{"product_id":"message-not-received-isbn-9781119017035","title":"Message Not Received","description":"\u003cb\u003eGet your message across the right way with clear communication\u003c\/b\u003e \u003cp\u003e\u003ci\u003eMessage Not Received\u003c\/i\u003e provides the tools and techniques that make an effective writer and public speaker. Particularly on topics related to data and technology, effective communication can present a challenge in business settings. This book shows readers how those challenges can be overcome, and how to keep the message from getting lost in the face of mismatched levels of knowledge, various delivery media, and the library of jargon that too often serves as a substitute for real, meaningful language. Coverage includes idea crystallization, the rapidly changing business environment, Kurzweil's law of accelerating change, and our increasing inability to understand what we are saying to each other. Rich with visuals including diagrams, slides, graphs, charts, and infographics, this guide provides accessible information and actionable guidance toward more effectively conveying the message. \u003c\/p\u003e\u003cp\u003eToday, few professionals can ignore the tsunami of technology that permeates their lives, advancing far more rapidly that most of us can handle. As a result, too many people think that successful speaking means using buzzwords, jargon, and invented words that sound professional, but don't actually communicate meaning. This book provides a path through the noise, helping readers get their message across succinctly, efficiently, and effectively. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eAdapt your approach for more effective communication\u003c\/li\u003e \u003cli\u003eLearn the critical skill of crystallizing ideas\u003c\/li\u003e \u003cli\u003eTailor your style to the method of delivery\u003c\/li\u003e \u003cli\u003eEnsure that your message is heard, understood, and internalized\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIt doesn't matter whether you're pitching to a venture capitalist, explaining daily challenges to a non-tech manager, or speaking to hundreds of people – jargon-filled word salad uses a lot of words to say very little. Better communication requires a different approach, and \u003ci\u003eMessage Not Received\u003c\/i\u003e gives you a roadmap to more effective speaking and writing for any audience or medium. \u003c\/p\u003e\u003cp\u003eList of Figures and Tables xv\u003c\/p\u003e \u003cp\u003ePreface xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Worlds Are Colliding\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction: The Intersection of Business, Language, Communication, and Technology 3\u003c\/p\u003e \u003cp\u003eSubject: The Other Scourge of Business Communication 5\u003c\/p\u003e \u003cp\u003eTechnology and the Cardinal Importance of Business Communication 5\u003c\/p\u003e \u003cp\u003eWhat’s the Big Whoop? 6\u003c\/p\u003e \u003cp\u003eFrom Pencils to WhatsApp: A Little History Lesson 7\u003c\/p\u003e \u003cp\u003eBook Overview and Outline 8\u003c\/p\u003e \u003cp\u003eMy Communication Bona Fides 17\u003c\/p\u003e \u003cp\u003eNext 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Technology Is Eating the World: The Dizzying Nature of Today’s Existence 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhoops 22\u003c\/p\u003e \u003cp\u003eAccelerating Technological Change 25\u003c\/p\u003e \u003cp\u003eThe Rise of the Machines 28\u003c\/p\u003e \u003cp\u003eTrailing the Goldfish: Our Declining Attention Spans 30\u003c\/p\u003e \u003cp\u003eA Communications Revolution 31\u003c\/p\u003e \u003cp\u003eThe Age of the Entrepreneur 32\u003c\/p\u003e \u003cp\u003eDisruption Is Cool 34\u003c\/p\u003e \u003cp\u003eSEO, and the Really Long Tail 35\u003c\/p\u003e \u003cp\u003eThe Sliding Scale of Search 37\u003c\/p\u003e \u003cp\u003eGoogle and the Never-Ending Jargon Train 40\u003c\/p\u003e \u003cp\u003eMarketing Madness 41\u003c\/p\u003e \u003cp\u003eMobile Mania 44\u003c\/p\u003e \u003cp\u003eBYOD 44\u003c\/p\u003e \u003cp\u003eThe Rise of the Tech Celebrity 45\u003c\/p\u003e \u003cp\u003eA New Body Politic 46\u003c\/p\u003e \u003cp\u003eOther Trends 47\u003c\/p\u003e \u003cp\u003eNext 48\u003c\/p\u003e \u003cp\u003eNotes 48\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 The Increasingly Overwhelmed Employee: Is This Becoming the New Normal? 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMad Men No More 52\u003c\/p\u003e \u003cp\u003eAbundant Leisure: Keynes Was Wrong 56\u003c\/p\u003e \u003cp\u003eDrowning in Data 57\u003c\/p\u003e \u003cp\u003eDemonizing the Tech Companies 59\u003c\/p\u003e \u003cp\u003eThe Limits of Technology’s Tentacles 60\u003c\/p\u003e \u003cp\u003eA Different Kind of Workplace 61\u003c\/p\u003e \u003cp\u003eIs Being Overwhelmed Even a Choice Anymore? 64\u003c\/p\u003e \u003cp\u003eNext 69\u003c\/p\u003e \u003cp\u003eNotes 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Didn’t You Get That Memo?: Why We Don’t Communicate Good at Work\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 What We Say: Examining Words at Work 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eJargon: The Cause of So Much Noise 75\u003c\/p\u003e \u003cp\u003eBeyond Jargon: Other Communication and Language Atrocities 90\u003c\/p\u003e \u003cp\u003eNext 93\u003c\/p\u003e \u003cp\u003eNotes 93\u003c\/p\u003e \u003cp\u003eAppendix to Chapter 3 95\u003c\/p\u003e \u003cp\u003eNote 98\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Message Received\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 How We Say It: E-Mail Is Dead. Long Live E-Mail! 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Communications Dynasty: Explaining E-Mail’s Impressive Reign 102\u003c\/p\u003e \u003cp\u003eE-Mail Nation 112\u003c\/p\u003e \u003cp\u003eHow We’re Working Isn’t Working 114\u003c\/p\u003e \u003cp\u003eNext 125\u003c\/p\u003e \u003cp\u003eNotes 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Why Bad Communication Is Bad Business: The Unintended Consequences of Mixed and Missed Messages 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOne Size Does Not Misfit All 129\u003c\/p\u003e \u003cp\u003eMessage Not Received 130\u003c\/p\u003e \u003cp\u003eDecreased Clarity, Credibility, and Trust 131\u003c\/p\u003e \u003cp\u003eLost Sales 131\u003c\/p\u003e \u003cp\u003eSevered Relationships and Burnt Bridges 132\u003c\/p\u003e \u003cp\u003ePoor Execution and Strategic Blunders 135\u003c\/p\u003e \u003cp\u003eLower Productivity 137\u003c\/p\u003e \u003cp\u003eInefficiency, Waste, and Severed Relationships 138\u003c\/p\u003e \u003cp\u003eIncreased Risk of Project Failure 139\u003c\/p\u003e \u003cp\u003eOther Long-Term Employee Issues 141\u003c\/p\u003e \u003cp\u003eNet Effect: A Vicious Cycle 142\u003c\/p\u003e \u003cp\u003eNext 142\u003c\/p\u003e \u003cp\u003eNotes 142\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Don’t Call It a Paradigm: Guidelines for Effective Business Communication 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLanguage 147\u003c\/p\u003e \u003cp\u003eE-Mail 148\u003c\/p\u003e \u003cp\u003eSelecting a Communications Medium 150\u003c\/p\u003e \u003cp\u003eHandling the Fallout 150\u003c\/p\u003e \u003cp\u003eNext 151\u003c\/p\u003e \u003cp\u003eNotes 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Words and Context: Building a Solid Communication Foundation 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Trip Down Memory Lane 154\u003c\/p\u003e \u003cp\u003eThe World of Words 155\u003c\/p\u003e \u003cp\u003eCommunication Context, Awareness, and Technique 165\u003c\/p\u003e \u003cp\u003eNext 174\u003c\/p\u003e \u003cp\u003eNotes 175\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Life Beyond E-Mail: How Progressive Organizations Are Using New Tools to Enable More Effective Collaboration and Communication 177\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommunication and Collaboration Circa 2004 178\u003c\/p\u003e \u003cp\u003eThe Benefits of Old Tools 181\u003c\/p\u003e \u003cp\u003eE-Mail Detox 182\u003c\/p\u003e \u003cp\u003eIf Not E-Mail, Then What? 184\u003c\/p\u003e \u003cp\u003eTrue Communication and Collaboration in Action 187\u003c\/p\u003e \u003cp\u003eSlaying the E-Mail Dragon: Klick Health 187\u003c\/p\u003e \u003cp\u003eKeep Calm and Jive On 198\u003c\/p\u003e \u003cp\u003eThe Internal Social Network 204\u003c\/p\u003e \u003cp\u003eNew Tools: No Guarantees 210\u003c\/p\u003e \u003cp\u003eNext 211\u003c\/p\u003e \u003cp\u003eNotes 212\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV What Now? Coda: Was This Message Received? 215\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAcknowledgments 219\u003c\/p\u003e \u003cp\u003eThank You 221\u003c\/p\u003e \u003cp\u003eSelected Bibliography 223\u003c\/p\u003e \u003cp\u003eAbout the Author 227\u003c\/p\u003e \u003cp\u003eIndex 229\u003c\/p\u003e \t \u003cp\u003e\u003cb\u003ePHIL SIMON\u003c\/b\u003e is a frequent keynote speaker and recognized technology authority. He is the award-winning author of six previous management books, including the award-winning \u003ci\u003eThe Age of the Platform\u003c\/i\u003e. While not speaking and writing, he advises organizations on matters related to communication strategy, data, and technology. His contributions have been featured in the \u003ci\u003eHarvard Business Review\u003c\/i\u003e, CNN, \u003ci\u003eWired\u003c\/i\u003e, the \u003ci\u003eNew York Times\u003c\/i\u003e, NBC, CNBC, \u003ci\u003eInc.\u003c\/i\u003e magazine, \u003ci\u003eBusinessWeek\u003c\/i\u003e, \u003ci\u003eThe Huffington Post, Forbes, Fast Company\u003c\/i\u003e, and many other media outlets. He holds degrees from Carnegie Mellon and Cornell University.   \u003c\/p\u003e\u003cp\u003eGeorge Bernard Shaw once famously said, \"The single biggest problem in communication is the illusion that it has taken place.\"  \u003c\/p\u003e\u003cp\u003eAlthough he died in 1950, Shaw's words live on, especially in the business world. Far too many executives, salespeople, consultants, and even rank#45;and-file employees suck at communicating. Some think that they're speaking and writing effectively when they drop ostensibly sophisticated terms like \u003ci\u003eparadigm shift, synergy, net-net, form factor,\u003c\/i\u003e and \u003ci\u003eoptics\u003c\/i\u003e. Others think that they're being clever.  \u003c\/p\u003e\u003cp\u003eNo doubt that you know the type. (Maybe you're even one of them and don't realize it.) These are the folks who regularly rely upon obscure acronyms, technobabble, jargon, and buzzwords when plain English would suffice just fine. They constantly invent new tech-laden words, bastardize others, and turn nouns into verbs. They ignore their audiences, oblivious to the context of their words. In other words, they talk without speaking.   \u003c\/p\u003e\u003cp\u003eIf bad business communication is a disease, then the prevalence of hackneyed and utterly meaningless terms is just one of its major symptoms. Aside from using confusing language, many corporate folks depend almost exclusively on a single communications vehicle: e-mail. In the process, they actively resist new, powerful, and truly collaborative tools specifically designed to make people work and communicate better.  \u003c\/p\u003e\u003cp\u003eWhat's the net effect of this near-pervasive failure to effectively communicate while at work? The precise monetary figure is impossible to accurately quantify. At the same time, though, it cannot be overstated. At a minimum, communication breakdowns are directly responsible for myriad inefficiencies, duplicate efforts, ineffectual campaigns, project failures, largely avoidable gaffes, internal political squabbles, and forgone business opportunities.  \u003c\/p\u003e\u003cp\u003eIf that seems a bit lofty and abstract, think about how many misunderstandings could have been averted at your organization if two colleagues had simply engaged in a five-minute in-person conversation, or videoconference over Skype. Ask yourself how many technical problems could have been solved with a quick phone call and a simple screen-sharing session.  \u003c\/p\u003e\u003cp\u003eFortunately, business communication need not suffer from antiquated tools and a commensurate mind-set. In \u003ci\u003eMessage Not Received\u003c\/i\u003e, award-winning author Phil Simon demonstrates how intelligent professionals and organizations are embracing simpler language and new technologies to communicate in a much more straightforward and effective manner. No theoretical text, Simon takes us on a journey, stopping at progressive companies like Klick Health, Sidecar, and PR 20\/20 along the way.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMessage Not Received\u003c\/i\u003e examines how we communicate, use, and often \u003ci\u003emisuse\u003c\/i\u003e language and technology at work. It's high time to re-examine not only what we say while we're on the clock, but how we say it.     \u003c\/p\u003e\u003cp\u003eGeorge Bernard Shaw once famously said, \"The single biggest problem in communication is the illusion that it has taken place.\" \u003c\/p\u003e\u003cp\u003eAlthough he died in 1950, Shaw's words live on, especially in the business world. Far too many executives, salespeople, consultants, and even rank-and-file employees suck at communicating. Some think that they're speaking and writing effectively when they drop ostensibly sophisticated terms like \u003ci\u003eparadigm shift, synergy, net-net, form factor\u003c\/i\u003e, and \u003ci\u003eoptics\u003c\/i\u003e. Others think that they're being clever. \u003c\/p\u003e\u003cp\u003eNo doubt that you know the type. (Maybe you're even one of them and don't realize it.) These are the folks who regularly rely upon obscure acronyms, technobabble, jargon, and buzzwords when plain English would suffice just fine. They constantly invent new tech-laden words, bastardize others, and turn nouns into verbs. They ignore their audiences, oblivious to the context of their words. In other words, they talk without speaking. \u003c\/p\u003e\u003cp\u003eIf bad business communication is a disease, then the prevalence of hackneyed and utterly meaningless terms is just one of its major symptoms. Aside from using confusing language, many corporate folks depend almost exclusively on a single communications vehicle: e-mail. In the process, they actively resist new, powerful, and truly collaborative tools specifically designed to make people work and communicate better. \u003c\/p\u003e\u003cp\u003eWhat's the net effect of this near-pervasive failure to effectively communicate while at work? The precise monetary figure is impossible to accurately quantify. At the same time, though, it cannot be overstated. At a minimum, communication breakdowns are directly responsible for myriad inefficiencies, duplicate efforts, ineffectual campaigns, project failures, largely avoidable gaffes, internal political squabbles, and forgone business opportunities. \u003c\/p\u003e\u003cp\u003eIf that seems a bit lofty and abstract, think about how many misunderstandings could have been averted at your organization if two colleagues had simply engaged in a five-minute in-person conversation, or videoconference over Skype. Ask yourself how many technical problems could have been solved with a quick phone call and a simple screen-sharing session. \u003c\/p\u003e\u003cp\u003eFortunately, business communication need not suffer from antiquated tools and a commensurate mind-set. In \u003ci\u003eMessage Not Received\u003c\/i\u003e, award-winning author Phil Simon demonstrates how intelligent professionals and organizations are embracing simpler language and new technologies to communicate in a much more straightforward and effective manner. No theoretical text, Simon takes us on a journey, stopping at progressive companies like Klick Health, Sidecar, and PR 20\/20 along the way. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMessage Not Received\u003c\/i\u003e examines how we communicate, use, and often misuse language and technology at work. It's high time to re-examine not only what we say while we're on the clock, but how we say it.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989609890021,"sku":"NP9781119017035","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119017035.jpg?v=1761784798","url":"https:\/\/k12savings.com\/es\/products\/message-not-received-isbn-9781119017035","provider":"K12savings","version":"1.0","type":"link"}