{"product_id":"micro-entrepreneurship-for-dummies-isbn-9781118521687","title":"Micro-Entrepreneurship For Dummies","description":"\u003cb\u003eTired of the 9-to-5 grind and want a way to earn or to supplement your income? Easy.\u003c\/b\u003e  \u003cp\u003eThe media has named the growing trend toward micro-entrepreneurship \"the Rise of the Creative Class,\" \"the Gig Life,\" or \"the freelance economy.\" All of those refer to the nearly 4 million workers who were self-employed this past year, and millions of others who currently supplement their income with freelance work. While the trend has been spotted before, there's one stark difference between micro-entrepreneurs today and the \"Free Agent Nation\" citizens of the late '90s: technology. \u003ci\u003eMicro-Entrepreneurship For Dummies\u003c\/i\u003e shows you how to navigate this confusing technological landscape in order to make a contributable profit.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMicro-Entrepreneurship For Dummies\u003c\/i\u003e aids you in making the best use of micro-entrepreneurial platforms, with helpful advice that includes information on signing up for and selling products on websites such as Airbnb, Craigslist, Taskrabbit, Uber, and Etsy.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eMicro-enterprise, using online platforms to sell products or services,??is a proven way to earn extra money and supplement household income\u003c\/li\u003e \u003cli\u003eIn today's struggling economy, the importance of self-run businesses and small enterprise is growing as more people take lower-paying jobs and need a little extra spending money\u003c\/li\u003e \u003cli\u003eShows you how to sign up for and sell products online\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMicro-Entrepreneurship For Dummies\u003c\/i\u003e appeals to anyone looking to earn or supplement their income from home.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout This Book 1\u003c\/p\u003e \u003cp\u003eConventions Used in This Book 2\u003c\/p\u003e \u003cp\u003eWhat You’re Not to Read 2\u003c\/p\u003e \u003cp\u003eFoolish Assumptions 3\u003c\/p\u003e \u003cp\u003eHow This Book is Organized 3\u003c\/p\u003e \u003cp\u003ePart I: Getting Started with Micro-Entrepreneurship 3\u003c\/p\u003e \u003cp\u003ePart II: Finding Great Micro-Entrepreneurship Ideas 4\u003c\/p\u003e \u003cp\u003ePart III: Marketing and Selling Your Micro-Business 4\u003c\/p\u003e \u003cp\u003ePart IV: Considering Taxes and Legal Issues 4\u003c\/p\u003e \u003cp\u003ePart V: The Part of Tens 5\u003c\/p\u003e \u003cp\u003eIcons Used in This Book 5\u003c\/p\u003e \u003cp\u003eWhere to Go from Here 5\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Getting Started with Micro-Entrepreneurship 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Micro-Entrepreneurship 101: Just the Basics, Please 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding What Being a Micro-Entrepreneur Means 10\u003c\/p\u003e \u003cp\u003eFollowing your path to be a micro-entrepreneur 10\u003c\/p\u003e \u003cp\u003eFiguring out whether you have what it takes to be a micro-entrepreneur 11\u003c\/p\u003e \u003cp\u003eRecognizing potential opportunities 11\u003c\/p\u003e \u003cp\u003eDeciding What Type of Business Works for You 12\u003c\/p\u003e \u003cp\u003eMaking Your Micro-Business Noticeable 13\u003c\/p\u003e \u003cp\u003eAdvertising your services or products 14\u003c\/p\u003e \u003cp\u003eIdentifying your market 14\u003c\/p\u003e \u003cp\u003eCommunicating with your clients 14\u003c\/p\u003e \u003cp\u003eMarketing your business 14\u003c\/p\u003e \u003cp\u003eBeing Aware of Taxes and Other Issues 15\u003c\/p\u003e \u003cp\u003eGetting others to help you in your business 15\u003c\/p\u003e \u003cp\u003eGrowing your business 16\u003c\/p\u003e \u003cp\u003eTackling taxes (but fortunately no death) 16\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Knowing Your Path as a Micro-Entrepreneur 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRecognizing Whether You Need a Formal Business Plan 17\u003c\/p\u003e \u003cp\u003eEyeing What Your Business Plan Addresses 18\u003c\/p\u003e \u003cp\u003eNaming the Type of Business Plan You Have 20\u003c\/p\u003e \u003cp\u003eLooking Closer at a Business Plan and What It Constitutes 21\u003c\/p\u003e \u003cp\u003eUpdating Your Business Plan 24\u003c\/p\u003e \u003cp\u003eCreating Your Business Plan: Helpful Resources to Review 25\u003c\/p\u003e \u003cp\u003eMaking Other Stops on Your Path 26\u003c\/p\u003e \u003cp\u003eMaking Your Business Path Easier: Tools for the Road 27\u003c\/p\u003e \u003cp\u003eGoing online for some education 28\u003c\/p\u003e \u003cp\u003eTeleconferencing or videoconferencing 28\u003c\/p\u003e \u003cp\u003eUsing open-source software 29\u003c\/p\u003e \u003cp\u003eOrganizing and being more productive 29\u003c\/p\u003e \u003cp\u003eRelying on colleagues 29\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Understanding Yourself: What Makes You Tick 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTapping Into the Process of Starting Your Business 31\u003c\/p\u003e \u003cp\u003eDoing your 10-10 list to find your passion 32\u003c\/p\u003e \u003cp\u003eFocusing on where enjoyment meets competence 34\u003c\/p\u003e \u003cp\u003eFiguring out your personality and the type of entrepreneur you are 35\u003c\/p\u003e \u003cp\u003eRemembering your great moments 36\u003c\/p\u003e \u003cp\u003eRecognizing the Qualities You Need to Be a Micro-Entrepreneur 36\u003c\/p\u003e \u003cp\u003eHaving initiative 36\u003c\/p\u003e \u003cp\u003eBeing able to prioritize 37\u003c\/p\u003e \u003cp\u003eManaging your time 38\u003c\/p\u003e \u003cp\u003eStaying focused 38\u003c\/p\u003e \u003cp\u003eStriving for excellence 39\u003c\/p\u003e \u003cp\u003eBeing persistent 39\u003c\/p\u003e \u003cp\u003eShowing creativity 40\u003c\/p\u003e \u003cp\u003eBeginning Your Business Life 40\u003c\/p\u003e \u003cp\u003eRecognizing why starting at home makes sense 41\u003c\/p\u003e \u003cp\u003eSetting up your environment 42\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Setting Up Your Internet Presence 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHaving a Web Presence: Something You Need as a Micro-Entrepreneur 45\u003c\/p\u003e \u003cp\u003eCreating Your Website 46\u003c\/p\u003e \u003cp\u003eDoing some pre-planning 46\u003c\/p\u003e \u003cp\u003eRecognizing the four basic elements 47\u003c\/p\u003e \u003cp\u003eTackling marketing considerations after your website is up 52\u003c\/p\u003e \u003cp\u003eSetting up Your Blog 53\u003c\/p\u003e \u003cp\u003eDeciding on your blog’s purpose 53\u003c\/p\u003e \u003cp\u003eFiguring out the blog’s set-up in advance 54\u003c\/p\u003e \u003cp\u003eUnderstanding a blog’s features 55\u003c\/p\u003e \u003cp\u003eTapping into blogging resources 56\u003c\/p\u003e \u003cp\u003eMarketing your blog 57\u003c\/p\u003e \u003cp\u003eConsidering Other Alternatives to Give You a Web Presence 58\u003c\/p\u003e \u003cp\u003eFacebook 58\u003c\/p\u003e \u003cp\u003eLinkedIn 58\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Honing In on Opportunities 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIdentifying Customers; Differentiating between Their Wants and Needs 60\u003c\/p\u003e \u003cp\u003eKnowing the lifetime value of a customer 60\u003c\/p\u003e \u003cp\u003eRecognizing the type of market: Horizontal or vertical 61\u003c\/p\u003e \u003cp\u003eEyeing the Basic Categories of Successful Home Businesses 61\u003c\/p\u003e \u003cp\u003eCategory one: The problem solver 62\u003c\/p\u003e \u003cp\u003eCategory two: Anticipating a megatrend 62\u003c\/p\u003e \u003cp\u003eCategory three: A combination 64\u003c\/p\u003e \u003cp\u003eGetting the Lowdown on Niches: What to Focus Your Business On 64\u003c\/p\u003e \u003cp\u003eChoosing the right niche for you 64\u003c\/p\u003e \u003cp\u003eRecognizing recession-proof niches 65\u003c\/p\u003e \u003cp\u003eSeasonal niches 67\u003c\/p\u003e \u003cp\u003eGood times niches 68\u003c\/p\u003e \u003cp\u003eSpecial interest niches 69\u003c\/p\u003e \u003cp\u003eSearching for Success: Finding the Information You Need 69\u003c\/p\u003e \u003cp\u003eResearching niches 69\u003c\/p\u003e \u003cp\u003eViewing educational tutorials 70\u003c\/p\u003e \u003cp\u003eSearching news sites for information 71\u003c\/p\u003e \u003cp\u003ePerusing article directories 71\u003c\/p\u003e \u003cp\u003eTesting opportunities 72\u003c\/p\u003e \u003cp\u003eRelying on Your Background for Opportunities 72\u003c\/p\u003e \u003cp\u003eAvoiding Fraud 73\u003c\/p\u003e \u003cp\u003eSteering Clear of Liability Problems and Other Legal Issues 74\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Finding Great Micro-Entrepreneurship Ideas 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Creating Your Arts and Crafts Micro-Business from Scratch 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom Nothing to Something Good: Entering the World of Arts and Crafts 79\u003c\/p\u003e \u003cp\u003eMaking your art and craft and a profit at the same time 80\u003c\/p\u003e \u003cp\u003eFinding the raw materials 83\u003c\/p\u003e \u003cp\u003eBuying wholesale 84\u003c\/p\u003e \u003cp\u003eTouring the World of Crafts 84\u003c\/p\u003e \u003cp\u003eAdding Beauty and Profit 85\u003c\/p\u003e \u003cp\u003eSelling Your Creations: Focus on Etsy 86\u003c\/p\u003e \u003cp\u003eSetting up on Etsy 86\u003c\/p\u003e \u003cp\u003eSelling on Etsy 87\u003c\/p\u003e \u003cp\u003eIdentifying Other Online Selling Venues 87\u003c\/p\u003e \u003cp\u003eEyeing Offline Selling Opportunities 89\u003c\/p\u003e \u003cp\u003eFocusing on the Four Rs 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Selling Other Stuff: The Golden Rules of Success 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIdentifying Your Selling Options 92\u003c\/p\u003e \u003cp\u003eUnderstanding What You’ll Sell: Specialize and Understand Value 94\u003c\/p\u003e \u003cp\u003eFinding Items to Sell: Buy Low 95\u003c\/p\u003e \u003cp\u003eBuying from individuals 95\u003c\/p\u003e \u003cp\u003eBuying from businesses 96\u003c\/p\u003e \u003cp\u003eBuying from the government 97\u003c\/p\u003e \u003cp\u003eMaking a Profit: Sell Higher 98\u003c\/p\u003e \u003cp\u003eGoing the eBay Route 99\u003c\/p\u003e \u003cp\u003eListing on eBay 100\u003c\/p\u003e \u003cp\u003eManaging ongoing auctions 103\u003c\/p\u003e \u003cp\u003eWhen your auction expires 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Selling Your Services 105\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnowing Who Your Prospective Clients are 106\u003c\/p\u003e \u003cp\u003eFocusing on consumers 106\u003c\/p\u003e \u003cp\u003eCapitalizing on companies 107\u003c\/p\u003e \u003cp\u003eSelling to government agencies 108\u003c\/p\u003e \u003cp\u003eMeeting and Finding Prospective Clients 108\u003c\/p\u003e \u003cp\u003eHorizontal venues 109\u003c\/p\u003e \u003cp\u003eVertical venues 109\u003c\/p\u003e \u003cp\u003eDirectly via search engines and directories 110\u003c\/p\u003e \u003cp\u003eHooking Up with Elance and Other Horizontal Sites 110\u003c\/p\u003e \u003cp\u003eIdentifying the client 111\u003c\/p\u003e \u003cp\u003eSigning up and understanding the set-up process 112\u003c\/p\u003e \u003cp\u003eGrasping how the bidding process works 113\u003c\/p\u003e \u003cp\u003eGaining the assignment: Now what? 114\u003c\/p\u003e \u003cp\u003eMaximizing your Elance success 114\u003c\/p\u003e \u003cp\u003eBecoming a Virtual Assistant 116\u003c\/p\u003e \u003cp\u003eRecognizing what a virtual assistant does 116\u003c\/p\u003e \u003cp\u003eMarketing yourself and finding work 117\u003c\/p\u003e \u003cp\u003eMicro-Tasking for Small Bucks 118\u003c\/p\u003e \u003cp\u003eUsing Fiverr 118\u003c\/p\u003e \u003cp\u003eInvestigating more about micro-tasking 119\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Writing for Money 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDiscovering the Writer inside You 121\u003c\/p\u003e \u003cp\u003eCultivating important writing skills 121\u003c\/p\u003e \u003cp\u003eGrasping some important business skills 123\u003c\/p\u003e \u003cp\u003eIdentifying your equipment needs 124\u003c\/p\u003e \u003cp\u003eAvoiding pitfalls in freelance writing 124\u003c\/p\u003e \u003cp\u003eChoose Your Writing Specialty 125\u003c\/p\u003e \u003cp\u003eBlogging in the blogosphere 126\u003c\/p\u003e \u003cp\u003eProviding website content 126\u003c\/p\u003e \u003cp\u003eLocating Places That Pay for Writing 129\u003c\/p\u003e \u003cp\u003eFinding websites for cold, hard cash 129\u003c\/p\u003e \u003cp\u003ePerusing freelance writing resources 130\u003c\/p\u003e \u003cp\u003eAccessing other freelance resources 131\u003c\/p\u003e \u003cp\u003eGetting Paid Multiple Times 132\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Getting Into Self-Publishing 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTapping into Written Self-Publishing 134\u003c\/p\u003e \u003cp\u003eGetting started 134\u003c\/p\u003e \u003cp\u003eNaming your self-publishing tools 135\u003c\/p\u003e \u003cp\u003eConsidering your delivery option: Digital and physical together 136\u003c\/p\u003e \u003cp\u003eIdentifying the different types of written self-publishing 137\u003c\/p\u003e \u003cp\u003eUsing resources for written self-publishing 140\u003c\/p\u003e \u003cp\u003eTrying the Audio Publishing Route 140\u003c\/p\u003e \u003cp\u003eRecognizing the formats you can use 141\u003c\/p\u003e \u003cp\u003eCreating your audio product 142\u003c\/p\u003e \u003cp\u003eSeeing what equipment you need 144\u003c\/p\u003e \u003cp\u003eConsidering Video Publishing 144\u003c\/p\u003e \u003cp\u003eSpelling out the ins and outs to video 145\u003c\/p\u003e \u003cp\u003eCreating your own video 146\u003c\/p\u003e \u003cp\u003eKnowing what equipment you need 147\u003c\/p\u003e \u003cp\u003eUsing YouTube 148\u003c\/p\u003e \u003cp\u003eHandling Legal and Management Stuff 149\u003c\/p\u003e \u003cp\u003eGetting an ISBN 149\u003c\/p\u003e \u003cp\u003eRespecting copyright 149\u003c\/p\u003e \u003cp\u003eStating your disclaimer 150\u003c\/p\u003e \u003cp\u003eSetting up your ecommerce for digital content 150\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Being a Successful Affiliate 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Lowdown on Affiliate Programs 153\u003c\/p\u003e \u003cp\u003eEyeing the pros and cons of being an affiliate 154\u003c\/p\u003e \u003cp\u003eKnowing the types of affiliate programs 155\u003c\/p\u003e \u003cp\u003eViewing additional resources for more info 156\u003c\/p\u003e \u003cp\u003eStarting As a Beginning Affiliate 157\u003c\/p\u003e \u003cp\u003eStep 1: Discover your interest 157\u003c\/p\u003e \u003cp\u003eStep 2: Identify your competence 158\u003c\/p\u003e \u003cp\u003eStep 3: Investigate before deciding 158\u003c\/p\u003e \u003cp\u003eStep 4: Select your marketing approach 159\u003c\/p\u003e \u003cp\u003eStep 5: Focus and be persistent 160\u003c\/p\u003e \u003cp\u003eSpotlighting the Top Affiliate Sites 161\u003c\/p\u003e \u003cp\u003eClickbank 161\u003c\/p\u003e \u003cp\u003eCommission Junction 165\u003c\/p\u003e \u003cp\u003eAmazon 166\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Cashing In on Advertising 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGenerating Cash from Advertising: Spotlight on AdSense 170\u003c\/p\u003e \u003cp\u003eContent is king 170\u003c\/p\u003e \u003cp\u003eKeywords are queen 171\u003c\/p\u003e \u003cp\u003eAd placement is the third consideration 172\u003c\/p\u003e \u003cp\u003eTracking and changing your approach 174\u003c\/p\u003e \u003cp\u003eIdentifying other advertising sources that pay you 175\u003c\/p\u003e \u003cp\u003eGetting Customers and Sales with Pay-Per-Click: AdWords or AdCenter 176\u003c\/p\u003e \u003cp\u003eThe lowdown on PPC and how it works 177\u003c\/p\u003e \u003cp\u003eCreating your first PPC ad 180\u003c\/p\u003e \u003cp\u003eKeywords 101: Just the basics 184\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Marketing and Selling Your Micro-Business 187\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Understanding Your Marketing Approach 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIdentifying Your Target Market 189\u003c\/p\u003e \u003cp\u003eUnderstanding the importance of having a target market 190\u003c\/p\u003e \u003cp\u003eChoosing your target market: The how-to 190\u003c\/p\u003e \u003cp\u003eResearching and focusing on your target market 192\u003c\/p\u003e \u003cp\u003eKnowing where your target market is 193\u003c\/p\u003e \u003cp\u003eIdentifying Your Competitors 194\u003c\/p\u003e \u003cp\u003ePositioning yourself versus your competitors 195\u003c\/p\u003e \u003cp\u003eStaying updated on your customers’ actions with competitive analysis 195\u003c\/p\u003e \u003cp\u003eTurning competitors into partners 196\u003c\/p\u003e \u003cp\u003eDoing Your Marketing Plan 197\u003c\/p\u003e \u003cp\u003eUncovering your marketing strategy 197\u003c\/p\u003e \u003cp\u003eRemembering your mission statement 197\u003c\/p\u003e \u003cp\u003eKnowing your target market 198\u003c\/p\u003e \u003cp\u003eAnalyzing your competition 198\u003c\/p\u003e \u003cp\u003eIdentifying what makes you unique 198\u003c\/p\u003e \u003cp\u003eDeveloping a pricing strategy 199\u003c\/p\u003e \u003cp\u003ePromoting your marketing activities 199\u003c\/p\u003e \u003cp\u003eTracking with a marketing worksheet 201\u003c\/p\u003e \u003cp\u003eTracking your marketing costs 202\u003c\/p\u003e \u003cp\u003eCreating an action plan 203\u003c\/p\u003e \u003cp\u003eEnsuring you offer a quality product or service 203\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: Communicating with Prospective Customers 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRecognizing Your Role: You’re Already a Salesperson 205\u003c\/p\u003e \u003cp\u003eLetting you in on the big secret to salesmanship: Be convincing 206\u003c\/p\u003e \u003cp\u003eBreaking the ice — the cold call 207\u003c\/p\u003e \u003cp\u003eTackling the cold call: Helpful tips to make it successful 209\u003c\/p\u003e \u003cp\u003eGetting additional help 211\u003c\/p\u003e \u003cp\u003eGetting referrals 212\u003c\/p\u003e \u003cp\u003eFocusing on Your Sales Message — Your Cold Call in Print 213\u003c\/p\u003e \u003cp\u003eCommunicating benefits versus features 213\u003c\/p\u003e \u003cp\u003eKnowing the AIDA formula 214\u003c\/p\u003e \u003cp\u003eCommunicating effectively via email 216\u003c\/p\u003e \u003cp\u003eTurning to additional resources for help in writing sales copy 218\u003c\/p\u003e \u003cp\u003eCold Calling with a Video: Use YouTube to Your Advantage 219\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15: Utilizing Search Engine Strategies to Market Your Business 223\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGrasping How Search Engines Work and Where You Can Search 223\u003c\/p\u003e \u003cp\u003eGetting the Lowdown on Search Engine Optimization (SEO) 225\u003c\/p\u003e \u003cp\u003eBefore you start your own SEO research 227\u003c\/p\u003e \u003cp\u003eBeginning your research: Google can help 227\u003c\/p\u003e \u003cp\u003eUsing other SEO tools 231\u003c\/p\u003e \u003cp\u003eMaking Yourself Findable 232\u003c\/p\u003e \u003cp\u003eUsing keywords 232\u003c\/p\u003e \u003cp\u003eIncreasing links to your site or blog 233\u003c\/p\u003e \u003cp\u003eGetting your business listed on search engines and directories 234\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16: Using Blogs and Ezines in Your Marketing Plan 237\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChoosing Whether You Want a Blog, Ezine, or Both 237\u003c\/p\u003e \u003cp\u003eUsing Your Blog to Make Money 238\u003c\/p\u003e \u003cp\u003eMaking money directly 239\u003c\/p\u003e \u003cp\u003eMaking money indirectly 239\u003c\/p\u003e \u003cp\u003eDoing both 240\u003c\/p\u003e \u003cp\u003ePromoting Your Blog 240\u003c\/p\u003e \u003cp\u003eGetting listed in search engines and blog databases 241\u003c\/p\u003e \u003cp\u003eDoing a micro-tasking blast 241\u003c\/p\u003e \u003cp\u003eUsing multiple blogs 242\u003c\/p\u003e \u003cp\u003eGuest blogging 242\u003c\/p\u003e \u003cp\u003eDoing some video blogging 243\u003c\/p\u003e \u003cp\u003eDoing an Ezine 244\u003c\/p\u003e \u003cp\u003eKnowing what to write about in your ezine 245\u003c\/p\u003e \u003cp\u003eBuilding a list 246\u003c\/p\u003e \u003cp\u003eUsing bulk email service providers 252\u003c\/p\u003e \u003cp\u003eAdvertising with your ezine 253\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17: Marketing through Social Media 255\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSucceeding on Social Media: Follow Some Golden Rules 257\u003c\/p\u003e \u003cp\u003eMaximizing Your Time on Facebook 258\u003c\/p\u003e \u003cp\u003eGetting started on Facebook 258\u003c\/p\u003e \u003cp\u003eUsing Facebook to build your business 259\u003c\/p\u003e \u003cp\u003eCreating a Facebook fan page 260\u003c\/p\u003e \u003cp\u003eUsing Facebook advertising 260\u003c\/p\u003e \u003cp\u003eRelying on other Facebook marketing resources 261\u003c\/p\u003e \u003cp\u003eFocusing Your Attention on LinkedIn 261\u003c\/p\u003e \u003cp\u003eSetting up your profile 261\u003c\/p\u003e \u003cp\u003eMaking connections 262\u003c\/p\u003e \u003cp\u003eJoining LinkedIn groups 262\u003c\/p\u003e \u003cp\u003eMarketing with Twitter 263\u003c\/p\u003e \u003cp\u003eImplementing strategies 263\u003c\/p\u003e \u003cp\u003eRelying on other Twitter resources 264\u003c\/p\u003e \u003cp\u003eConsidering Other Social Media Sites 265\u003c\/p\u003e \u003cp\u003eSquidoo 265\u003c\/p\u003e \u003cp\u003ePinterest 265\u003c\/p\u003e \u003cp\u003eUsing other sites 266\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18: Implementing Other Marketing Strategies 267\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWriting Articles to Market Your Business 267\u003c\/p\u003e \u003cp\u003eGrasping how article writing works 268\u003c\/p\u003e \u003cp\u003eKnowing where to send your article 268\u003c\/p\u003e \u003cp\u003ePointing to profits 270\u003c\/p\u003e \u003cp\u003eUsing Publicity and Press Releases 271\u003c\/p\u003e \u003cp\u003eKnowing what newsworthy means 271\u003c\/p\u003e \u003cp\u003eDrafting a press release 274\u003c\/p\u003e \u003cp\u003eKnowing where to send your press release 276\u003c\/p\u003e \u003cp\u003eDoing a radio or TV interview 277\u003c\/p\u003e \u003cp\u003eFocusing on Forum Marketing 279\u003c\/p\u003e \u003cp\u003eEyeing the benefits of a forum 280\u003c\/p\u003e \u003cp\u003eUsing forum etiquette 281\u003c\/p\u003e \u003cp\u003eSelling on forums: The how-to 282\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Considering Taxes and Legal Issues 285\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19: Outsourcing: Getting Others to Help You 287\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefining Outsourcing and How You Can Use It in Your Business 288\u003c\/p\u003e \u003cp\u003eIdentifying the Pros and Cons of Hiring an Outsourced Worker 289\u003c\/p\u003e \u003cp\u003eSeeing the upsides of using outsourced workers 289\u003c\/p\u003e \u003cp\u003eNaming the downside of using outsourced workers 290\u003c\/p\u003e \u003cp\u003eHiring an Outsourced Worker: The How-To 292\u003c\/p\u003e \u003cp\u003eEstablish clear goals, milestones, and requirements 292\u003c\/p\u003e \u003cp\u003eFocus on qualified workers versus cheap workers 293\u003c\/p\u003e \u003cp\u003eReview portfolios and samples 293\u003c\/p\u003e \u003cp\u003eHave an agreed payment plan before you hire 294\u003c\/p\u003e \u003cp\u003eUse an agency 294\u003c\/p\u003e \u003cp\u003eConsider other potential issues 294\u003c\/p\u003e \u003cp\u003eFinding Outsourced Workers 295\u003c\/p\u003e \u003cp\u003eUsing general outsourcing websites 295\u003c\/p\u003e \u003cp\u003eTrying virtual assistant resources 297\u003c\/p\u003e \u003cp\u003eTapping into micro-task sites 298\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20: From Micro to Macro: Growing and Selling Your Business 301\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHiring Permanent Employees 301\u003c\/p\u003e \u003cp\u003eIdentifying payroll taxes 302\u003c\/p\u003e \u003cp\u003eRecognizing other employee-related costs 302\u003c\/p\u003e \u003cp\u003eGetting Your Hands on Money to Finance Your Business 303\u003c\/p\u003e \u003cp\u003eEyeing the debt financing route 304\u003c\/p\u003e \u003cp\u003eTrying equity financing 305\u003c\/p\u003e \u003cp\u003eConsidering joint ventures 305\u003c\/p\u003e \u003cp\u003eGoing public 306\u003c\/p\u003e \u003cp\u003eLooking At Franchising and Dealerships 307\u003c\/p\u003e \u003cp\u003eFranchising 308\u003c\/p\u003e \u003cp\u003eIndependent dealership and service marks 308\u003c\/p\u003e \u003cp\u003eSelling Your Business 309\u003c\/p\u003e \u003cp\u003eFiguring out what makes a business sell 309\u003c\/p\u003e \u003cp\u003eSticking to the steps to sell your biz 310\u003c\/p\u003e \u003cp\u003eLooking for additional help for selling your business 312\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21: Uncle Sam Comes Calling: Tax Issues for the Micro-Entrepreneur 315\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding Net Loss and Profit 316\u003c\/p\u003e \u003cp\u003eKeeping Good Records 316\u003c\/p\u003e \u003cp\u003eBeing Aware of Certain Tax Obligations 318\u003c\/p\u003e \u003cp\u003eDishing out federal income taxes 318\u003c\/p\u003e \u003cp\u003eHanding over state and local taxes 319\u003c\/p\u003e \u003cp\u003eSubmitting sales tax on products sold 319\u003c\/p\u003e \u003cp\u003eIdentifying General Tax Benefits for Micro-Entrepreneurs 320\u003c\/p\u003e \u003cp\u003eRecognizing the most common tax-deductible business expenses 321\u003c\/p\u003e \u003cp\u003eDeducting home-office expenses 322\u003c\/p\u003e \u003cp\u003eFocusing on depreciation of assets 324\u003c\/p\u003e \u003cp\u003eDealing with inventory and goods for resale 325\u003c\/p\u003e \u003cp\u003eEating and entertaining on the job 325\u003c\/p\u003e \u003cp\u003ePutting money into a pension plan 327\u003c\/p\u003e \u003cp\u003eSetting Up Your Business 327\u003c\/p\u003e \u003cp\u003eThe simplest business structure you! 327\u003c\/p\u003e \u003cp\u003eThe second-simplest business structure: Sole proprietorship (the DBA) 328\u003c\/p\u003e \u003cp\u003eLLCs, corporations, and partnerships 329\u003c\/p\u003e \u003cp\u003eReporting Your Business Activities 330\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: The Part of Tens 333\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 22: Ten Beginning Micro-Entrepreneur Pitfalls (and How to Avoid ’em) 335\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFailing to Understand Yourself 335\u003c\/p\u003e \u003cp\u003eListening to the Marketplace 336\u003c\/p\u003e \u003cp\u003eChecking What Others Do 336\u003c\/p\u003e \u003cp\u003eActing without Planning 336\u003c\/p\u003e \u003cp\u003eGetting Educated 337\u003c\/p\u003e \u003cp\u003eSpending Too Much Money 338\u003c\/p\u003e \u003cp\u003eSticking to One Specialty 338\u003c\/p\u003e \u003cp\u003eFailing to Rinse and Repeat 339\u003c\/p\u003e \u003cp\u003ePaying Attention to What Your Customers Tell You 339\u003c\/p\u003e \u003cp\u003eAnticipating Legal Issues 340\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 23: Ten (Plus One) Ways to Make Money Quickly 341\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eeBay 342\u003c\/p\u003e \u003cp\u003eElance 342\u003c\/p\u003e \u003cp\u003eClickbank 342\u003c\/p\u003e \u003cp\u003eFiverr 343\u003c\/p\u003e \u003cp\u003eEtsy 344\u003c\/p\u003e \u003cp\u003eAbout.com 344\u003c\/p\u003e \u003cp\u003eAmazon 344\u003c\/p\u003e \u003cp\u003eGazelle 345\u003c\/p\u003e \u003cp\u003eItems Wanted Classifieds 345\u003c\/p\u003e \u003cp\u003eCash in on the Real You 346\u003c\/p\u003e \u003cp\u003eGigwalk 346\u003c\/p\u003e \u003cp\u003eIndex 347\u003c\/p\u003e   \u003cp\u003e\u003cb\u003ePaul Mladjenovic\u003c\/b\u003e is a certified financial planner, micro-entrepreneur, and home business educator with more than 25 years' experience writing and teaching about financial and business start-up topics. He owns RavingCapitalist.com and is also the author of \u003ci\u003eStock Investing For Dummies\u003c\/i\u003e.     \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to:\u003c\/i\u003e\u003c\/b\u003e  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\u003cb\u003eNavigate the technological landscape and earn a profit\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eMake the best use of micro-entrepreneurial platforms\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eSell your products and services online or offline\u003c\/b\u003e\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eTake control of your career and income and be your own boss\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eIf you've had dreams of starting your own full-time or part-time, home-based business, perhaps because you're unemployed, dissatisfied with your current career, or you just need some supplemental income, micro-entrepreneurship is your best bet. This hands-on, friendly guide arms you with ideas, strategies, and lots of resources to help you kick-start your venture!  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cb\u003eMicro-Entrepreneurship 101 —\u003c\/b\u003e find out the best path toward being a micro-entrepreneur and what type of business mirrors your interests and abilities\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eThe nuts 'n' bolts —\u003c\/b\u003e get the skinny on the inner workings of micro-entrepreneurship, from creating products and services to auctions, writing, self-publishing, affiliate marketing, and advertising\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eReach the masses —\u003c\/b\u003e discover how to find your best customers and the various ways to market, from publicity and guest blogging to ezine and blog marketing\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eThe fruits of your labor —\u003c\/b\u003e get help managing all aspects of your business, from administrative tasks to more detailed technological tasks, like outsourcing\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\u003cb\u003eWhy a web presence is important\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eHow to set up a website or blog\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eA ton of sites and resources to help you\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eWays to tap into your passion and find your niche\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eTips for marketing and selling your micro business\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eThe scoop on market research\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eGuidance on tax implications and benefits\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eCommon pitfalls to avoid\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eTen ways to make money immediately\u003c\/b\u003e\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989617819877,"sku":"NP9781118521687","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118521687.jpg?v=1761784829","url":"https:\/\/k12savings.com\/es\/products\/micro-entrepreneurship-for-dummies-isbn-9781118521687","provider":"K12savings","version":"1.0","type":"link"}