{"product_id":"measuring-the-networked-nonprofit-isbn-9781118137604","title":"Measuring the Networked Nonprofit","description":"\u003cb\u003eThe tools nonprofits need to measure the impact of their social media\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e   \u003cp\u003eHaving a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders.\u003c\/p\u003e   \u003cbr\u003e \u003cul\u003e \u003cli\u003eA hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eWritten by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eFilled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e   \u003cp\u003eThis important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.\u003c\/p\u003e \u003cbr\u003e \u003cp\u003eFigures and Tables xi\u003c\/p\u003e \u003cp\u003eForeword by \u003ci\u003eLaura Arrillaga-Andreessen\u003c\/i\u003e xiii\u003c\/p\u003e \u003cp\u003ePreface: The Queen of Nonprofits Meets the Goddess of Measurement xvii\u003c\/p\u003e \u003cp\u003eAcknowledgments xxiii\u003c\/p\u003e \u003cp\u003eThe Authors xxvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One : \u003c\/b\u003eIntroduction of Concepts 1\u003c\/p\u003e \u003cp\u003eOne The Secret Sauce for Nonprofits: Networked Strategies + Measurement = Amazing Success 3\u003c\/p\u003e \u003cp\u003eTwo The Rise of the Networked Nonprofit: A New Paradigm for Nonprofit Success 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two : \u003c\/b\u003eBasic Measurement Principles, How-Tos, and Best Practices 27\u003c\/p\u003e \u003cp\u003eThree Creating a Data-Informed Culture: How Your Organization Can Embrace the Data and Use What It Can Teach You 29\u003c\/p\u003e \u003cp\u003eFour Measurement is Power: How to Take Control of Your Programs and Progress with the Art and Science of Measurement 41\u003c\/p\u003e \u003cp\u003eFive Don’t Confuse Activity with Results: The Value of Expressing Your Results in Terms of Organizational Goals 59\u003c\/p\u003e \u003cp\u003eSix The Ladder of Engagement: How to Measure Engagement and Use It to Improve Relationships with Your Stakeholders 77\u003c\/p\u003e \u003cp\u003eSeven How to Turn Your Stakeholders into Fundraisers: Social Fundraising and How Measurement Can Make It More Effective 99\u003c\/p\u003e \u003cp\u003eEight Measurement Tools: How to Choose and Use the Right Tool for the Job 119\u003c\/p\u003e \u003cp\u003eNine Measurement and the Aha! Moment: Using Your Data to Tell Stories, Make Decisions, and Change the World 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three : \u003c\/b\u003eAdvanced Measurement Concepts and Practices for Networked Nonprofits 171\u003c\/p\u003e \u003cp\u003eTen Measuring What Really Matters: The Importance and Measurement of Relationships 173\u003c\/p\u003e \u003cp\u003eEleven Understanding, Visualizing, and Improving Networks 187\u003c\/p\u003e \u003cp\u003eTwelve Infl uence Measurement: How to Determine Your Influence and That of Your Organization, Free Agents, and Nonprofit Champions 203\u003c\/p\u003e \u003cp\u003eThirteen How to Be Naked and Measure It: Transparency is a Networked Nonprofit’s Best Friend 221\u003c\/p\u003e \u003cp\u003eFourteen Measuring the Impact of the Crowd 235\u003c\/p\u003e \u003cp\u003eEpilogue: With Measurement and Learning, Networked Nonprofits Can Change the World 245\u003c\/p\u003e \u003cp\u003eAppendix A: Measuring Relationships and Relationship Research 247\u003c\/p\u003e \u003cp\u003eAppendix B: Crawl, Walk, Run, Fly Assessment Tool for Networked Nonprofits 251\u003c\/p\u003e \u003cp\u003eAppendix C: Social Media Measurement Checklist 255\u003c\/p\u003e \u003cp\u003eAppendix D: A Checklist for Monitoring Services 261\u003c\/p\u003e \u003cp\u003eNotes 269\u003c\/p\u003e \u003cp\u003eGlossary 281\u003c\/p\u003e \u003cp\u003eResources for Tools, Tutorials, and Assistance 287\u003c\/p\u003e \u003cp\u003eIndex 289\u003c\/p\u003e  \u003cp\u003eNamed one of the most influential women in technology by \u003ci\u003eFast Company\u003c\/i\u003e and one of \u003ci\u003eBusinessWeek's\u003c\/i\u003e \"Voices of Innovation for Social Media,\" \u003cb\u003eBeth Kanter\u003c\/b\u003e is the author of Beth's Blog: How Nonprofits Can Use Social Media; a visiting scholar, The David and Lucile Packard Foundation; and a speaker and trainer. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eKatie Delahaye Paine\u003c\/b\u003e is the founder of KDPaine \u0026amp; Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMEASURING THE NONPROFIT WORLD\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"A powerful and entertaining book on how to use measurement and social media to kick butt and change the world.\"\u003cbr\u003e —GUY KAWASAKI, author, \u003cb\u003e\u003ci\u003eEnchantment;\u003c\/i\u003e\u003c\/b\u003e former chief evangelist of Apple   \u003c\/p\u003e\u003cp\u003e\"Read \u003ci\u003eMeasuring the Networked Nonprofit\u003c\/i\u003e to help you figure out what kind of results you're getting, and then figure out to get even more effective.\"\u003cbr\u003e \u003cb\u003e—Craig Newmark, founder, craigslist,??craigconnects.org\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eMeasuring the Networked Nonprofit\u003c\/i\u003e??is essential reading for any nonprofit leader trying to figure out what social media can do for her organization—and what pitfalls to avoid. Kanter and Paine demystify social media strategies, tools, and metrics, and make them accessible to techies and technophobes alike.\"\u003cbr\u003e \u003cb\u003e—Kathy Reich, Director of Organizational Effectiveness Grantmaking, The David and Lucile Packard Foundation\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"This book is the cutting edge of evaluating the effectiveness of social media and goes beyond methods to show that measurement is about strategic thinking and evidence-informed action.\"\u003cbr\u003e \u003cb\u003e—Michael Quinn Patton, author, \u003ci\u003eDevelopmental Evaluation: Applying Complexity Concepts to Enhance Innovation and Use\u003c\/i\u003e\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"The authors brilliantly teach nonprofit leaders how to transform their organizations by embracing measurement. The writing style is lively, which makes the book accessible, inviting to read, and fun to implement!\"\u003cbr\u003e \u003cb\u003e—Kim Meredith, executive director, Stanford Center on Philanthropy and Civil Society\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"The authors provide an invaluable guide to philanthropists and their beneficiaries and answer the question: 'How do we measure the effectiveness of our nonprofit's networked social media efforts?' This is a readable, practical book!\"\u003cbr\u003e \u003cb\u003e—Howard Rheingold, author, \u003ci\u003eNet Smart: How to Thrive Online\u003c\/i\u003e\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eMeasuring the Networked Nonprofit\u003c\/i\u003e is a must-read for anyone in the social good sector. The authors are both funny and talented storytellers. Stop reading this stupid blurb and go read the book.\"\u003cbr\u003e \u003cb\u003e—Shel Israel, coauthor, \u003ci\u003eNaked Conversations\u003c\/i\u003e and \u003ci\u003eForbes\u003c\/i\u003e contributor\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"In a new world of social media and big data, the authors cut through the noise to help you design and measure campaigns.\"\u003cbr\u003e \u003cb\u003e—Brian Solis, bestselling author, \u003ci\u003eThe End of Business as Usual\u003c\/i\u003e and \u003ci\u003eEngage!\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989594063077,"sku":"NP9781118137604","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118137604.jpg?v=1761784735","url":"https:\/\/k12savings.com\/es\/products\/measuring-the-networked-nonprofit-isbn-9781118137604","provider":"K12savings","version":"1.0","type":"link"}