{"product_id":"managing-innovation-isbn-9781394252060","title":"Managing Innovation","description":"\u003cp\u003e\u003cb\u003eThe new edition of the bestselling textbook on Innovation Management, provides a strong knowledge base and a creative and entrepreneurial management mindset\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAcclaimed for its practical, evidence-based tools and resources, \u003ci\u003eManaging Innovation\u003c\/i\u003e provides the knowledge base required to manage innovation, technology, and new product development. With an integrated process approach, this classic textbook helps students understand and develop the unique skill set required to manage innovation and innovation processes, in the commercial, public and social sectors.\u003c\/p\u003e \u003cp\u003eFully updated with new data, new methods, and new approaches, the eighth edition of \u003ci\u003eManaging Innovation\u003c\/i\u003e emphasizes real-world application over abstract theory. Numerous practical and experience-tested processes, models, and tools help students develop a productive innovation management mindset, accompanied by a wealth of case studies and examples illustrating that successful innovation management is much more than managing a single aspect, such as creativity, entrepreneurship, or product development.\u003c\/p\u003e \u003cp\u003eOffering a strong empirical approach that is supportive of tailored experimentation, \u003ci\u003eManaging Innovation: Integrating Technological, Market and Organizational Change, Eighth Edition, \u003c\/i\u003eis the perfect textbook for MBA, MSc, and final-year undergraduate management and engineering courses on innovation, and a must-have resource for professional training courses, seminars, and workshops.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNew to this Edition:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUpdated chapters on digital innovation, business model innovation, open innovation, user innovation, social and sustainable innovation, service, and crowdsourcing\u003c\/li\u003e \u003cli\u003eEnhanced presentation of material, organized around a clear process model reflecting the new ISO standard for innovation systems\u003c\/li\u003e \u003cli\u003eAdditional web resources, including video, audio podcasts, case studies, innovation tools, and interactive exercises and tests\u003c\/li\u003e \u003cli\u003eNew \"Research Notes\" present the latest empirical findings from academic studies to deepen students' knowledge\u003c\/li\u003e \u003cli\u003eNew \"Views from the Front Line\" sections connect chapter topics to the actual experiences and challenges of practicing innovation managers\u003c\/li\u003e \u003cli\u003eExpanded \"Innovation Portal\" for students and instructors, containing searchable innovation tools, cases, and exercises\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAbout the Authors vii\u003c\/p\u003e \u003cp\u003ePreface to the Eighth Edition ix\u003c\/p\u003e \u003cp\u003eAcknowledgements xi\u003c\/p\u003e \u003cp\u003eHow to Use This Book: Key Features xii\u003c\/p\u003e \u003cp\u003e1 Innovation – What It Is and Why It Matters 1\u003c\/p\u003e \u003cp\u003e2 Digital Is Different? 50\u003c\/p\u003e \u003cp\u003e3 Innovation as a Core Business Process 71\u003c\/p\u003e \u003cp\u003e4 Developing an Innovation Strategy 115\u003c\/p\u003e \u003cp\u003e5 Building the Innovative Organization 166\u003c\/p\u003e \u003cp\u003e6 Sources of Innovation 220\u003c\/p\u003e \u003cp\u003e7 Search Strategies for Innovation 261\u003c\/p\u003e \u003cp\u003e8 Innovation Networks 287\u003c\/p\u003e \u003cp\u003e9 Dealing with Uncertainty 319\u003c\/p\u003e \u003cp\u003e10 Creating New Products and Services 369\u003c\/p\u003e \u003cp\u003e11 Exploiting Open Innovation and Collaboration 428\u003c\/p\u003e \u003cp\u003e12 Promoting Entrepreneurship and New Ventures 473\u003c\/p\u003e \u003cp\u003e13 Capturing the Business Value of Innovation 534\u003c\/p\u003e \u003cp\u003e14 Creating Social Value 576\u003c\/p\u003e \u003cp\u003e15 Capturing Learning from Innovation 604\u003c\/p\u003e \u003cp\u003eIndex I- 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJoe Tidd\u003c\/b\u003e is a Professor of Technology and Innovation Management in the Science Policy Research Unit (SPRU) of the University of Sussex Business School and a visiting Professor at University College London. He was Director of the Executive MBA Program at Imperial College London and co-creator of the Imperial Distance Learning MBA. He is the author of nine books and more than 100 papers on the management of technology and innovation, and the founder and Managing Editor of the \u003ci\u003eInternational Journal of Innovation Management.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJohn R. Bessant\u003c\/b\u003e is Emeritus Professor of Innovation and Entrepreneurship at the University of Exeter and has visiting appointments at the University of Stavanger (Norway) and Friedrich-Alexander University (Germany). Active in the field of research and consultancy in technology and innovation management for over 40 years, he has served as an advisor to a wide range of companies and international bodies, including the United Nations, The World Bank, and the OECD. He is the author of 40 books and monographs and numerous articles published in leading journals.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989565718757,"sku":"NP9781394252060","price":57.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394252060.jpg?v=1761784619","url":"https:\/\/k12savings.com\/es\/products\/managing-innovation-isbn-9781394252060","provider":"K12savings","version":"1.0","type":"link"}