Mastering Practice Growth

In today’s crowded marketplace, WHAT DOES IT TAKE TO GROW your existing dental practice or group?
In Mastering Practice Growth, author Ian McNickle shares the tips and resources that you need to… • create a culture that supports operational excellence • develop a highly effective marketing program to generate new patient leads and convert those leads into new patients • increase your Google rankings, improve your online reputation, and optimize your social media performance • accurately track results and optimize ROI • scale up to multiple locations or even a DSO