{"product_id":"making-technology-investments-profitable-isbn-9780470194003","title":"Making Technology Investments Profitable","description":"\u003cb\u003eA guide to getting the crucial business case right?every time\u003c\/b\u003e \u003cp\u003eShowing professionals how to calculate the value of typical budgeting and funding requests quickly and easily, Making Technology Investments Profitable, Second Edition applies the \"Value Realization\" process, using proven strategies that maximize the business payoff from IT projects. Filled with case studies, this innovative book enables managers to confidently quantify, in a matter of minutes, the true business value of funding a desired project.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eNew edition explains how to proactively manage the conversion of a business case's value promise to its value realization\u003c\/li\u003e \u003cli\u003eIncludes dozens of new case studies on realizing maximum value from IT enabled investments from various industries and around the world\u003c\/li\u003e \u003cli\u003eNew checklists and tables\u003c\/li\u003e \u003cli\u003eA dedicated Web site containing additional material, case studies, chat rooms, and blogs on the value-realization process\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe \u003ci\u003eSecond Edition\u003c\/i\u003e provides senior executives, project managers, and technical staff with new insights on how to get the crucial business case right, while also explaining how to proactively manage the conversion of the business case's value promise into the value reality of a completed project.\u003c\/p\u003e \u003cp\u003ePreface to the Second Edition xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003eIntroduction xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One \u003c\/b\u003e\u003cb\u003eUnderstanding Value Leaks: Major Threats to Program Success 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Why Value Leaks Torpedo Program Success 5\u003c\/p\u003e \u003cp\u003eChapter 2 Being “On-Value”: The Essential Third Pillar of Investment Success 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two \u003c\/b\u003e\u003cb\u003eFlushing Out Value Leaks: A Guided Journey 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3 Avoiding Half-Right “Fixes” 21\u003c\/p\u003e \u003cp\u003eChapter 4 Introducing the Value Practices Audit 25\u003c\/p\u003e \u003cp\u003eChapter 5 Evaluating Value Practice Areas 33\u003c\/p\u003e \u003cp\u003eChapter 6 Shifting the Mind-Sets of Management: The Key Fix for Value Leaks 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three \u003c\/b\u003e\u003cb\u003ePlugging Value Leaks: Success Begins Here 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 Finding the Best Quick Wins 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four \u003c\/b\u003e\u003cb\u003eGetting The Business Case Right 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8 How to Recognize a Trustworthy Business Case 97\u003c\/p\u003e \u003cp\u003eChapter 9 The Importance of Good Processes for Value Realization 105\u003c\/p\u003e \u003cp\u003eChapter 10 Defining: Steps 1, 2, and 3 to Building Better Business Cases 113\u003c\/p\u003e \u003cp\u003eChapter 11 Assessing: Steps 4, 5, and 6 to Building Better Business Cases 131\u003c\/p\u003e \u003cp\u003eChapter 12 Delivering: Step 7 to Building Better Business Cases 153\u003c\/p\u003e \u003cp\u003eChapter 13 Finding Hidden Value That Others Miss 161\u003c\/p\u003e \u003cp\u003eChapter 14 Handling Intangibles: The Emotional Enigma of Value Realization 173\u003c\/p\u003e \u003cp\u003eChapter 15 Using ROI Storytelling to Drive Home the Message 191\u003c\/p\u003e \u003cp\u003eChapter 16 Selecting: Prioritizing Programs with Confidence and Ease 197\u003c\/p\u003e \u003cp\u003eChapter 17 Tracking: Making Sure Benefits Get Realized 219\u003c\/p\u003e \u003cp\u003eAppendix Sample Business Case 227\u003c\/p\u003e \u003cp\u003eGlossary 267\u003c\/p\u003e \u003cp\u003eBibliography 275\u003c\/p\u003e \u003cp\u003eAbout the Author 279\u003c\/p\u003e \u003cp\u003eIndex 281\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJACK M. KEEN\u003c\/b\u003e is the Value Analytics Leader with Infosys Consulting, the consulting arm of Infosys Technologies, Ltd., a leading global player in consulting and IT services. Mr. Keen has over twenty-five years of management consulting experience, including the past eighteen years as a value realization advisor to major global firms. Having completed hundreds of value realization engagements for clients based in over twenty countries on four continents, he is recognized worldwide as a thought leader in creating and delivering high-impact value realization approaches for major transformation programs. He is a charter member of Infosys's global thought leadership team responsible for developing enhanced value realization approaches. A prolific author and accomplished speaker, he can be reached at JackMKeen@gmail.com.\u003c\/p\u003e  \u003ci\u003eMaking Technology Investments Profitable, Second Edition\u003c\/i\u003e is the go-to resource that CIOs, CFOs, business unit heads, program directors, and solution design managers can use to be more assured that \"expected ROI\" becomes \"realized ROI\" for important IT-enabled investments.  \u003cp\u003eResearch shows that over 76% of IT programs fail to achieve their promised ROI. Most of this shortfall can be prevented when senior leaders champion a disciplined focus for finding and stopping these avoidable value leaks.\u003c\/p\u003e \u003cp\u003eExamples of common, but preventable, value leaks explained in this book include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eHidden benefits that are overlooked when building the business case\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eValid benefits that are excluded by hyper-conservative managers who misunderstand enterprise needs\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eOmission of crucial intangible (soft) benefits that can make or break the investment's appeal\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eLegitimate benefits that are rejected due to poor explanations in the business case\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eExpected value that never occurs because no one was held accountable to make it happen\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDesign decisions that unintentionally optimize low value capabilities\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eScope control decisions that ignore the value implications of choices available\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eRollout sequencing and priorities that disregard impacts on value achievement\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA centerpiece of this second edition is a powerful, self-administered Value Practices Audit for rapidly detecting if major value leaks are a problem in your organization. In addition, over thirty \"quick wins\" are highlighted for rapidly halting, or preventing, ROI shortfalls.\u003c\/p\u003e \u003cp\u003eBecause the typical root cause of major value leaks is senior management's lack of awareness of the problem and\/or the solution, this Second Edition explains how the mind-sets of enterprise leaders can be enlightened, so that critical programs are not only \"on time\" and \"on budget,\" but most importantly, \"on value.\"\u003c\/p\u003e \u003cp\u003eRecognizing this value realization journey as the largest, most undermanaged component of a program's business success, \u003ci\u003eMaking Technology Investments Profitable, Second Edition\u003c\/i\u003e offers an abundance of proven, easily applied tools, tips, and techniques for maximizing the value of IT-enabled investments.\u003c\/p\u003e  \t\u003cp\u003e\u003cb\u003eMaking Technology Investments Profitable\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMaking Technology Investments Profitable, Second Edition\u003c\/i\u003e is the go-to resource that CIOs, CFOs, business unit heads, program directors, and solution design managers can use to be more assured that \"expected ROI\" becomes \"realized ROI\" for important IT-enabled investments. \u003c\/p\u003e\u003cp\u003eResearch shows that over 76% of IT programs fail to achieve their promised ROI. Most of this shortfall can be prevented when senior leaders champion a disciplined focus for finding and stopping these avoidable value leaks. \u003c\/p\u003e\u003cp\u003eExamples of common, but preventable, value leaks explained in this book include: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHidden benefits that are overlooked when building the business case\u003c\/li\u003e \u003cli\u003eValid benefits that are excluded by hyper-conservative managers who misunderstand enterprise needs\u003c\/li\u003e \u003cli\u003eOmission of crucial intangible (soft) benefits that can make or break the investment's appeal\u003c\/li\u003e \u003cli\u003eLegitimate benefits that are rejected due to poor explanations in the business case\u003c\/li\u003e \u003cli\u003eExpected value that never occurs because no one was held accountable to make it happen\u003c\/li\u003e \u003cli\u003eDesign decisions that unintentionally optimize low value capabilities\u003c\/li\u003e \u003cli\u003eScope control decisions that ignore the value implications of choices available\u003c\/li\u003e \u003cli\u003eRollout sequencing and priorities that disregard impacts on value achievement\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA centerpiece of this second edition\u003ci\u003e\u003c\/i\u003e is a powerful, self-administered Value Practices Audit for rapidly detecting if major value leaks are a problem in your organization. In addition, over thirty \"quick wins\" are highlighted for rapidly halting, or preventing, ROI shortfalls. \u003c\/p\u003e\u003cp\u003eBecause the typical root cause of major value leaks is senior management's lack of awareness of the problem and\/or the solution, this \u003ci\u003eSecond Edition\u003c\/i\u003e explains how the mind-sets of enterprise leaders can be enlightened, so that critical programs are not only \"on time\" and \"on budget,\" but most importantly, \"on value.\" \u003c\/p\u003e\u003cp\u003eRecognizing this value realization journey as the largest, most undermanaged component of a program's business success, \u003ci\u003eMaking Technology Investments Profitable, Second Edition\u003c\/i\u003e offers an abundance of proven, easily applied tools, tips, and techniques for maximizing the value of IT-enabled investments.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989557559525,"sku":"NP9780470194003","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470194003.jpg?v=1761784586","url":"https:\/\/k12savings.com\/es\/products\/making-technology-investments-profitable-isbn-9780470194003","provider":"K12savings","version":"1.0","type":"link"}