{"product_id":"membership-essentials-isbn-9781118976241","title":"Membership Essentials","description":"\u003cb\u003eThe updated and expanded ASAE guide to membership fundamentals\u003c\/b\u003e \u003cp\u003e\u003ci\u003eMembership Essentials\u003c\/i\u003e is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive exploration of all aspects of membership, from engagement theory, to membership functions, to infrastructure, and much more. This new second edition has been updated with the most current practices, and includes expanded coverage of value proposition, strategic planning, model development, staff leadership, legal considerations, and other important topics that have come to the fore since the book's initial publication. Environmental factors and sustainability, governance, globalization, online communities, and the role of volunteers are discussed in greater depth, alongside foundational concepts that association leaders must understand to fill the role effectively.\u003c\/p\u003e \u003cp\u003eThis book reflects the experience and expertise of thought leaders from a range of associations—small, large, local, regional, national, and global—and represents the ASAE's fundamental body of knowledge on membership topics, and provides an invaluable resource for those preparing for or already in association leadership positions.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eEngage members more fully in the evolving membership environment\u003c\/li\u003e \u003cli\u003eDevelop models and strategies for relationships, engagement, and affiliation\u003c\/li\u003e \u003cli\u003eExplore ways in which the web and social media can benefit your membership\u003c\/li\u003e \u003cli\u003eExamine the implications of globalization and the related relational models\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe ASAE is comprised of over 21,000 association executives and industry partners from more than 10,000 organizations from around the world. The concepts presented in this book have been proven time and time again, and serve as a global template for membership management. Whether you're preparing for the CAE or striving to provide better association leadership, \u003ci\u003eMembership Essentials\u003c\/i\u003e is the resource you need at the ready.\u003c\/p\u003e \u003cp\u003eAcknowledgments vii\u003c\/p\u003e \u003cp\u003eAbout the ASAE-Wiley Series viii\u003c\/p\u003e \u003cp\u003eIntroduction ix\u003cbr\u003e By\u003ci\u003e Greg Fine, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 The Evolving Environment for Membership and Engagement 1\u003cbr\u003e By\u003ci\u003e Kenneth A. Doyle, FASAE, CAE, and Scott D. Oser, MBA\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 2 Strategic Planning as It Relates to Relationship-Building, Engagement, and Affiliation 13\u003cbr\u003e By\u003ci\u003e Kristine Metter, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 3 Defining Value 21\u003cbr\u003e By\u003ci\u003e Jay Karen, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 Governance as It Relates to Membership 33\u003cbr\u003e By\u003ci\u003e Charles W. L. Deale, FASAE, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Membership is a Team Sport: Working with Other Departments 47\u003cbr\u003e By\u003ci\u003e Sara Miller, MBA, PMP, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 Managing a Global Membership 61\u003cbr\u003e By\u003ci\u003e Andrew Calhoun, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 An Overview of Membership Research 75\u003cbr\u003e By\u003ci\u003e Dean A. West, FASAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 8 Mission possible: Using Data to Drive Organizational Excellence: Collecting, Managing, and Using Member and Prospect Data 93\u003cbr\u003e By\u003ci\u003e Wes Trochlil and Sherry Budziak\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 Organizing and Developing the Membership Function to Deliver Value 111\u003cbr\u003e By\u003ci\u003e Sara Miller, MBA, PMP, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 10 Membership Categories and Dues Structures 125\u003cbr\u003e By\u003ci\u003e Sheri Jacobs, FASAE, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 The Role of Volunteers in Membership\/Volunteer Management 139\u003cbr\u003e By\u003ci\u003e Miriam Wolk, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 12 Recruitment and Renewal Strategies 153\u003cbr\u003e By\u003ci\u003e Tony Rossell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 13 Member-Get-a-Member Campaigns 175\u003cbr\u003e By\u003ci\u003e Melanie J. Penoyar, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 14 Digital Engagement: Online Communities, Web Delivery of Benefits, and Social Networking and Media 191\u003cbr\u003e By\u003ci\u003e Benjamin Martin, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 15 Membership Communication 207\u003cbr\u003e By\u003ci\u003e Christy Jones, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 16 Financial Metrics, Management, and Budgeting for Membership 231\u003cbr\u003e By\u003ci\u003e Susanne Connors Bowman, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAmerican Academy of Pediatrics: Rebuilding Our Membership Dashboard 239\u003cbr\u003e By\u003ci\u003e Melissa Walling, IOM, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 17 Legal Considerations 251\u003cbr\u003e By \u003ci\u003eJefferson C. Glassie, Esq., FASAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 18 Innovations and Potential Directions for Membership-Based Organizations 263\u003cbr\u003e By \u003ci\u003eLowell M. Aplebaum, CAE, Greg Melia, CAE, and Melody A. Jordan-Carr, MS\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAbout the Executive Editor 279\u003c\/p\u003e \u003cp\u003eIndex 281\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eSHERI JACOBS, FASAE, CAE,\u003c\/b\u003e is President and CEO at Avenue M Group, a full-service association and marketing agency with in-depth expertise in member behavior, engagement, and retention. She is the author of \u003ci\u003eThe Art of Membership\u003c\/i\u003e from ASAE\/Wiley.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE ASAE'S LANDMARK GUIDE TO MEMBERSHIP FUNDAMENTALS\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eMembership remains a core pillar of many, if not most, associations today. It is a fundamental area central to the role of membership directors and association leaders and one of the nine areas to master when preparing for the Certified Association Executive (CAE). The \u003ci\u003eSecond Edition\u003c\/i\u003e of \u003ci\u003eMembership Essentials\u003c\/i\u003e is the American Society of Association Executives' practical and comprehensive guide to membership development, recruitment, and retention.  \u003c\/p\u003e\u003cp\u003eStep by step, \u003ci\u003eMembership Essentials\u003c\/i\u003e reviews all aspects of membership such as engagement theory, membership functions, infrastructure, global membership, delivering value, the role of volunteers, and much more. The text draws on the experience and expertise of a wide-range of consultants to the association community and thought leaders from associations (small, large, local, regional, national, and global) and represents the ASAE's essential body of knowledge on membership topics.  \u003c\/p\u003e\u003cp\u003eRevised to include the most current and effective practices in the field today, the second edition contains expanded coverage of value proposition, strategic planning, model development, staff leadership, and legal considerations. Reflecting changes in technology and globalization, the text also offers updated information on environmental factors and sustainability, governance, online communities, and the role of volunteers.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMembership Essentials\u003c\/i\u003e covers the basic concepts, strategies, and techniques that association leaders must grasp in order to fulfill their duties effectively and offers a guide to membership fundamentals when prepping for the CAE.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989605531877,"sku":"NP9781118976241","price":68.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118976241.jpg?v=1761784780","url":"https:\/\/k12savings.com\/es\/products\/membership-essentials-isbn-9781118976241","provider":"K12savings","version":"1.0","type":"link"}