{"product_id":"masters-of-management-how-the-business-gurus-and-their-ideas-have-changed-the-worldfor-better-and-for-worse-isbn-9780061771132","title":"Masters of Management: How the Business Gurus and Their Ideas Have Changed the World—for Better and for Worse","description":"“Read it before buying any other business book.”—Rosabeth Moss Kanter \u003cp\u003eIn this newly renamed and completely updated edition ofthe \u003cem\u003eBusinessWeek \u003c\/em\u003ebestseller \u003cem\u003eThe Witch Doctors \u003c\/em\u003ewith a new Forewordfrom John Micklethwait,  Adrian Wooldridgedeftly sifts the real wisdom from the dross about management theory, sortingthe sages from the charlatans and distilling the true means of success from themany ways to fail. A penetrating and engaging history of management theory,often regarded as one of the most vital and accessible business booksavailable, \u003cem\u003eMasters of Management \u003c\/em\u003edelivers, in the words of the \u003cem\u003eNewYork Times Book Review\u003c\/em\u003e, “at last some common sense in the arena dominatedby shark-swimming, chaos-seeking, megatrending,one-minute managing, highly effective people.” This updated classic isessential reading for anyone seeking to forge a path ahead in business and inlife.\u003c\/p\u003e | \u003cp\u003eIn 1996, having completed a two-year research study, longtime \u003cem\u003eEconomist\u003c\/em\u003e journalists and editors John Micklethwait and Adrian Wooldridge published \u003cem\u003eThe Witch Doctors\u003c\/em\u003e, an explosive critique of management theory and its legions of evangelists and followers. The book became a bestseller, widely praised by reviewers and devoured by readers confused by the buzzwords and concepts the management “industry” creates. At the time, ideas about “reengineering,” “the search for excellence,” “quality,” and “chaos” both energized and haunted the world of business, just as “the long tail,” “black swans,” “the tipping point,” “the war for talent,” and “corporate responsibility” do today.\u003c\/p\u003e\u003cp\u003eFor decades, since the rise of MBA programs on campuses across the country, the field of management has operated in a dubious space. Many of its framers clamor for respect within the academy while making millions of dollars pedaling ideas, some brilliant and some nonsensical, in speeches, consulting arrangements, and books.\u003c\/p\u003e\u003cp\u003eAlthough \u003cem\u003eThe Witch Doctors\u003c\/em\u003e was a damning critique (“a scalpel job,” according to the \u003cem\u003eWall Street Journal\u003c\/em\u003e), it also argued that much of management theory is valuable—making companies more effi-cient and productive, improving organizational life for workers, and providing sound ways for companies to innovate while defending more entrenched plans. Building upon all that made the original such a phenomenal success, this fully revised and updated edition, \u003cem\u003eMasters of Management\u003c\/em\u003e, takes into account the rise of the Internet, the growing power of emerging markets, the Great Recession of 2008, and the more recent developments in management theory. The result is an indispensable volume for any manager.\u003c\/p\u003e | \u003cp\u003e“Skillfully written and sprinkled with interesting observations.” - \u003cb\u003e\u003ci\u003eWall Street Journal\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Micklethwait and Wooldridge have done the near impossible: written a book about management—management—that is lively, engrossing, skeptical, fair-minded, and steeped in a rich sense of history.” - \u003cb\u003e\u003ci\u003eJoseph Nocera\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Read it before buying any other business book.” - \u003cb\u003e\u003ci\u003eRosabeth Moss Kanter\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“A gem of debunking.” - \u003cb\u003e\u003ci\u003eThe Times (London)\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“At last some common sense in the arena dominated by shark-swimming, chaos-seeking, megatrending, one-minute managing, highly effective people.” - \u003cb\u003e\u003ci\u003eNew York Times Book Review\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“At last some common sense in the arena dominated by shark-swimming, chaos-seeking, megatrending, one-minute managing, highly effective people.” - \u003cb\u003e\u003ci\u003eChicago Tribune\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Brings clarity, humor, and historical perspective to a field that rewards gibberish, pomposity, and revolutionaries who want to throw away the pase (and the people that go with it).” - \u003cb\u003e\u003ci\u003eWall Street Journal\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Masters of Management is a classic. It’s a must-read for anyone interested in improving management practice.” - \u003cb\u003e\u003ci\u003eVijay Govindarajan, Professor at Tuck School of Business at Dartmouth College, Chief Innovation Consultant for GE\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Adrian Wooldridge has created a tour de force of management theory.  It is an insightful, hard-headed and amusing guide to decades of thinking, prepared to reject the charlatans and the simply boring, instead drawing our attention to those gems that have substance and depth. This is the book  every manager needs, and it should be required reading for every student of business.” - \u003cb\u003e\u003ci\u003eLynda Gratton, Professor at the London Business School and author of The Shift\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Simultaneously smart, insightful, terrifying and humorous… this revised incarnation should overtake its predecessor as the most bracing and relevant discussion of the world created by MBAs.” - \u003cb\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Without some failures, companies can’t ride the crest of the next wave of innovation. If you don’t seize opportunity, someone else will....Wooldridge uses the stories of small and large companies to drive home his “how to make it work” advice.” - \u003cb\u003e\u003ci\u003eBiz Books\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“This excellent book encourages thoughtful analysis of the growing management revolution; the combining of knowledge, learning, and innovation; the real meaning of globalization; and boardroom implications.” - \u003cb\u003e\u003ci\u003eBooklist\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":44887908712677,"sku":"NP9780061771132","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780061771132.jpg?v=1730227712","url":"https:\/\/k12savings.com\/es\/products\/masters-of-management-how-the-business-gurus-and-their-ideas-have-changed-the-worldfor-better-and-for-worse-isbn-9780061771132","provider":"K12savings","version":"1.0","type":"link"}