{"product_id":"managing-corporate-social-responsibility-isbn-9781444336290","title":"Managing Corporate Social Responsibility","description":"\u003ci\u003eManaging Corporate Social Responsibility\u003c\/i\u003e offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.\u003cbr\u003e \u003cbr\u003e   \u003cul\u003e \u003cli\u003eChapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives\u003c\/li\u003e \u003cli\u003eEmphasizes stakeholder engagement as a foundation throughout the CSR Process Model\u003c\/li\u003e \u003cli\u003eDiscusses ways to maximize the use of social media and traditional media throughout the process\u003c\/li\u003e \u003cli\u003eOffers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.\u003c\/li\u003e \u003cli\u003eDraws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business\u003c\/li\u003e \u003c\/ul\u003e  \u003ci\u003eContents in Detail\u003c\/i\u003e ix  \u003cp\u003e\u003ci\u003eAcknowledgments\u003c\/i\u003e xiii\u003c\/p\u003e \u003cp\u003e1 Conceptualizing Corporate Social Responsibility 1\u003c\/p\u003e \u003cp\u003e2 Strategic CSR 29\u003c\/p\u003e \u003cp\u003e3 CSR Scanning and Monitoring 51\u003c\/p\u003e \u003cp\u003e4 Formative Research 63\u003c\/p\u003e \u003cp\u003e5 Create the CSR Initiative 89\u003c\/p\u003e \u003cp\u003e6 Communicate the CSR Initiative 109\u003c\/p\u003e \u003cp\u003e7 Evaluation and Feedback 137\u003c\/p\u003e \u003cp\u003e8 CSR Issues 153\u003c\/p\u003e \u003cp\u003e\u003ci\u003eReferences\u003c\/i\u003e 165\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIndex\u003c\/i\u003e 177\u003c\/p\u003e  \u003cb\u003eW. Timothy Coombs, Ph.D.\u003c\/b\u003e, is a Professor in the Nicholson School of Communication at the University of Central Florida. He is the 2002 recipient of the Jackson, Jackson \u0026amp; Wagner Behavioral Science Prize from the Public Relations Society of American for his crisis research. He is author of the award-winning \u003ci\u003eOngoing Crisis Communication\u003c\/i\u003e (1999), \u003ci\u003eToday’s Public Relations\u003c\/i\u003e (with Robert Heath, 2006), and \u003ci\u003eCode Red in the Boardroom: Crisis Management as Organizational\u003c\/i\u003e DNA (2006).  \u003cp\u003e\u003cb\u003eSherry J. Holladay, Ph.D.\u003c\/b\u003e, is Professor at the Nicholson School of Communication at the University of Central Florida, Orlando. Dr. Holladay's research interests include corporate social responsibility, crisis communication, activism, and reputation management. Her work has been widely published in journals.\u003cbr\u003e Together, Timothy Coombs and Sherry Holladay are authors of the award winning books \u003ci\u003eIt’s Not Just PR: Public Relations in Society\u003c\/i\u003e (2007, Wiley-Blackwell), \u003ci\u003ePR Strategy and Application: Managing Influence\u003c\/i\u003e (2010, Wiley-Blackwell) and co-editors of \u003ci\u003eThe Handbook of Crisis Communication\u003c\/i\u003e (2010, Wiley-Blackwell).\u003c\/p\u003e  Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives. Corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this topic for organizational success and the need to integrate stakeholders into this process. Lively, international examples are used throughout and are drawn from a variety of industries to illustrate the challenges of doing CSR well.\u003cbr\u003e \u003cbr\u003e   \u003cp\u003eTopics covered include maximizing the use of social media and traditional media; creating strategic initiatives that reflect the organization’s missions and its capabilities; communicating to promote CSR efforts; collaborating with third party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts; and managing challenges to an organization’s CSR record. This highly accessible book draws from a variety of disciplines to illustrate how corporate social responsibility should be viewed as an ongoing process grounded in effective communication practices.\u003c\/p\u003e  “This will become a seminal text that can be used at both undergraduate and graduate levels. It is well-written, incorporates U.S. and European theoretical perspectives on CSR practice, and places it squarely in the domain of strategic communication.”\u003cbr\u003e - \u003ci\u003eDerina R. Holtzhausen, Oklahoma State University\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e   \u003cp\u003e“CSR has become the new mantra of the corporate world. With a strategic and process oriented approach to CSR, this important book provides new research-based insights into the concept, philosophy, and practice of CSR.”\u003cbr\u003e - \u003ci\u003eWinni Johansen, Aarhus University\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“Without a sound CSR commitment by management, efforts to communicate CSR are at best facile and at worst manipulative and deceptive. CSR theory reasons that the organization must first be “good” if it is to communicate in ways that can advantage its brand equity and protect it against unwarranted attacks. Coombs and Holladay wisely understand this battlefield and build on it to advance the understanding of what can and must be said to feature businesses’ CSR achievements.”\u003cbr\u003e - \u003ci\u003eBob Heath, University of Houston\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989564145893,"sku":"NP9781444336290","price":109.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781444336290.jpg?v=1761784614","url":"https:\/\/k12savings.com\/es\/products\/managing-corporate-social-responsibility-isbn-9781444336290","provider":"K12savings","version":"1.0","type":"link"}