{"product_id":"menu-design-isbn-9780471289838","title":"Menu Design","description":"Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The \u003ci\u003eFourth Edition\u003c\/i\u003e addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.  Producing a Menu.\u003cbr\u003e \u003cbr\u003e Type and Paper for a Better Menu.\u003cbr\u003e \u003cbr\u003e Menu Copy.\u003cbr\u003e \u003cbr\u003e The Menu Cover.\u003cbr\u003e \u003cbr\u003e Menu Strategy.\u003cbr\u003e \u003cbr\u003e Menu Demographics.\u003cbr\u003e \u003cbr\u003e Menu Economics.\u003cbr\u003e \u003cbr\u003e Appetizers and Desserts.\u003cbr\u003e \u003cbr\u003e Soups, Salads, Sandwiches, and Side Orders.\u003cbr\u003e \u003cbr\u003e Meats and Poultry.\u003cbr\u003e \u003cbr\u003e Seafood.\u003cbr\u003e \u003cbr\u003e The Multiple-Operation Menu.\u003cbr\u003e \u003cbr\u003e Specialty Menus.\u003cbr\u003e \u003cbr\u003e Restaurant Variety Equals Menu Variety.\u003cbr\u003e \u003cbr\u003e The Breakfast Menu.\u003cbr\u003e \u003cbr\u003e The Hospital\/Health Care Menu.\u003cbr\u003e \u003cbr\u003e The Ethnic Menu.\u003cbr\u003e \u003cbr\u003e The Health and Fitness Menu.\u003cbr\u003e \u003cbr\u003e Making the Menu Do More.\u003cbr\u003e \u003cbr\u003e The Drink List.\u003cbr\u003e \u003cbr\u003e The Wine List.\u003cbr\u003e \u003cbr\u003e Creative Menus.\u003cbr\u003e \u003cbr\u003e Two Decades of Menu Change and Continuity.\u003cbr\u003e \u003cbr\u003e The Most Common Menu Mistakes.\u003cbr\u003e \u003cbr\u003e Index.  \u003cp\u003eAlbin G. Seaberg is the author of Menu Design: Merchandising and Marketing, 4th Edition, published by Wiley.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989608448229,"sku":"NP9780471289838","price":131.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471289838.jpg?v=1761784791","url":"https:\/\/k12savings.com\/es\/products\/menu-design-isbn-9780471289838","provider":"K12savings","version":"1.0","type":"link"}