{"product_id":"microeconomics-for-dummies-u-s-edition-isbn-9781119184393","title":"Microeconomics For Dummies, U.S. Edition","description":"\u003cb\u003eYour no-nonsense guide to microeconomics\u003c\/b\u003e \u003cp\u003eThe study of microeconomics isn't for the faint of heart. Fortunately, \u003ci\u003eMicroeconomics For Dummies\u003c\/i\u003e is here to help make this tough topic accessible to the masses. If you're a business or finance major looking to supplement your college-level microeconomics coursework—or a professional who wants to expand your general economics knowledge into the microeconomics area—this friendly and authoritative guide will take your comprehension of the subject from micro to macro in no time! Cutting through confusing jargon and complemented with tons of step-by-step instructions and explanations, it helps you discover how real individuals and businesses use microeconomics to analyze trends from the bottom up in order to make smart decisions. \u003c\/p\u003e\u003cp\u003eSnagging a job as an economist is fiercely competitive—and highly lucrative. Having microeconomics under your belt as you work toward completing your degree will put you head and shoulders above the competition and set you on the course for career advancement once you land a job. So what are you waiting for? \u003c\/p\u003e\u003cul\u003e \u003cli\u003eAnalyze small-scale market mechanisms\u003c\/li\u003e \u003cli\u003eDetermine the elasticity of products within the market systems\u003c\/li\u003e \u003cli\u003eDecide upon an efficient way to allocate goods and services\u003c\/li\u003e \u003cli\u003eScore higher in your microeconomics class\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEverything you need to make microeconomics your minion is a page away! \u003c\/p\u003e\u003cp\u003eIntroduction 1\u003cbr\u003e \u003cb\u003ePart I: Getting Started with Microeconomics 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Discovering Why Microeconomics Is a Big Deal 7\u003c\/p\u003e \u003cp\u003eChapter 2: Considering Consumer Choice: Why Economists Find You Fascinating 17\u003c\/p\u003e \u003cp\u003eChapter 3: Looking at the Behavior of Firms: What They Are and What They Do 31\u003cbr\u003e \u003cb\u003ePart II: Doing the Best You Can: Consumer Theory 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4: Living a Life without Limits 45\u003c\/p\u003e \u003cp\u003eChapter 5: Considering the Art of the Possible: The Budget Constraint 55\u003c\/p\u003e \u003cp\u003eChapter 6: Achieving the Optimum in Spite of Constraints 69\u003cbr\u003e \u003cb\u003ePart III: Uncovering the Alchemy of Firms’ Inputs and Outputs 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7: Working with Different Costs and Cost Curves 89\u003c\/p\u003e \u003cp\u003eChapter 8: Squeezing Out Every Last Drop of Profit 107\u003c\/p\u003e \u003cp\u003eChapter 9: Supplying the Demanded Information on Supply and Demand 121\u003c\/p\u003e \u003cp\u003eChapter 10: Dreaming of the Consumer’s Delight: Perfect Competition 143\u003cbr\u003e \u003cb\u003ePart IV: Delving into Markets, Market Failure, and Welfare Economics 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11: Stepping into the Real World: Oligopoly and Imperfect Competition 157\u003c\/p\u003e \u003cp\u003eChapter 12: Appreciating the Fundamental Theorems of Welfare Economics 175\u003c\/p\u003e \u003cp\u003eChapter 13: The Monopoly Game 187\u003c\/p\u003e \u003cp\u003eChapter 14: Examining Market Failure: Pollution and Parks 203\u003c\/p\u003e \u003cp\u003eChapter 15: Understanding the Dangers of Asymmetric Information 215\u003cbr\u003e \u003cb\u003ePart V: Thinking Strategically: Life Is Just a Game! 225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 16: Playing Games with Economic Theory 227\u003c\/p\u003e \u003cp\u003eChapter 17: Keeping Things Stable: The Nash Equilibrium 245\u003c\/p\u003e \u003cp\u003eChapter 18: Knowing How to Win at Auctions 255\u003c\/p\u003e \u003cp\u003eChapter 19: Understanding the Game: Credible Threats and Signals 267\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI: The Part of Tens 277\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 20: Meeting Ten Great Microeconomists 279\u003c\/p\u003e \u003cp\u003eChapter 21: Top Ten Tips to Take Away 287\u003cbr\u003e Glossary 295\u003cbr\u003e Index 301\u003c\/p\u003e \u003cp\u003e\u003cb\u003eLynne Pepall\u003c\/b\u003e, PhD, is a professor of economics at Tufts University. She has taught microeconomics at both graduate and undergraduate levels since 1987.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePeter Antonioni\u003c\/b\u003e is a senior teaching fellow at the Department of Management Science and Innovation, University College, London, and coauthor of \u003ci\u003eEconomics For Dummies\u003c\/i\u003e, 2nd UK Edition.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eManzur Rashid\u003c\/b\u003e, PhD, is a lecturer at New College of the Humanities, where he covers second-year micro- and macroeconomics.\u003c\/p\u003e   \u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to:\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eAnalyze how markets work and how they fail\u003c\/li\u003e \u003cli\u003eAchieve efficiency in a market\u003c\/li\u003e \u003cli\u003eUnderstand strategic interaction in the marketplace\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eThe fast and easy way to make microeconomics your minion\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eThe study of microeconomics isn't for the faint of heart. Luckily, this friendly guide is here to make it manageable, whether you're studying the subject for class or putting it to real-world use. Cutting through confusing jargon and complemented with lots of real-life examples, it helps you discover how individuals and businesses use microeconomics to analyze trends from the bottom up.  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e \u003cb\u003eSmall units are a big deal\u003c\/b\u003e — find out how people and firms use microeconomics in order to make smart business decisions, how those decisions become markets, and what causes markets to fail\u003c\/li\u003e  \u003cli\u003e \u003cb\u003eConsider the consumer\u003c\/b\u003e — discover factors that affect consumer choices, how we deal with constraints, and how decisions affect the greater economy\u003c\/li\u003e  \u003cli\u003e \u003cb\u003eInside a firm's decision-making\u003c\/b\u003e — make sense of costs and cost curves, profit maximization, supply and demand, equilibrium analysis, and the effect of competition\u003c\/li\u003e  \u003cli\u003e \u003cb\u003eThe bigger picture\u003c\/b\u003e — examine the fundamental theorems of welfare economics, what a monopoly creates, and what happens when the market doesn't make what we want\u003c\/li\u003e  \u003cli\u003e \u003cb\u003eStrategize it\u003c\/b\u003e — discover how game theory, auction theory, and the Nash Equilibrium come into play in the realm of microeconomics\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe principal areas of microeconomics\u003c\/li\u003e \u003cli\u003eKey roles of decision-making, competition, and cooperation\u003c\/li\u003e \u003cli\u003eWhen a firm should shut down and exit – and when it should plow full-steam ahead with confidence\u003c\/li\u003e \u003cli\u003eHow economists model a representative consumer\u003c\/li\u003e \u003cli\u003eWhy some markets don't work well and others work nearly perfectly\u003c\/li\u003e \u003cli\u003eTen great microeconomists worth knowing\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989620179173,"sku":"NP9781119184393","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119184393.jpg?v=1761784838","url":"https:\/\/k12savings.com\/es\/products\/microeconomics-for-dummies-u-s-edition-isbn-9781119184393","provider":"K12savings","version":"1.0","type":"link"}