{"product_id":"managing-the-development-of-new-products-isbn-9780471291831","title":"Managing the Development of New Products","description":"Today's competitive marketplace demands high quality and a fasttrack from drawing board to finished product. This guide shows howcompanies can gain a competitive edge by applying powerful projectmanagement tools to the product development process. The authorsfocus on speed to market, quality management, profitability, andmultifunctional teamwork. They provide tools for handling thetechnical concerns of project development and maintenance, as wellas people-related issues such as team motivation and the demands oftop management. Particular attention is given to saving time andstreamlining performance with the latest project managementsoftware. Chapters on everything from start-up to completion coverhow to:\u003cbr\u003e * Define the new product project aims and goals\u003cbr\u003e * Create a market-based specification for a new or modified productor service\u003cbr\u003e * Plan, develop, and schedule projects\u003cbr\u003e * Break down the work structure for a project\u003cbr\u003e * Manage people for maximum performance\u003cbr\u003e * Monitor projects effectively from start to finish\u003cbr\u003e * Make the right trade-offs when resources are limited\u003cbr\u003e * Minimize risks and set up effective contingency plans\u003cbr\u003e * Determine when changes are needed and adopt them smoothly\u003cbr\u003e A step-by-step plan is provided for all the members of the productdevelopment team, including marketing, engineering, manufacturing,and other personnel. Strategies cover how to organize the productproject team and product support team, complete with tips onassigning tasks, coordinating functions, and subcontracting.Detailed guidelines on how to be a successful project manageraddress control, communication, and conflict resolution. Alsodiscussed is how to monitor project progress, including preparingreports and conducting project reviews. Many practical examplesshow how to apply the book's techniques in real-world situations.Managing the Development of New Products is essential reading fornew product development team members at all levels, includingmarketing, engineering, and manufacturing personnel. Professors andstudents in departments of business management or engineeringmanagement will also find the book valuable. OVERVIEW.\u003cbr\u003e \u003cbr\u003e Quality, Speed, and Multifunctional Teamwork.\u003cbr\u003e \u003cbr\u003e What Is a New Product Project?\u003cbr\u003e \u003cbr\u003e DEFINING THE GOALS OF A NEW PRODUCT PROJECT.\u003cbr\u003e \u003cbr\u003e The Triple Constraint.\u003cbr\u003e \u003cbr\u003e How to Start Successful New Product Projects.\u003cbr\u003e \u003cbr\u003e PLANNING A NEW PRODUCT PROJECT.\u003cbr\u003e \u003cbr\u003e Why and How to Plan a New Product Project.\u003cbr\u003e \u003cbr\u003e The Work Breakdown Structure.\u003cbr\u003e \u003cbr\u003e Scheduling Tools and Time and Cost Estimating.\u003cbr\u003e \u003cbr\u003e The Impact of Limited Resources.\u003cbr\u003e \u003cbr\u003e Risk and Contingency.\u003cbr\u003e \u003cbr\u003e LEADING THE PEOPLE WHO WORK ON A NEW PRODUCT PROJECT.\u003cbr\u003e \u003cbr\u003e How to Organize a New Product Project.\u003cbr\u003e \u003cbr\u003e Organizing the New Product Project Team.\u003cbr\u003e \u003cbr\u003e Organizing the New Product Support Team.\u003cbr\u003e \u003cbr\u003e The Role of the New Product Project Manager.\u003cbr\u003e \u003cbr\u003e Practical Tips for New Product Project Managers.\u003cbr\u003e \u003cbr\u003e MONITORING PROGRESS ON A NEW PRODUCT PROJECT.\u003cbr\u003e \u003cbr\u003e Monitoring Tools.\u003cbr\u003e \u003cbr\u003e New Product Project Reviews.\u003cbr\u003e \u003cbr\u003e Handling Project Changes.\u003cbr\u003e \u003cbr\u003e COMPLETING A NEW PRODUCT PROJECT.\u003cbr\u003e \u003cbr\u003e How to Complete a New Product Project.\u003cbr\u003e \u003cbr\u003e Where Do You Go From Here?\u003cbr\u003e \u003cbr\u003e Appendices.\u003cbr\u003e \u003cbr\u003e Further Reading.\u003cbr\u003e \u003cbr\u003e Index. About the Authors Milton D. Rosenau, Jr., is President of RosenauConsulting Company, a firm that helps Fortune 500 companies andothers bring profitable new product ideas to market. As a corporateofficer, he has been responsible for developing both consumer andbusiness-to-business new products. John J. Moran is President ofJ.J. Moran \u0026amp; Associates, a marketing company that specializesin acquisition and application of market information. He lecturesfrequently and has written several published papers on marketingand business planning topics. Both authors are certified managementconsultants and members of the Product Development \u0026amp; ManagementAssociation.  Today’s competitive marketplace demands high quality and a fast track from drawing board to finished product. This guide shows how companies can gain a competitive edge by applying powerful project management tools to the product development process. The authors focus on speed to market, quality management, profitability, and multifunctional teamwork. They provide tools for handling the technical concerns of project development and maintenance, as well as people-related issues such as team motivation and the demands of top management. Particular attention is given to saving time and streamlining performance with the latest project management software. Chapters on everything from start-up to completion cover how to: \u003cul\u003e \u003cli\u003eDefine the new product project aims and goals\u003c\/li\u003e \u003cli\u003eCreate a market-based specification for a new or modified product or service\u003c\/li\u003e \u003cli\u003ePlan, develop, and schedule projects\u003c\/li\u003e \u003cli\u003eBreak down the work structure for a project\u003c\/li\u003e \u003cli\u003eManage people for maximum performance\u003c\/li\u003e \u003cli\u003eMonitor projects effectively from start to finish\u003c\/li\u003e \u003cli\u003eMake the right trade-offs when resources are limited\u003c\/li\u003e \u003cli\u003eMinimize risks and set up effective contingency plans\u003c\/li\u003e \u003cli\u003eDetermine when changes are needed and adopt them smoothly\u003c\/li\u003e \u003c\/ul\u003e A step-by-step plan is provided for all the members of the product development team, including marketing, engineering, manufacturing, and other personnel. Strategies cover how to organize the product project team and product support team, complete with tips on assigning tasks, coordinating functions, and subcontracting. Detailed guidelines on how to be a successful project manager address control, communication, and conflict resolution. Also discussed is how to monitor project progress, including preparing reports and conducting project reviews. Many practical examples show how to apply the book’s techniques in real-world situations. Managing the Development of New Products is essential reading for new product development team members at all levels, including marketing, engineering, and manufacturing personnel. Professors and students in departments of business management or engineering management will also find the book valuable.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989568340197,"sku":"NP9780471291831","price":123.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471291831.jpg?v=1761784633","url":"https:\/\/k12savings.com\/es\/products\/managing-the-development-of-new-products-isbn-9780471291831","provider":"K12savings","version":"1.0","type":"link"}