e explains the ins and outs of the music industry for artists and business people just starting out. You'll learn how file-sharing, streaming, and iTunes have transformed the industry, and how to navigate your way through the new distribution models to capitalize on your work. It all begins with the right team, and this practical guide explains who you need to have on your side as you begin to grow and get more exposure. Coverage includes rehearsing, performing, recording, publishing, copyrights, royalties, and much more, giving you the information you need to start your career off smart.\u003c\/p\u003e \u003cp\u003eMusic industry success has never been easy to achieve, and recent transformations and disruptions to the business side have made the whole idea even more daunting than before. This guide gives you a roadmap around the landmines, and provides expert advice for starting out on the right foot.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFind the right players, agents, and business managers\u003c\/li\u003e \u003cli\u003eMake more money from your work with smart distribution\u003c\/li\u003e \u003cli\u003eBuild your brand and get people talking about you\u003c\/li\u003e \u003cli\u003eGet gigs, go on tour, and keep on growing\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf music is your calling, you need to plan your career in a way that sets you up for success from the very beginning. Put the right people in place, get the most out of your investments, and learn how to work the crowd both virtually and in person. \u003ci\u003eMusic Business For Dummies\u003c\/i\u003e is your companion on your journey to the music career you want.\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Getting Started in the Music Business 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Getting on the Path to Results 7\u003c\/p\u003e \u003cp\u003eChapter 2: A Change is Gonna Come: Changes in the Music Business 21\u003c\/p\u003e \u003cp\u003eChapter 3: Getting Your Music Business Job Options On 33\u003c\/p\u003e \u003cp\u003eChapter 4: Creating a Music Business Plan 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Making Music and Creating Your Brand 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5: Writing, Rehearsing, Recording, and Performing 77\u003c\/p\u003e \u003cp\u003eChapter 6: Creating and Following a Production Plan 99\u003c\/p\u003e \u003cp\u003eChapter 7: Creating Your Brand 121\u003c\/p\u003e \u003cp\u003eChapter 8: Getting Noticed: Your Keywords, Bio, and Call to Action 147\u003c\/p\u003e \u003cp\u003eChapter 9: Securing Your Music and Brand 169\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Marketing and Promoting For the Long Haul 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10: Building Your Website and Social Media Presence 193\u003c\/p\u003e \u003cp\u003eChapter 11: Planning for Content Marketing throughout the Year 217\u003c\/p\u003e \u003cp\u003eChapter 12: Combining Online and Physical Marketing 239\u003c\/p\u003e \u003cp\u003eChapter 13: Planning Music, Merchandise, and Event Drops 265\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Maintaining Your Successful Career 287\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 14: Touring and Performing 289\u003c\/p\u003e \u003cp\u003eChapter 15: Securing Sponsorships and Endorsements 311\u003c\/p\u003e \u003cp\u003eChapter 16: Considering Additional Opportunities 335\u003c\/p\u003e \u003cp\u003eChapter 17: Tracking and Analyzing Your Progress 351\u003c\/p\u003e \u003cp\u003eChapter 18: Persevering, Problem Solving, and Retiring 367\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: Part of Tens 381\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 19: Ten Habits of Successful Musicians 383\u003c\/p\u003e \u003cp\u003eChapter 20: Ten Tips on Presenting Yourself Professionally 389\u003c\/p\u003e \u003cp\u003eIndex 397\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eLoren Weisman\u003c\/b\u003e is a music business consultant, speaker, and author who has been a part of over 700 albums. He also maintains TV production credits for three major networks and has served as a media consultant for many businesses in and out of the arts and entertainment fields. Loren is an executive producer and co-creator of Leveraging Smart, a new reality business TV show airing in 2016.     \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to:\u003c\/i\u003e\u003c\/b\u003e  \u003c\/p\u003e\u003cul\u003e \u003cli\u003eNavigate the music business to pursue a successful and sustainable career\u003c\/li\u003e \u003cli\u003eFollow a plan that builds your success, one step at a time\u003c\/li\u003e \u003cli\u003eCreate a brand that stands out to fans and industry professionals\u003c\/li\u003e \u003cli\u003eUnderstand music publishing, contracts, copyrights, and licensing\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eYour definitive guide to succeeding in the music industry\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eHave you paid your dues on the stage or in the studio as an aspiring musician, but still haven't seen your slice of the pie? You've come to the right place! Written by an industry expert who knows the ins and outs of the biz, this friendly guide takes the guesswork out of making it in the music world — and shows you how to achieve and sustain a career in today's music business.  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cb\u003eMusic to your ears —\u003c\/b\u003e learn how to create a music business plan that can get you noticed by investors, music professionals, studio execs, sponsors, and more\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eThe sound of music —\u003c\/b\u003e write, rehearse, record, perform, and sell your music, and grasp the importance of copyrights and licensing\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eMore cowbell —\u003c\/b\u003e optimize your website and social media presence, and learn how to brand yourself for ultimate success\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eOn the road again —\u003c\/b\u003e find out how to make the most of touring and performing, from keeping yourself healthy to paying your bills while you're away\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e  \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow to make more money from your work with smart distribution\u003c\/li\u003e \u003cli\u003eWays to build your brand to get more people talking about your music\u003c\/li\u003e \u003cli\u003eGuidance on getting gigs, going on tour, and growing your presence\u003c\/li\u003e \u003cli\u003ePlain-English guidance on tracking website traffic and social media\u003c\/li\u003e \u003cli\u003eTen habits common to successful musicians\u003c\/li\u003e \u003cli\u003eTips on how to present yourself professionally\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989665923301,"sku":"NP9781119049654","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119049654.jpg?v=1761785019","url":"https:\/\/k12savings.com\/es\/products\/music-business-for-dummies-isbn-9781119049654","provider":"K12savings","version":"1.0","type":"link"}