{"product_id":"make-it-clear-isbn-9780262539388","title":"Make It Clear","description":"\u003cb\u003eThe essentials of communication for professionals, educators, students, and entrepreneurs, from organizing your thoughts to inspiring your audience.\u003c\/b\u003e\u003cp\u003eDo you give presentations at meetings? Do you ever have to explain a complicated subject to audiences unfamiliar with your field? Do you make pitches for ideas or products? Do you want to interest a lecture hall of restless students in subjects that you find fascinating? Then you need this book. \u003ci\u003eMake It Clear\u003c\/i\u003e explains how to communicate—how to speak and write to get your ideas across. Written by an MIT professor who taught his students these techniques for more than forty years, the book starts with the basics—finding your voice, organizing your ideas, making sure what you say is remembered, and receiving critiques (“do not ask for brutal honesty”)—and goes on to cover such specifics as preparing slides, writing and rewriting, and even choosing a type family. \u003c\/p\u003e\u003cp\u003eThe book explains why you should start with an empowerment promise and conclude by noting you delivered on that promise. It describes how a well-crafted, explicitly identified slogan, symbol, salient idea, surprise, and story combine to make you and your work memorable. The book lays out the VSN-C (Vision, Steps, News–Contributions) framework as an organizing structure and then describes how to create organize your ideas with a “broken–glass” outline, how to write to be understood, how to inspire, how to defeat writer's block—and much more. Learning how to speak and write well will empower you and make you smarter. Effective communication can be life-changing—making use of just one principle in this book can get you the job, make the sale, convince your boss, inspire a student, or even start a revolution.\u003c\/p\u003eForeword,   Acknowledgements, Prolog: You will be empowered\u003cbr\u003e Part I Essentials\u003cbr\u003e Essentials of persuasion\u003cbr\u003e Essentials for being remembered\u003cbr\u003e Ensure that you are remembered with Winston's star\u003cbr\u003e Essentials of instruction\u003cbr\u003e Essentials of outlining\u003cbr\u003e Essentials of critiquing\u003cbr\u003e Essentials of ethical behavior\u003cbr\u003e Part II Presentation\u003cbr\u003e How to choose time and place\u003cbr\u003e How to prepare the ground\u003cbr\u003e How to start\u003cbr\u003e How to stop\u003cbr\u003e How to use props\u003cbr\u003e Part III Instruction\u003cbr\u003e How to prepare to instruct\u003cbr\u003e How to deliver a lecture\u003cbr\u003e  How to inspire\u003cbr\u003e Part IV Writing\u003cbr\u003e How to write to be understood\u003cbr\u003e How to organize your writing\u003cbr\u003e What to put at the end\u003cbr\u003e How to write an abstract \u003cbr\u003e How to learn by imitation\u003cbr\u003e How to avoid style blunders\u003cbr\u003e How to defeat writer's block\u003cbr\u003e Part V Design\u003cbr\u003e How to make design choices Design matters\u003cbr\u003e How to arrange graphics                                               \u003cbr\u003e How  to work with graphs\u003cbr\u003e How to work with images\u003cbr\u003e Part VI Special cases\u003cbr\u003e How to prepare a poster\u003cbr\u003e How to give an elevator pitch\u003cbr\u003e How to be interviewed \u003cbr\u003e How to write a press release\u003cbr\u003e How  to write a review\u003cbr\u003e How to write a recommendation letter\u003cbr\u003e How to run a briefing conference\u003cbr\u003e How  to run a panel discussion\u003cbr\u003e How to write a blog\u003cbr\u003e Epilog: You are empoweredPatrick Henry Winston (1943–2019) was Ford Professor of Artificial Intelligence and Computer Science at MIT.","brand":"The MIT Press","offers":[{"title":"Default Title","offer_id":46304052445413,"sku":"NP9780262539388","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780262539388.jpg?v=1767732140","url":"https:\/\/k12savings.com\/es\/products\/make-it-clear-isbn-9780262539388","provider":"K12savings","version":"1.0","type":"link"}