{"product_id":"media-studies-isbn-9780631200277","title":"Media Studies","description":"This textbook provides students with a comprehensive and accessible introduction to the field of media studies. Written by two highly experienced lecturers, the volume covers media texts, media institutions and audiences and the media \u003cp\u003eIntroduction IX\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Texts\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 How the Media Communicate 3\u003c\/p\u003e \u003cp\u003eMedia forms and conventions 4\u003c\/p\u003e \u003cp\u003eDifferent mediums, different conventions: The X-Files 5\u003c\/p\u003e \u003cp\u003eSuggestions for further work 11\u003c\/p\u003e \u003cp\u003e2 Reading Media Images 13\u003c\/p\u003e \u003cp\u003eMise-en-scène analysis13\u003c\/p\u003e \u003cp\u003eSemiotic analysis 19\u003c\/p\u003e \u003cp\u003eThe problems with textual analysis 27\u003c\/p\u003e \u003cp\u003eSuggestions for further work 28\u003c\/p\u003e \u003cp\u003e3 Ideology 29\u003c\/p\u003e \u003cp\u003eWhat is ideology? 29\u003c\/p\u003e \u003cp\u003eAlthusser 31\u003c\/p\u003e \u003cp\u003eHegemony 33\u003c\/p\u003e \u003cp\u003eSuggestions for further work 38\u003c\/p\u003e \u003cp\u003e4 Representation 39\u003c\/p\u003e \u003cp\u003eRepresentation: a definition 39\u003c\/p\u003e \u003cp\u003eStereotypes 40\u003c\/p\u003e \u003cp\u003eContent analysis 44\u003c\/p\u003e \u003cp\u003eA hegemonic approach 47\u003c\/p\u003e \u003cp\u003eImages of youth 49\u003c\/p\u003e \u003cp\u003eSuggestions for further work 56\u003c\/p\u003e \u003cp\u003e5 Genre 57\u003c\/p\u003e \u003cp\u003eGenre: a definition 57\u003c\/p\u003e \u003cp\u003eGenre and production 58\u003c\/p\u003e \u003cp\u003eGenre and film 60\u003c\/p\u003e \u003cp\u003eGenre study and film criticism 61\u003c\/p\u003e \u003cp\u003eGenre and television 62\u003c\/p\u003e \u003cp\u003eThe television western 62\u003c\/p\u003e \u003cp\u003eGenre and ideology 63\u003c\/p\u003e \u003cp\u003eSuggestions for further work 65\u003c\/p\u003e \u003cp\u003e6 Narrative 66\u003c\/p\u003e \u003cp\u003eNarrative models: some definitions 67\u003c\/p\u003e \u003cp\u003eConventions of narrative across media forms 68\u003c\/p\u003e \u003cp\u003eWhy is narrative important to the media industry? 69\u003c\/p\u003e \u003cp\u003eStructuralism and narrative theory 71\u003c\/p\u003e \u003cp\u003eThe impact of structuralism on film studies 77\u003c\/p\u003e \u003cp\u003eThe problems with structuralist narrative models 78\u003c\/p\u003e \u003cp\u003eSuggestions for further work 79\u003c\/p\u003e \u003cp\u003e7 Intertextuality 80\u003c\/p\u003e \u003cp\u003eDefinitions 80\u003c\/p\u003e \u003cp\u003ePostmodernism and intertextuality 81\u003c\/p\u003e \u003cp\u003eIntertextuality and advertising 83\u003c\/p\u003e \u003cp\u003eIntertextuality, politics and popular music 84\u003c\/p\u003e \u003cp\u003eIntertextuality and film genre 85\u003c\/p\u003e \u003cp\u003eSuggestions for further work 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Institutions\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8 Approaches to Media Institutions 91\u003c\/p\u003e \u003cp\u003eWhat is a media institution? 91\u003c\/p\u003e \u003cp\u003eCritical approaches to media institutions 94\u003c\/p\u003e \u003cp\u003eMedia institutions in the context of globalization 103\u003c\/p\u003e \u003cp\u003eSuggestions for further work 106\u003c\/p\u003e \u003cp\u003e9 Public Service Broadcasting and the Market 107\u003c\/p\u003e \u003cp\u003eThe development of broadcasting in Britain 107\u003c\/p\u003e \u003cp\u003eInformation as a commodity not a service 119\u003c\/p\u003e \u003cp\u003eDeregulation and consumer choice 120\u003c\/p\u003e \u003cp\u003eThe future: responses to change 121\u003c\/p\u003e \u003cp\u003eSuggestions for further work 122\u003c\/p\u003e \u003cp\u003e10 Media Professionalism and Codes of Practice 123\u003c\/p\u003e \u003cp\u003eThe professional: definitions 123\u003c\/p\u003e \u003cp\u003eOccupational ideologies 125\u003c\/p\u003e \u003cp\u003eProfessional practice and newsroom studies 126\u003c\/p\u003e \u003cp\u003eProfessionalism and political conflict 129\u003c\/p\u003e \u003cp\u003eSuggestions for further work 131\u003c\/p\u003e \u003cp\u003e11 Independent Media 132\u003c\/p\u003e \u003cp\u003eWhat is an independent? 132\u003c\/p\u003e \u003cp\u003eMedia structures 133\u003c\/p\u003e \u003cp\u003eBritish television 135\u003c\/p\u003e \u003cp\u003eCommunity radio 136\u003c\/p\u003e \u003cp\u003eIndependent cinema exhibition 138\u003c\/p\u003e \u003cp\u003eIndependent film distribution in the UK 140\u003cbr\u003e \u003ci\u003eUndercurrents 141\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eSuggestions for further work 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Audiences\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12 Conceptualizing and Measuring Media Audiences 147\u003c\/p\u003e \u003cp\u003eConceiving the audience: television schedules 147\u003c\/p\u003e \u003cp\u003eMeasuring media audiences 151\u003c\/p\u003e \u003cp\u003eSuggestions for further work 155\u003c\/p\u003e \u003cp\u003e13 The Effects of the Media on Audience Groups 156\u003c\/p\u003e \u003cp\u003eWhat are the aims of effects research? 156\u003c\/p\u003e \u003cp\u003eThe historical development of the effects tradition 157\u003c\/p\u003e \u003cp\u003eThe limitations of effects research 160\u003c\/p\u003e \u003cp\u003eAn early challenge to the effects tradition: uses and gratifications 161\u003c\/p\u003e \u003cp\u003eThe dominance of effects research in the 1990s 163\u003c\/p\u003e \u003cp\u003eSuggestions for further work 167\u003c\/p\u003e \u003cp\u003e14 Contexts of Media Consumption 168\u003c\/p\u003e \u003cp\u003eThe developmental context of the cultural studies approach 169\u003c\/p\u003e \u003cp\u003eThe cultural studies challenge to the power of the text 171\u003c\/p\u003e \u003cp\u003eThe cultural studies turn to ‘lived’ contexts of consumption 174\u003c\/p\u003e \u003cp\u003eThe power relations of media reception and technology 178\u003c\/p\u003e \u003cp\u003eCultural studies and consumption 181\u003c\/p\u003e \u003cp\u003eSuggestions for further work 183\u003c\/p\u003e \u003cp\u003e15 Minority Audiences and the Media 184\u003c\/p\u003e \u003cp\u003eWhat do we mean by minority? 184\u003c\/p\u003e \u003cp\u003eBlack women as cultural readers 185\u003c\/p\u003e \u003cp\u003eSexual minorities and the media 187\u003c\/p\u003e \u003cp\u003eStar images and gay men 189\u003c\/p\u003e \u003cp\u003eFans and fan culture 191\u003c\/p\u003e \u003cp\u003eSuggestions for further work 193\u003c\/p\u003e \u003cp\u003e16 New Technologies and Media Audiences 194\u003c\/p\u003e \u003cp\u003eTechnology and society 194\u003c\/p\u003e \u003cp\u003eThe development of colour cinema 196\u003c\/p\u003e \u003cp\u003eMedia technology and the individual 199\u003c\/p\u003e \u003cp\u003eSuggestions for further work 202\u003c\/p\u003e \u003cp\u003e17 Media Consumption and Social Status 203\u003c\/p\u003e \u003cp\u003eTheories of consumption and social distinction 204\u003c\/p\u003e \u003cp\u003eTelevision: a case study of a ‘vulgar’ medium 207\u003c\/p\u003e \u003cp\u003eMedia technologies, taste and social status 209\u003c\/p\u003e \u003cp\u003eSuggestions for further work 214\u003c\/p\u003e \u003cp\u003e18 Public Participation in the 1990s 215\u003c\/p\u003e \u003cp\u003eThe increase in audience participation in the 1990s 215\u003c\/p\u003e \u003cp\u003eThe ideological implications of ‘talk’ for audiences 219\u003c\/p\u003e \u003cp\u003eSuggestions for further work 225\u003c\/p\u003e \u003cp\u003eEpilogue: Research Methods in Media Studies 227\u003c\/p\u003e \u003cp\u003eWhat do we mean by research? 227\u003c\/p\u003e \u003cp\u003eResearching for assignments 228\u003c\/p\u003e \u003cp\u003eEstablishing objectives 228\u003c\/p\u003e \u003cp\u003eSelecting relevant material 231\u003c\/p\u003e \u003cp\u003eUsing libraries 233\u003c\/p\u003e \u003cp\u003eWriting up 235\u003c\/p\u003e \u003cp\u003eConclusion 239\u003c\/p\u003e \u003cp\u003eBibliography 242\u003c\/p\u003e \u003cp\u003eIndex 251\u003c\/p\u003e \"Written in a clear and concise manner this introductory textbook offers a comprehensive overview of the central theoretical, empirical and analytical debates and issues in contemporary media studies. This is a valuable resource for undergraduate students on media studies or media-related courses who are new to the field; and those more familiar with its debates and issues.\" \u003ci\u003eSharon Lockyer, Bookends\u003c\/i\u003e  \u003cb\u003eLisa Taylor\u003c\/b\u003e is Senior Lecturer in Media and Cultural Studies at the University of Wolverhampton. She has extensive experience of teaching media studies on both further and higher education. She is currently undertaking research on the cultural space of gardens. \u003cp\u003e\u003cb\u003eAndy Willis\u003c\/b\u003e is a lecturer in Media and Performance at the University of Salford. He has considerable teaching experience in both further and higher education and has acted as Chief Examiner for the AEB 'A' level media studies. He is currently completing a book on American martial arts cinema and editing a collection of essays on film stars.\u003c\/p\u003e  This textbook provides students with a comprehensive and accessible introduction to the field of media studies. Written by two highly experienced lecturers, the volume covers media texts, media institutions and audiences and the media.  \u003cp\u003eThe authors offer a range of textual tools students might use as approaches to understanding the vast range of media texts. They examine the organizations which produce media texts and introduce readers to the dominant critical frameworks for understanding media industries, examining some of the key institutional debates in media studies. The section on audiences investigates the wide range of diverse perspectives on media audiences and the debates about the media and consumption.\u003c\/p\u003e \u003cp\u003eEach chapter concludes with activities which encourage students to develop and apply critical approaches in contexts which develop their individual learning. The final section offers a set of techniques and case studies on methods of research which is specifically designed for undergraduate students.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989599535333,"sku":"NP9780631200277","price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780631200277.jpg?v=1761784756","url":"https:\/\/k12savings.com\/es\/products\/media-studies-isbn-9780631200277","provider":"K12savings","version":"1.0","type":"link"}