{"product_id":"managing-retail-consumption-isbn-9780471489122","title":"Managing Retail Consumption","description":"\u003ci\u003eManaging Retail Consumption\u003c\/i\u003e locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity creation and pleasure.  It develops a consumption perspective, which provides a balanced approach between management and the social sciences.  The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's requirements and the consumer's ability to manage, structure and edit their repertoire of responses.  Preface\u003cbr\u003e \u003cbr\u003e Acknowledgment\u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e \u003cbr\u003e PART 1 INTRODUCTION AND CONTEXT : THE ROLE AND HISTORY OF RETAIL CONSUMPTION\u003cbr\u003e \u003cbr\u003e Retailing History\u003cbr\u003e \u003cbr\u003e The Birth of Modern Consumption\u003cbr\u003e \u003cbr\u003e Consumption, Signs and Symbols\u003cbr\u003e \u003cbr\u003e PART 2 MANAGEMENT OF THE ARENA OF RETAIL CONSUMPTION\u003cbr\u003e \u003cbr\u003e A Dramaturgical View-Elements of the Drama: A Question of Perspective\u003cbr\u003e \u003cbr\u003e The Servuction Model and its Extensions\u003cbr\u003e \u003cbr\u003e The Physical Environment\u003cbr\u003e \u003cbr\u003e Merchandise\u003cbr\u003e \u003cbr\u003e Atmosphere and Image\u003cbr\u003e \u003cbr\u003e The Social Dimension\u003cbr\u003e \u003cbr\u003e The Temporal Dimension\u003cbr\u003e \u003cbr\u003e Customers' Psychological State\u003cbr\u003e \u003cbr\u003e PART 3 THE RETAIL ENTERPRISE IN CONTEXT\u003cbr\u003e \u003cbr\u003e The Strategic Context\u003cbr\u003e \u003cbr\u003e Service Characteristics and Context\u003cbr\u003e \u003cbr\u003e The Locational Context\u003cbr\u003e \u003cbr\u003e The Social and Ecological Context\u003cbr\u003e \u003cbr\u003e PART 4 THE RETAIL FUTURE\u003cbr\u003e \u003cbr\u003e Conclusions and Prognosis\u003cbr\u003e \u003cbr\u003e Index \"…this book is well presented and offers some vignette type cases to support learning…\" (The Marketing Review, Winter 2002)  \u003cp\u003e\u003cstrong\u003eBarry Davies\u003c\/strong\u003e and \u003cstrong\u003ePhilippa Ward\u003c\/strong\u003e are both of Cheltenham \u0026amp; Gloucester College of Higher Education, UK.   \u003ci\u003eManaging Retail Consumption\u003c\/i\u003e explores retailing primarily from the customer's viewpoint, as well as placing the subject in its wider social context. In this new book, Barry Davies and Philippa Ward give both the student and manager of retailing a unique perspective on consumption that balances marketing, management and the social sciences. Using this interdisciplinary approach, the authors consider the way retail spaces are both created and manipulated. They also explore the interplay between the retailer's provision and the consumer's ability to structure, manage and edit individual responses.  \u003c\/p\u003e\u003cp\u003eFEATURES\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes concise histories of retail development and the birth and growth of consumer culture.\u003c\/li\u003e \u003cli\u003eInvestigates retailing through the metaphor of drama, using the Servuction model as a framework.\u003c\/li\u003e \u003cli\u003eIllustrates retail practice with examples from many well-known international organizations, e.g. Aldi, Marks \u0026amp; Spencer, Mitsukoshi, Nordstrom and Wal-Mart.\u003c\/li\u003e \u003c\/ul\u003e \u003ci\u003eManaging Retail Consumption\u003c\/i\u003e is written for those studying retailing at advanced undergraduate and postgraduate levels, as well as those actively manging the retail environment","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989567586533,"sku":"NP9780471489122","price":65.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471489122.jpg?v=1761784628","url":"https:\/\/k12savings.com\/es\/products\/managing-retail-consumption-isbn-9780471489122","provider":"K12savings","version":"1.0","type":"link"}