{"product_id":"management-mistakes-and-successes-isbn-9780470530528","title":"Management Mistakes and Successes","description":"Hartley’s casebook is rich in content with easy to read case studies that are well suited for business professionals. They’ll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google’s entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders.  Preface.  \u003cp\u003eAbout the Author.\u003c\/p\u003e \u003cp\u003eChapter 1 Introduction.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I PLAYERS IN A TIME OF ECONOMIC CRISIS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 2 Walmart—A Winner.\u003c\/p\u003e \u003cp\u003eChapter 3 Procter \u0026amp; Gamble: An Old Strategy Is Found Wanting.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II GREAT COMEBACKS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 Continental Airlines: Salvaging from the Ashes.\u003c\/p\u003e \u003cp\u003eChapter 5 Harley-Davidson: A Long-Overdue Revival.\u003c\/p\u003e \u003cp\u003eChapter 6 IBM: A Fading Giant Rejuvenates.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III ENTREPRENURIAL ADVENTURES.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 Google—An Entrepreneurial Juggernaut.\u003c\/p\u003e \u003cp\u003eChapter 8 Starbucks—A Paragon of Growth and Employee Benefits Faces Storm Clouds.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART IV PLANNING.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 Euro Disney: Bungling a Successful Format.\u003c\/p\u003e \u003cp\u003eChapter 10 Boeing: Miscalculations on a Worldwide Scale.\u003c\/p\u003e \u003cp\u003eChapter 11 Vanguard: Success in Taking the Road Less Traveled.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART V LEADERSHIP AND EXECUTION.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 12 Hewlett-Packard Under Carly Fiorina, and After Her.\u003c\/p\u003e \u003cp\u003eChapter 13 Southwest Airlines: “Try to Match Our Prices.”\u003c\/p\u003e \u003cp\u003eChapter 14 Herman Miller: A Role-Model in Leadership.\u003c\/p\u003e \u003cp\u003eChapter 15 Boston Beer—Can I Compete with the Big Boys?\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART VI CONTROLLING.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 16 United Way: A Not-for-Profit Organization Also Needs Controls and Oversight.\u003c\/p\u003e \u003cp\u003eChapter 17 Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcing.\u003c\/p\u003e \u003cp\u003eChapter 18 MetLife: Poorly Controlled Sales Practices.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART VII ETHICAL MISTAKES.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 19 DaimlerChrysler: Blatant Misrepresentation.\u003c\/p\u003e \u003cp\u003eChapter 20 Merck's Vioxx: A Catastrophe and Other Problems.\u003c\/p\u003e \u003cp\u003eChapter 21 Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario.\u003c\/p\u003e \u003cp\u003eChapter 22 Conclusions: What Can Be Learned?\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eBob Hartley\u003c\/strong\u003e is Professor Emeritus at Cleveland State University's College of Business. There he taught a variety of undergraduate and graduate courses in management, marketing, and ethics. Before coming into academia, he spent thirteen years in retailing with the predecessor of Kmart (S.S. Kresge), J.C. Penney, and Dayton-Hudson and Target. Positions held included store management, central buying and merchandise management. His first textbook, \u003cem\u003eMarketing; Management and Social Change\u003c\/em\u003e, was published in 1972. It was ahead of its time in introducing social and environmental issues to the study of marketing.?In 1976, the first \u003cem\u003eMarketing Mistakes\u003c\/em\u003e supplemental book was published, and brought a new approach to case studies: student-friendly books, and ones more relevant to career enhancement that existing books, In 1983, \u003cem\u003eManagement Mistakes\u003c\/em\u003e was published.?He is listed in Who's Who in America, and Who's Who in the World.   \u003cb\u003eThe Wiley Difference in Business\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eDrive by one simple mission ? \u003ci\u003eto help teachers teach and students learn\u003c\/i\u003e ? Wiley provides current solutions in flexible formats that seamlessly integrate into your business courses.\u003c\/p\u003e \u003cp\u003eThink of Wiley Business when you need core Business School content or need to address hot topics such as \u003ci\u003eCurrency, Global Issues, Sustainability,\u003c\/i\u003e and \u003ci\u003eLearning Outcomes.\u003c\/i\u003e We focus on what we know best ? providing relevant, easy to use, media rich content that promotes student success.\u003c\/p\u003e \u003cp\u003eMost importantly, Wiley Business School content and resources represent uncompromising quality and superior service. We conduct extensive research, get student\/instructor feedback, and class-test our manuscripts. Once you adopt our student-approved text, Wiley helps you through the adoption process with a dedicated Wiley Sales Representative, online and live training seminars, 24\/7 technical support, and opportunities to connect with colleagues through our Wiley Faculty Network.\u003c\/p\u003e \u003cp\u003eBacked by over 200 years of publishing history and a breadth of books published on various business topics, Wiley leads the way in helping instructors develop, implement, and assess standards within the business classroom.\u003c\/p\u003e \u003cp\u003eExperience how the Wiley Difference in Business will help keep your course current and engage your students: www.wiley.com\/college\/sc\/currency\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989559853285,"sku":"NP9780470530528","price":68.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470530528.jpg?v=1761784596","url":"https:\/\/k12savings.com\/es\/products\/management-mistakes-and-successes-isbn-9780470530528","provider":"K12savings","version":"1.0","type":"link"}