{"product_id":"managing-innovation-design-and-creativity-isbn-9780470510667","title":"Managing Innovation, Design and Creativity","description":"Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. \u003ci\u003eManaging Innovation, Design and Creativity, 2nd Edition\u003c\/i\u003e brings these three strands together in a discussion built around a collection of up-to-date case studies.  \u003cb\u003eIntroduction\u003c\/b\u003e  \u003cp\u003e\u003cb\u003eChapter I What are innovation, creativity and design?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInnovation\u003c\/p\u003e \u003cp\u003eCreativity\u003c\/p\u003e \u003cp\u003eDesign\u003c\/p\u003e \u003cp\u003eReading suggestions:\u003c\/p\u003e \u003cp\u003eSome useful websites\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter II Innovation = creativity \u0026amp; commercialisation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study 1 BBC’s ‘Walking with dinosaurs\u003c\/p\u003e \u003cp\u003eAppendix I Meet the Dinosaurs\u003c\/p\u003e \u003cp\u003eAppendix II Stages of the animation process\u003c\/p\u003e \u003cp\u003eAppendix III Excerpt from Brand Guide\u003c\/p\u003e \u003cp\u003eAppendix IV Awards as of 30\u003csup\u003eth\u003c\/sup\u003e October 2001\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter III Structured processes for developing new products\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe evolution of the new product development process\u003c\/p\u003e \u003cp\u003eThe Stage-Gate Process\u003c\/p\u003e \u003cp\u003eDevelopment Funnel and Product Portfolio Management\u003c\/p\u003e \u003cp\u003eThe role of the project leader\u003c\/p\u003e \u003cp\u003eReading suggestions:\u003c\/p\u003e \u003cp\u003eSome useful websites:\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter IV A note on globalisation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMyth or Reality?\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eDefinitions\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEnablers and drivers of Globalisation\u003c\/p\u003e \u003cp\u003eAdvantages of Global Innovation\u003c\/p\u003e \u003cp\u003eThe Flipside of the Coin\u003c\/p\u003e \u003cp\u003eObstacles to Global Innovation\u003c\/p\u003e \u003cp\u003eHow to structure for R\u0026amp;D in a global context?\u003c\/p\u003e \u003cp\u003eWhat does Global mean in the context of new product development?\u003c\/p\u003e \u003cp\u003eWhat to consider when going global\u003c\/p\u003e \u003cp\u003eSummary\u003c\/p\u003e \u003cp\u003eReading Suggestions\u003c\/p\u003e \u003cp\u003eUseful Websites:\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter V Innovation \u0026amp; branding for the web\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study 2 ihavemoved.com - A\u003c\/p\u003e \u003cp\u003eAppendix I Background to the 4 founders\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter VI Strategy – emergent or planned, and other issues\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStrategy – planned or emergent?\u003c\/p\u003e \u003cp\u003eStrategy and Innovation\u003c\/p\u003e \u003cp\u003eUseful Concepts and Frameworks for Strategy Development\u003c\/p\u003e \u003cp\u003eDesign and Strategy\u003c\/p\u003e \u003cp\u003eReading Suggestions\u003c\/p\u003e \u003cp\u003eSome useful Websites:\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter VII Branding and Innovation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is a Brand?\u003c\/p\u003e \u003cp\u003eBrands and innovation – a closer look\u003c\/p\u003e \u003cp\u003eBrands and the web\u003c\/p\u003e \u003cp\u003eReading Suggestions\u003c\/p\u003e \u003cp\u003eSome useful websites:\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter VIII The value of market research\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase study 3 Black \u0026amp; Decker’s Quattro\u003c\/p\u003e \u003cp\u003eAppendix I Company History\u003c\/p\u003e \u003cp\u003eAppendix II Capital Appropriation Request, Summary Extracts\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter IX Approaches to Market Research\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is it about market research?\u003c\/p\u003e \u003cp\u003eTraditional approaches towards market research\u003c\/p\u003e \u003cp\u003eThe Future\u003c\/p\u003e \u003cp\u003eReading Suggestions\u003c\/p\u003e \u003cp\u003eSome useful website\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter X A note on teams\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTeam composition\u003c\/p\u003e \u003cp\u003eReading Suggestions\u003c\/p\u003e \u003cp\u003eSome useful website\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XI Collaboration – innovation in manufacturing\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study 4 The Lotus Elise\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XII The role of prototypes\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy use prototypes?\u003c\/p\u003e \u003cp\u003eWhat prototype?\u003c\/p\u003e \u003cp\u003eProblems with prototypes\u003c\/p\u003e \u003cp\u003eReading Suggestions\u003c\/p\u003e \u003cp\u003eSome useful website\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XIII Collaborating for innovation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSome background\u003c\/p\u003e \u003cp\u003eReasons for and benefits of collaboration\u003c\/p\u003e \u003cp\u003eWhat gets in the way of collaboration\u003c\/p\u003e \u003cp\u003eHow to make collaboration work\u003c\/p\u003e \u003cp\u003eOpen innovation and user-led innovation\u003c\/p\u003e \u003cp\u003eReading Suggestions\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XIV Innovation \u0026amp; industry context\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study 5 Roche – Saquinavir\u003c\/p\u003e \u003cp\u003eAppendix I Team members\u003c\/p\u003e \u003cp\u003eAppendix II Drug Discovery Value Chain\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XV The effects of industry and cultural context\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy think about context?\u003c\/p\u003e \u003cp\u003eUnderstanding constraints\u003c\/p\u003e \u003cp\u003eContextual factors at the industry level\u003c\/p\u003e \u003cp\u003eContextual factors – the national level\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XVI Informal networks and the management of knowledge\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInformal networks\u003c\/p\u003e \u003cp\u003eWhat is knowledge?\u003c\/p\u003e \u003cp\u003eThe importance of knowledge management\u003c\/p\u003e \u003cp\u003eThe management of knowledge\u003c\/p\u003e \u003cp\u003eReading Suggestions\u003c\/p\u003e \u003cp\u003eSome useful website\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XVII Innovation for the environment\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study 6 Plastwood by Dumfries Recycling\u003c\/p\u003e \u003cp\u003eAppendix I Alternatives to Recycling\u003c\/p\u003e \u003cp\u003eAppendix II Recycling at BPI\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XVIII Green design – clean environment or clean conscious?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe argument for environmentally responsible design\u003c\/p\u003e \u003cp\u003eWhat are environmentally responsible products?\u003c\/p\u003e \u003cp\u003eNatural capitalism versus ‘green design’\u003c\/p\u003e \u003cp\u003eThe role of the designer\u003c\/p\u003e \u003cp\u003eReading suggestions:\u003c\/p\u003e \u003cp\u003eSome useful websites\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XIX Note on Intellectual Property Rights (IPR)\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTypes of intellectual property rights\u003c\/p\u003e \u003cp\u003eReading suggestions:\u003c\/p\u003e \u003cp\u003eSome useful websites\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XX Innovation in large organisations\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study 7 GKN –Light Composite Joint Disk\u003c\/p\u003e \u003cp\u003eAppendix I Manufacturing Flow for the CDJ\u003c\/p\u003e \u003cp\u003eAppendix II Summary of technical \u0026amp; commercial advantages and technical limitations\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XXI Organising for innovation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe process route\u003c\/p\u003e \u003cp\u003eIncremental versus radical – what’s the difference?\u003c\/p\u003e \u003cp\u003eThe people route\u003c\/p\u003e \u003cp\u003eA holistic approach to innovation\u003c\/p\u003e \u003cp\u003eInnovation roles\u003c\/p\u003e \u003cp\u003eReading suggestions:\u003c\/p\u003e \u003cp\u003eSome useful websites\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XXII Venturing – beyond company boundaries\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAvenues for realising innovation\u003c\/p\u003e \u003cp\u003eThe Venture Capital Industry\u003c\/p\u003e \u003cp\u003eFinding venture capital\u003c\/p\u003e \u003cp\u003eSources of external funding\u003c\/p\u003e \u003cp\u003eReading suggestions:\u003c\/p\u003e \u003cp\u003eSome useful websites\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XXIII Innovation in Financial Services\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase study 8 Shared Appreciation Mortgage - Bank of Scotland\u003c\/p\u003e \u003cp\u003eAppendix I Additional Information\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XXIV Innovation in the service industry\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eParticularities about the service industry\u003c\/p\u003e \u003cp\u003eDesign and service development\u003c\/p\u003e \u003cp\u003eService development – what drives success?\u003c\/p\u003e \u003cp\u003eSuggested Reading\u003c\/p\u003e \u003cp\u003eUseful Websites\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XXV Failure, risk and measuring in innovation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat underpins success and causes failure?\u003c\/p\u003e \u003cp\u003eThe complexity framework\u003c\/p\u003e \u003cp\u003eIs failure really failure?\u003c\/p\u003e \u003cp\u003eMinimising risk of failure – risk management\u003c\/p\u003e \u003cp\u003eMeasuring success\u003c\/p\u003e \u003cp\u003eSuggested Reading\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XXVI Building for innovation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study 9 John McAslan \u0026amp; Partner\u003c\/p\u003e \u003cp\u003eAppendix I Main players involved in the design \u0026amp; build of Yapi Kredi Bank\u003c\/p\u003e \u003cp\u003eAppendix II Development of the John Lewis Partnership\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XXVII Company culture \u0026amp; architecture\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePutting your work environment to work\u003c\/p\u003e \u003cp\u003eChanges in working practices and the office environment\u003c\/p\u003e \u003cp\u003eChange the work environment – but for the right reasons\u003c\/p\u003e \u003cp\u003eSuggested Reading\u003c\/p\u003e \u003cp\u003eSome useful websites\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XXVIII Outsourcing – designers in or out?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIns and outs of outsourcing\u003c\/p\u003e \u003cp\u003eDesigners – in or out?\u003c\/p\u003e \u003cp\u003eThe case study of the MuZ Skorpion\u003c\/p\u003e \u003cp\u003eConcluding Remarks\u003c\/p\u003e \u003cp\u003eReading Suggestions\u003c\/p\u003e \u003cp\u003eSome Useful Websites\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XXIX Putting all pieces into place\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 10 The Technology Partnership\u003c\/p\u003e \u003cp\u003eAppendix I Major Developments in the TTP Group since 1990\u003c\/p\u003e \u003cp\u003eAppendix I Group Structure\u003c\/p\u003e \u003cp\u003eAppendix III Financial Performance\u003c\/p\u003e \u003cp\u003eAppendix IV The Venture Fund – article from ‘Financial News’\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XXX The innovative organisation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLeadership – the most critical ingredient\u003c\/p\u003e \u003cp\u003eThe role of company culture\u003c\/p\u003e \u003cp\u003eSuggested Reading\u003c\/p\u003e \u003cp\u003eUseful Websites\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XXXI Changes in the world and innovation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe next innovation challenges\u003c\/p\u003e \u003cp\u003eDiscontinuous innovation\u003c\/p\u003e \u003cp\u003eThe balancing act\u003c\/p\u003e \u003cp\u003eThe future of business – all change\u003c\/p\u003e \u003cp\u003eSuggested Reading\u003c\/p\u003e \u003cp\u003eUseful Websites\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XXXII Disruptive innovation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 11 SAM - disruptive change in executive search\u003c\/p\u003e \u003cp\u003eAppendix I\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter XXXIII Managing without control?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase 12 SAM Headhunting\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix I How to use the case studies\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix II Innovation Best Practice - achievements and remaining challenges since 2003\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix III Categories of Design\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSuggested Reading\u003c\/p\u003e \u003cp\u003eUseful Websites\u003c\/p\u003e \u003cp\u003e\u003cb\u003eReferences\u003c\/b\u003e\u003c\/p\u003e \u003cb\u003eDr. Bettina von Stamm\u003c\/b\u003e, a renowned expert in her field, is passionate about understanding and enabling innovation. For this purpose she has set up the Innovation Leadership Forum, part of which is a Networking group to exchange and add further knowledge around innovation. Current members contributing their innovation expertise include, BASF, Cancer Research UK, Cargill, ICI Paints, Marks \u0026amp; Spencer, Masterfoods, the National Health Innovation Institute, Nestle, Ordnance Survey, Smith \u0026amp; Nephew, Unilever and Visteon. Dr von Stamm also teaches and conducts research in design and innovation management at a number of leading universities in the US, Germany and the UK. There is no doubt about it, innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. \u003ci\u003eManaging Innovation, Design and Creativity 2nd edition\u003c\/i\u003e brings these three strands together in a discussion built around a collection of up-to-date case studies. \u003cp\u003eNew features to this edition:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eInsights into how innovation and knowledge of innovation management has evolved since the beginning of the millennium\u003c\/li\u003e \u003cli\u003eExploration of leading edge topics such as understanding discontinuous innovation, open innovation and user-led innovation\u003c\/li\u003e \u003cli\u003eThe new chapter is supported with two new case studies\u003c\/li\u003e \u003cli\u003eStronger emphasis on the role of design, using Procter \u0026amp; Gamble and BMW as examples.\u003c\/li\u003e \u003cli\u003eGeneral expansion and revision of other chapters according to current research\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eManaging Innovation, Design and Creativity, 2nd edition\u003c\/i\u003e has been written for students on innovation and design courses, and also for business managers with responsibility for innovation within their organizations.\u003c\/p\u003e \u003cp\u003eDr Bettina von Stamm, a renowned expert in her field, is passionate about understanding and enabling innovation. For this purpose she has set up the Innovation Leadership Forum, part of which is a Networking Group to exchange and add further knowledge around innovation. Current members contributing their innovation expertise include BASF, Cancer Research UK, Cargill, ICI Paints, Marks \u0026amp; Spencer, Masterfoods, The National Health Innovation Institute, Nestle, Ordnance Survey, Smith \u0026amp; Nephew, Unilever and Visteon). Dr von Stamm also teaches and conducts research in design and innovation management at a number of leading universities in the US, Germany and the UK.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989565587685,"sku":"NP9780470510667","price":65.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470510667.jpg?v=1761784621","url":"https:\/\/k12savings.com\/es\/products\/managing-innovation-design-and-creativity-isbn-9780470510667","provider":"K12savings","version":"1.0","type":"link"}