Makeup for Men

Written by Danny Gray, the founder of War Paint, Makeup for Men will show men of all ages how to care for their skin and apply subtle makeup to enhance and improve their looks, giving them confidence and self-esteem.

Makeup for men is nothing new. In ancient Egypt, kings and pharaohs blackened their eyes with kohl to ward off evil spirits, and Native American tribes used body paint to prepare themselves psychologically for war. Up until the 1600s, it was common for Englishmen to powder their faces as well as adding a touch of rouge to their cheeks and lips.

Today, the male skincare industry is growing rapidly. Since launching War Paint in 2019, Danny’s mission has been to eliminate the stigma surrounding men wearing makeup and to help men feel more comfortable and confident in their appearance.