{"product_id":"marketing-tourism-destinations-isbn-9780471540670","title":"Marketing Tourism Destinations","description":"Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and  systems. Framework for Tourism Planning and Marketing.\u003cbr\u003e \u003cbr\u003e Environment and Resource Analysis.\u003cbr\u003e \u003cbr\u003e Regional Goal and Strategy Formulation.\u003cbr\u003e \u003cbr\u003e Target Marketing and Regional Positioning Strategy.\u003cbr\u003e \u003cbr\u003e Regional Marketing Mix Strategy.\u003cbr\u003e \u003cbr\u003e Regional Organization and Management Supporting Systems.\u003cbr\u003e \u003cbr\u003e Summary and Conclusions.\u003cbr\u003e \u003cbr\u003e References.\u003cbr\u003e \u003cbr\u003e Index. Ernie Heath is Director of Tourism Promotion for the South AfricanTourist Board, in Pretoria. Previously, he was Director of theInstitute for Planning Research at the University of PortElizabeth, South Africa.\u003cbr\u003e \u003cbr\u003e Geoffrey Wall is Professor of Geography at the University ofWaterloo, Canada. He has written several books on tourism and isinternationally known as a research scholar.  The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege.  \u003cp\u003eBased on proven marketing principles, Marketing Tourism Destinations defines tourism and its \"product\" and examines the nature of tourist businesses, with an emphasis on planning for tourism development. Comprehensive, readable chapters discuss such topics as:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eRegional goal and strategy formulation\u003c\/li\u003e \u003cli\u003eThe strategic marketing planning framework\u003c\/li\u003e \u003cli\u003eEnvironment and resource analysis\u003c\/li\u003e \u003cli\u003eTarget marketing and regional positioning strategy\u003c\/li\u003e \u003cli\u003eRegional marketing mix strategy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eand more, with cases and examples applicable to different parts of the world.\u003c\/p\u003e \u003cp\u003eFrom its thorough introduction, through each extensively referenced section to the final summary chapter with its valuable recommendations for regional tourism organizations, Marketing Tourism Destinations is an important step forward in the literature of tourism marketing and planning.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989576433893,"sku":"NP9780471540670","price":108.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471540670.jpg?v=1761784666","url":"https:\/\/k12savings.com\/es\/products\/marketing-tourism-destinations-isbn-9780471540670","provider":"K12savings","version":"1.0","type":"link"}