{"product_id":"marketing-kit-for-dummies-isbn-9780470401156","title":"Marketing Kit for Dummies","description":"The forms, letters, and other tools included in \u003ci\u003eMarketing Kit For Dummies\u003c\/i\u003e, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.  \u003cp\u003e\u003cb\u003eNote:\u003c\/b\u003e CD-ROM\/DVD and other supplementary materials are not included as part of eBook file.\u003c\/p\u003e  \u003cb\u003eIntroduction.\u003c\/b\u003e  \u003cp\u003e\u003cb\u003ePart I: Tools for Designing Great Marketing Programs.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Boosting Your Business with Great Marketing.\u003c\/p\u003e \u003cp\u003eChapter 2: Crafting a Breakthrough Marketing Plan.\u003c\/p\u003e \u003cp\u003eChapter 3: Cutting Costs and Boosting Impact.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Advertising Management and Design.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4: Planning and Budgeting Ad Campaigns.\u003c\/p\u003e \u003cp\u003eChapter 5: Shortcuts to Great Ads.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Power Alternatives to Advertising.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: Branding with Business Cards, Letterhead, and More.\u003c\/p\u003e \u003cp\u003eChapter 7: Creating Eye-Catching Brochures, Catalogs, and Spec Sheets.\u003c\/p\u003e \u003cp\u003eChapter 8: Planning Coupons and Other Sales Promotions.\u003c\/p\u003e \u003cp\u003eChapter 9: Spreading the Word with Newsletters.\u003c\/p\u003e \u003cp\u003eChapter 10: Taking Advantage of Publicity.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Honing Your Marketing Skills.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11: The Customer Research Workshop.\u003c\/p\u003e \u003cp\u003eChapter 12: The Creativity Workshop.\u003c\/p\u003e \u003cp\u003eChapter 13: Writing Well for Marketing and Sales.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: Sales and Service Success.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 14: Mastering the Sales Process.\u003c\/p\u003e \u003cp\u003eChapter 15: Closing the Sale.\u003c\/p\u003e \u003cp\u003eChapter 16: The Sales Success Workshop.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI: The Part of Tens.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 17: Ten Great Marketing Strategies.\u003c\/p\u003e \u003cp\u003eChapter 18: Ten Ways to Make Marketing Pay.\u003c\/p\u003e \u003cp\u003eChapter 19: Ten Ways to Market on the Web.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix: About the CD.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex.\u003c\/b\u003e\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eAlexander Hiam\u003c\/b\u003e has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.     \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to:\u003c\/i\u003e\u003c\/b\u003e  \u003c\/p\u003e\u003cul\u003e \u003cli\u003ePlan and implement a successful marketing program from start to finish\u003c\/li\u003e \u003cli\u003eBoost sales, attract new customers, and retain old customers using the latest marketing trends\u003c\/li\u003e \u003cli\u003eCreate winning promotions and campaigns\u003c\/li\u003e \u003cli\u003eImprove your marketing efforts with sample plans, worksheets, and Web templates on CD\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eAttract new customers and boost your sales with a surefire marketing plan\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eWant to launch a powerhouse marketing campaign? This resource-packed tool kit shows you step by step how to implement and execute effective marketing strategies in today's viral world. You'll improve customer communications, create buzz with publicity, set up winning sales promotions, launch successful Web campaigns, generate sales with action ads, and much more.  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cb\u003eCreate a breakthrough marketing plan\u003c\/b\u003e — set your objectives, adjust for the economic cycle, plan your marketing communications, and cut costs while maximizing impact\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eDesign hard-hitting ads for your campaign\u003c\/b\u003e — get insights and how-to tips for creating winning ads that produce leads and sales\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eIncrease your brand identity\u003c\/b\u003e — from business cards to brochures, catalogs to coupons, newsletters to blogs, get your message across\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eHone your marketing skills\u003c\/b\u003e — improve your customer service, market research, creativity, and writing for marketing, sales, and the Web\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eThe value-packed CD includes:\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eMarketing plan, budget, and newsletter templates\u003cbr\u003e Editable marketing audits\u003cbr\u003e Sales Projection and Advertising Objectives worksheets\u003cbr\u003e Mini-library of professional images\u003cbr\u003e Various ad templates\u003cbr\u003e Sample postcard, business card, and logo designs\u003cbr\u003e   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e  \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe Five-Minute Marketing Zone Plan\u003c\/li\u003e \u003cli\u003eLow-cost and no-cost marketing ideas\u003c\/li\u003e \u003cli\u003eAdvertising alternatives, including newsletters and press releases\u003c\/li\u003e \u003cli\u003eInsights on successfully closing the sale\u003c\/li\u003e \u003cli\u003eHow to impress and retain current customers\u003c\/li\u003e \u003cli\u003eWays to create an advertising budget that works for you\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989575778533,"sku":"NP9780470401156","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470401156.jpg?v=1761784663","url":"https:\/\/k12savings.com\/es\/products\/marketing-kit-for-dummies-isbn-9780470401156","provider":"K12savings","version":"1.0","type":"link"}