{"product_id":"managerial-economics-with-ebook-access-code-isbn-9781394268108","title":"Managerial Economics, with eBook Access Code","description":"\u003cp\u003e\u003cb\u003eThe new edition of the best-selling managerial economics textbook, extensively updated to reflect current examples, data, and research\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNow in its tenth edition, \u003ci\u003eManagerial Economics\u003c\/i\u003e introduces the complex decision problems facing today's managers, equipping undergraduates, MBAs, and executives with the economic knowledge and analytical skills required to solve these problems. Going beyond the traditional academic approach to teaching economic analysis, this comprehensive textbook favors practical examples and skills rather than theoretical treatments, illustrating how managers use various economic methods in the modern business environment.\u003c\/p\u003e \u003cp\u003eDesigned to strengthen critical thinking skills, each chapter opens with a central managerial problem that challenges readers to consider and evaluate possible choices and concludes with a detailed review and analysis of the decision using the concepts introduced in the chapter. Numerous decision-making examples, mini-cases, end-of-chapter problems, and real-world applications reinforce students' quantitative understanding without overwhelming them with an excessive amount of mathematics.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNew to this Edition:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eNew coverage of responses to the medical and economic risks posed by the Covid-19 pandemic, advances in Artificial Intelligence (AI), and the disruptive impact on the PGA tour caused by the rival LIV golf tour funded by Saudi Arabia\u003c\/li\u003e \u003cli\u003eNew section on how a nationwide seller can optimally site an e-commerce distribution center\u003c\/li\u003e \u003cli\u003eNew discussion of current topics, such as how Taylor Swift changed the negotiation playing field in creating and distributing the movie of her 2023 Eras Tour\u003c\/li\u003e \u003cli\u003eNew examples of actual managerial behavior and practice based on the latest economics and decision analysis research\u003c\/li\u003e \u003cli\u003eNew and updated end-of-chapter problems, references, discussion questions, and internet links\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eWiley Advantage:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePresents an applications-based approach to managerial decision-making with emphasis on real-world practice\u003c\/li\u003e \u003cli\u003eCovers a wide range of core topics including optimal decisions and pricing, demand and cost analysis, decision making under uncertainty, strategic analysis using game theory, bargaining and negotiation, and international trade\u003c\/li\u003e \u003cli\u003eIntegrates discussion questions in each chapter that frame broader economic issues, such as monopoly practices, competitive market equilibrium, and government regulation\u003c\/li\u003e \u003cli\u003eProvides students and instructors optional appendices that delve deeper into important advanced topics\u003c\/li\u003e \u003cli\u003eIncludes a study guide for students with multiple-choice questions, quantitative problems, essay questions, and mini-cases\u003c\/li\u003e \u003cli\u003eProvides a companion website with an instructor’s manual, teaching suggestions, examples, links to current articles and cases, and a comprehensive test bank\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eAn Interactive, Multimedia Learning Experience\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis tenth edition of \u003ci\u003eManagerial Economics\u003c\/i\u003e includes an enhanced e-text that engages students with a variety of video and interactive content designed to complement and enrich the reading experience. Every new copy of the paperback textbook includes access to the e-text, and the video and interactive content is signposted throughout.\u003c\/p\u003e \u003cp\u003e1 Introduction to Economic Decision Making 1 \u003c\/p\u003e \u003cp\u003e2 Optimal Decisions Using Marginal Analysis 18 \u003c\/p\u003e \u003cp\u003e3 Demand Analysis and Optimal Pricing 57 \u003c\/p\u003e \u003cp\u003e4 Estimating and Forecasting Demand 95 \u003c\/p\u003e \u003cp\u003e5 Production 141 \u003c\/p\u003e \u003cp\u003e6 Cost Analysis 171 \u003c\/p\u003e \u003cp\u003e7 Perfect Competition 208 \u003c\/p\u003e \u003cp\u003e8 Monopoly 238 \u003c\/p\u003e \u003cp\u003e9 Oligopoly 259 \u003c\/p\u003e \u003cp\u003e10 Game Theory and Competitive Strategy 293 \u003c\/p\u003e \u003cp\u003e11 Regulation, Public Goods, and Benefit-Cost Analysis 329 \u003c\/p\u003e \u003cp\u003e12 The Economics of Non-profit Organizations 365 \u003c\/p\u003e \u003cp\u003e13 Decision Making under Uncertainty 390 \u003c\/p\u003e \u003cp\u003e14 The Value of Information 422 \u003c\/p\u003e \u003cp\u003e15 Asymmetric Information and Organizational Design 452 \u003c\/p\u003e \u003cp\u003e16 Bargaining and Negotiation 480 \u003c\/p\u003e \u003cp\u003e17 Linear Programming 505 \u003c\/p\u003e \u003cp\u003eIndex I- 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWilliam F. Samuelson\u003c\/b\u003e is Emeritus Professor of Economics and Finance at Boston University Questrom School of Business. His research focuses on the areas of game theory, decision theory, bidding, bargaining, and experimental economics. His work has been published in leading economics and management science journals including \u003ci\u003eThe American Economic Review, The Journal of Finance, Management Science, \u003c\/i\u003eand\u003ci\u003e Operations Research\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStephen G. Marks\u003c\/b\u003e is Professor of Law and Associate Dean for Academic Affairs at Boston University School of Law, where he teaches business-oriented law classes in corporate law, mergers and acquisitions, and corporate finance. He has written and co-authored several books and published academic articles and opinion pieces in \u003ci\u003eThe American Economic Review, Journal of Legal Studies, Journal of Financial and Quantitative Analysis, the Wall Street Journal, \u003c\/i\u003eand\u003ci\u003e the Los Angeles Times\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJay L. Zagorsky\u003c\/b\u003e is Clinical Associate Professor at Boston University Questrom School of Business, where he has taught more than 10,000 students in subjects ranging from basic economics to advanced business courses. He is one of Boston University’s most widely quoted faculty members and appears frequently on television, radio, print, and online discussing how current events impact businesses and managers’ decisions.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989561721061,"sku":"NP9781394268108","price":121.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394268108.jpg?v=1761784605","url":"https:\/\/k12savings.com\/es\/products\/managerial-economics-with-ebook-access-code-isbn-9781394268108","provider":"K12savings","version":"1.0","type":"link"}