{"product_id":"magnetic-stories-isbn-9780730388517","title":"Magnetic Stories","description":"\u003cp\u003e\u003cb\u003eImprove customer and employee loyalty with your brand stories \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour brand is the stories people share about you when you’re not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local café or a global franchise — everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad.  \u003c\/p\u003e \u003cp\u003e\u003ci\u003eMagnetic Stories\u003c\/i\u003e will walk you through how to develop and communicate your own brand stories, focusing on the five types of stories you need in business to connect and engage people with your brand. You’ll learn how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eConnect with your customers in a more authentic way \u003c\/li\u003e \u003cli\u003eIncrease the engagement of your employees  \u003c\/li\u003e \u003cli\u003eMake decisions based on your company values and purpose \u003c\/li\u003e \u003cli\u003eHave a stronger presence online by sharing great stories  \u003c\/li\u003e \u003cli\u003eTake control of your brand and reputation for greater success \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMagnetic Stories\u003c\/i\u003e delivers a unique and timely message which is perfect for any business, regardless of size or industry. \u003c\/p\u003e \u003cp\u003eAbout the author xv\u003c\/p\u003e \u003cp\u003eAcknowledgements xvii\u003c\/p\u003e \u003cp\u003eIntroduction xix\u003c\/p\u003e \u003cp\u003eHow to use this book xxv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Bring Together Brand and Stories 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe power of brand storytelling 3\u003c\/p\u003e \u003cp\u003eA magnetic attraction 11\u003c\/p\u003e \u003cp\u003e‘Just give me the story!’ 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Tell 5 Types of Brand Stories 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreation stories: How and why it all started 27\u003c\/p\u003e \u003cp\u003eCulture stories: Our values and behaviours … the vibe 35\u003c\/p\u003e \u003cp\u003eCustomer stories: Showcase your impact in the real world 47\u003c\/p\u003e \u003cp\u003eChallenge stories: Tales of when the going gets tough 55\u003c\/p\u003e \u003cp\u003eCommunity stories: Bringing life to corporate responsibility 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Implement Brand Storytelling 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefine: Know what your brand is (and isn’t) 77\u003c\/p\u003e \u003cp\u003eTeach: How to educate storytellers 85\u003c\/p\u003e \u003cp\u003eCollect: How to find stories 93\u003c\/p\u003e \u003cp\u003eCommunicate: Where to share stories 101\u003c\/p\u003e \u003cp\u003eCreate: How to generate stories 115\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: See Magnetic Stories in Action 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Story: Ferguson Plarre Bakehouses, Australia 125\u003c\/p\u003e \u003cp\u003eCase Story: Columbia Restaurant, Florida, USA 133\u003c\/p\u003e \u003cp\u003eCase Story: The Fullerton Hotels and Resorts, Singapore (and Sydney) 141\u003c\/p\u003e \u003cp\u003eCase Story: Mekong Capital, Vietnam 147\u003c\/p\u003e \u003cp\u003eCase Story: Transpower, New Zealand 157\u003c\/p\u003e \u003cp\u003eConclusion 167\u003c\/p\u003e \u003cp\u003eConnect with me 169\u003c\/p\u003e \u003cp\u003eIndex 171\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGABRIELLE DOLAN\u003c\/b\u003e is a global thought leader on real communication and business storytelling. A highly sought-after international keynote speaker, educator and author, Gabrielle has worked with thousands of high-profile leaders from around the world. \u003c\/p\u003e  \u003cp\u003e\u003cb\u003eTake control of your brand and your stories for greater success\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour brand is the stories people share about you when you’re not in the room, and it’s these brand stories that determine if people buy from you, employ you, work for you or invest in you. When the stakes are that high, wouldn’t you want to take control of it? In \u003ci\u003eMagnetic Stories\u003c\/i\u003e, business storytelling expert Gabrielle Dolan reveals how you too can create and share stories that stick.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLearn how to: \u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003edefine and distinguish your brand\u003c\/li\u003e \u003cli\u003estand out from the competition\u003c\/li\u003e \u003cli\u003eimplement brand storytelling effectively \u003c\/li\u003e \u003cli\u003estrengthen your presence online by sharing magnetic stories\u003c\/li\u003e \u003cli\u003emake your employees and customers your greatest advocates.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e In a world of inauthentic brands, \u003ci\u003eMagnetic Stories\u003c\/i\u003e is a must read for anyone who wants their brand to be relatable, believable and to create long-term brand loyalty.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989552546021,"sku":"NP9780730388517","price":22.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780730388517.jpg?v=1761784566","url":"https:\/\/k12savings.com\/es\/products\/magnetic-stories-isbn-9780730388517","provider":"K12savings","version":"1.0","type":"link"}