{"product_id":"microsoft-dynamics-crm-4-for-dummies-isbn-9780470343258","title":"Microsoft Dynamics CRM 4 For Dummies","description":"Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you’re already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, \u003ci\u003eMicrosoft Dynamics CRM 4 For Dummies\u003c\/i\u003e is a great place to start!  \u003cp\u003eWritten by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoft’s CRM solution in a jiffy. Whether you’re considering a CRM system for the first time or you’ve decided to switch from another system to Microsoft Dynamics CRM, this book will make it easy to:\u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli\u003eMaintain and manage all your customer information\u003c\/li\u003e \u003cli\u003ePersonalize Microsoft CRM to work for your business\u003c\/li\u003e \u003cli\u003eSet up CRM to support sales, marketing, and customer service\u003c\/li\u003e \u003cli\u003eUse the Outlook client\u003c\/li\u003e \u003cli\u003eManage territories and business units\u003c\/li\u003e \u003cli\u003eCreate and manage activities\u003c\/li\u003e \u003cli\u003eGenerate quotes and invoices\u003c\/li\u003e \u003cli\u003eImplement and manage a marketing campaign\u003c\/li\u003e \u003cli\u003eWork with contracts, and much more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMicrosoft Dynamics CRM 4 For Dummies\u003c\/i\u003e is packed with information on the latest version, It will help you get a unified view of your customer information and interactions through integrated sales, marketing, and customer service features. And that, as every business owner knows, is important to improving your bottom line!\u003c\/p\u003e  \u003cb\u003eIntroduction.\u003c\/b\u003e  \u003cp\u003e\u003cb\u003ePart I: Microsoft CRM Basics.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Taking a First Look at Microsoft CRM 4.\u003c\/p\u003e \u003cp\u003eChapter 2: Using the Outlook Client — Or Not.\u003c\/p\u003e \u003cp\u003eChapter 3: Navigating the Microsoft CRM System.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Setting Things Up.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4: Personalizing Your System.\u003c\/p\u003e \u003cp\u003eChapter 5: Managing Territories.\u003c\/p\u003e \u003cp\u003eChapter 6: Managing Business Units and Teams.\u003c\/p\u003e \u003cp\u003eChapter 7: Using the Product Catalog.\u003c\/p\u003e \u003cp\u003eChapter 8: Understanding Security and Access Rights.\u003c\/p\u003e \u003cp\u003eChapter 9: Implementing Business Rules and Workflow.\u003c\/p\u003e \u003cp\u003eChapter 10: Creating and Running Reports.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Managing Sales.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11: Setting Sales Quotas and Dealing with Forecasts.\u003c\/p\u003e \u003cp\u003eChapter 12: Handling Leads and Opportunities.\u003c\/p\u003e \u003cp\u003eChapter 13: Working with Accounts and Contacts.\u003c\/p\u003e \u003cp\u003eChapter 14: Creating and Managing Activities.\u003c\/p\u003e \u003cp\u003eChapter 15: Using Notes and Attachments.\u003c\/p\u003e \u003cp\u003eChapter 16: Generating Quotes, Orders, and Invoices.\u003c\/p\u003e \u003cp\u003eChapter 17: Setting Up Sales Literature and Dealing with Competitors.\u003c\/p\u003e \u003cp\u003eChapter 18: Implementing Sales Processes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Making the Most of Marketing.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 19: Targeting Accounts and Contacts.\u003c\/p\u003e \u003cp\u003eChapter 20: Managing Campaigns.\u003c\/p\u003e \u003cp\u003eChapter 21: Integrating Your Web Site.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: Taking Care of Your Customers.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 22: Working with Cases.\u003c\/p\u003e \u003cp\u003eChapter 23: Managing Your Subjects.\u003c\/p\u003e \u003cp\u003eChapter 24: Creating and Using the Knowledge Base.\u003c\/p\u003e \u003cp\u003eChapter 25: Managing Queues.\u003c\/p\u003e \u003cp\u003eChapter 26: Working with Contracts.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI: The Part of Tens.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 27: The Top 10 (or So) Add-on Products for Microsoft CRM 4.\u003c\/p\u003e \u003cp\u003eChapter 28: Ten Ways to Get Help.\u003c\/p\u003e \u003cp\u003eAppendix A: Converting to Microsoft CRM.\u003c\/p\u003e \u003cp\u003eAppendix B: Managing Your Data.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex.\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eJoel Scott\u003c\/b\u003e is president of Computer Control Corporation and a well-known speaker on CRM and related technologies. \u003cb\u003eDavid Lee\u003c\/b\u003e is president of Vertical Marketing Inc., a software consulting firm. \u003cb\u003eScott Weiss\u003c\/b\u003e is president and CEO of Core Solutions, Inc., a CRM consulting firm.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003e Personalize Microsoft CRM to work for your business\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFind out how to support your sales, marketing, and customer service initiatives\u003c\/b\u003e\t \u003c\/p\u003e\u003cp\u003eMicrosoft Dynamics CRM means business! Here's what you need to get going now with this customer relationship management solution. Discover how to set up CRM 4, navigate and customize the system, use it to work with your accounts and contacts, collect leads, forecast sales, run reports, and much more. \t\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDiscover how to:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\u003ci\u003eNavigate the Microsoft CRM system\u003c\/i\u003e\u003c\/li\u003e \u003cli\u003e\u003ci\u003eCreate and manage activities\u003c\/i\u003e\u003c\/li\u003e \u003cli\u003e\u003ci\u003eGenerate quotes and invoices\u003c\/i\u003e\u003c\/li\u003e \u003cli\u003e\u003ci\u003eImplement and manage a marketing campaign\u003c\/i\u003e\u003c\/li\u003e \u003cli\u003e\u003ci\u003eWork with contracts\u003c\/i\u003e\u003c\/li\u003e\t \t\u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989623292133,"sku":"NP9780470343258","price":26.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470343258.jpg?v=1761784851","url":"https:\/\/k12savings.com\/es\/products\/microsoft-dynamics-crm-4-for-dummies-isbn-9780470343258","provider":"K12savings","version":"1.0","type":"link"}