{"product_id":"marketing-hospitality-isbn-9780471348856","title":"Marketing Hospitality","description":"\u003cp\u003eThe main objective when marketing any product is to make your product attractive to potential customers and\/or a particular market.  In hospitality specifically, marketing refers to the process of how a restaurant, hotel, travel business, or resort can sell itself in a competitive marketplace.   As marketing becomes increasingly important to the success of today's businesses, this book provides future hospitality professionals with an important career-building resource for virtually every area of the field.  \u003cb\u003e\u003ci\u003eMarketing Hospitality\u003c\/i\u003e\u003c\/b\u003e is appropriate for Introductory Hospitality Marketing courses that provide the basic foundations of marketing theory and applications.\u003c\/p\u003e\"Marketing Hospitality\" ist eine Einführung in die Grundlagen des Marketing im Gastgewerbe. Diese 3. Auflage wurde umfassend überarbeitet und aktualisiert, um neuen Themen und Entwicklungen in diesem Bereich Rechnung zu tragen. Die Autoren bieten hier eine ausgewogene Darstellung von Marketingtheorie, Marketingstrategie und ihren Anwendungen in der Praxis. Mit Erläuterungen zu den gängigsten Marketingmethoden der Branche und umfangreichem Beispielmaterial zur praktischen Anwendung. Ein idealer Leitfaden für Theorie und Praxis. Preface.\u003cbr\u003e \u003cbr\u003e Marketing--Everybody's Job.\u003cbr\u003e \u003cbr\u003e Hospitality Services.\u003cbr\u003e \u003cbr\u003e The Macro and Micro Environments of Hospitality Marketing.\u003cbr\u003e \u003cbr\u003e Market Segmentation and Targeting Marketing.\u003cbr\u003e \u003cbr\u003e Marketing Information and Research.\u003cbr\u003e \u003cbr\u003e Marketing Strategy.\u003cbr\u003e \u003cbr\u003e The Marketing Plan.\u003cbr\u003e \u003cbr\u003e The Hospitality Product.\u003cbr\u003e \u003cbr\u003e Place in Hospitality Marketing: Distribution.\u003cbr\u003e \u003cbr\u003e Place in Hospitality Marketing: Location.\u003cbr\u003e \u003cbr\u003e The Price of Hospitality.\u003cbr\u003e \u003cbr\u003e Marketing Communication: Advertising.\u003cbr\u003e \u003cbr\u003e Marketing Communication: Sales Promotion, Public Relations\/Publicity, and Personal Selling.\u003cbr\u003e \u003cbr\u003e Marketing at the Unit Level.\u003cbr\u003e \u003cbr\u003e Index. CATHY H. C. HSU, is Associate Professor in the Department of Hotel, Restaurant, and Institution Management and Dietetics at Kansas State University in Manhattan, Kansas.\u003cbr\u003e TOM POWERS, widely recognized for his pioneering work in hospitality education, is Professor Emeritus at the School of Hotel and Food Administration at the University of Guelph in Ontario, Canada. Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field-with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations.\u003cbr\u003e \u003cbr\u003e Combining marketing theory with a strong practical emphasis on industry applications, Marketing Hospitality, Third Edition offers superior coverage of marketing as an integral part of operations, especially at the unit level. Beginning with an overview of hospitality marketing, products, and services, it guides readers through the basics of marketing research, segmentation, and targeting, as well as branding, distribution, location, pricing, and communication. A powerful feature of the book is its strong coverage of marketing planning and strategy, including clear step-by-step guidance on developing an effective marketing plan.\u003cbr\u003e \u003cbr\u003e Easy to read and use, Marketing Hospitality, Third Edition offers a complete set of valuable pedagogical tools to facilitate learning and further study, from chapter-end summaries, reviews of key words and concepts, and Internet resources to discussion questions and references.\u003cbr\u003e \u003cbr\u003e As marketing becomes increasingly important to the success of today's businesses, Marketing Hospitality, Third Edition gives future hospitality professionals an important career-building resource for virtually every area of the field.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989575254245,"sku":"NP9780471348856","price":68.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471348856.jpg?v=1761784660","url":"https:\/\/k12savings.com\/es\/products\/marketing-hospitality-isbn-9780471348856","provider":"K12savings","version":"1.0","type":"link"}