{"product_id":"mad-men-unbuttoned-a-romp-through-1960s-america-isbn-9780061991004","title":"Mad Men Unbuttoned: A Romp Through 1960s America","description":"\u003cp class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; LINE-HEIGHT: normal\"\u003e\u003cem\u003e\u003cspan style=\"FONT-SIZE: 10pt; FONT-FAMILY: 'Times New Roman','serif'\"\u003eMad Men Unbuttoned \u003c\/span\u003e\u003c\/em\u003e\u003cspan style=\"FONT-SIZE: 10pt; FONT-FAMILY: 'Times New Roman','serif'\"\u003eis a visually arresting celebration of the cultural and artistic ephemera of the 1960s advertising age, the Mad Men era. Based on the popular blog,\u003cem\u003e Mad Men Unbuttoned \u003c\/em\u003e“nails the 1960s and the ad industry during this fascinating era,” and is “a good, fast, joyful read.” (Nina DiSesa, Chairman, McCann New York).\u003c?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/\u003e\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e | \u003cp\u003e\u003cem\u003eMad Men Unbuttoned\u003c\/em\u003e, footnotes to the show and the era, including these fascinating tidbits:\u003c\/p\u003e\u003cul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eDon Draper's character is based on the real-life Draper Daniels, protégé of Leo Burnett who started off as a copywriter and rose to creative director, eventually heading the team that launched the Marlboro Man.\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eThe iconic \"Think Small\" Volkswagen ad positioned the Beetle as an ugly but well-made car—a revolt against excess. Not only did unit sales top 500,000 cars a year, but the campaign succeeded in junking all the rules of car advertising.\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eWhen barred from visiting Disneyland on a trip to the United States, Soviet premier Nikita Khrushchev threw a tantrum and left Los Angeles in a huff the very next day. \u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cem\u003eThe Group\u003c\/em\u003e by Mary McCarthy, the novel Betty Draper is seen reading in the bathtub, transformed the way women viewed love, sex, and marriage. \u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eIn 1947 Christian Dior showcased its revolutionary New Look line. Betty, Peggy, and the rest of the steno pool at Sterling-Cooper can be seen sporting the sloping shoulders, hourglass silhouettes, and billowing skirts of the New Look style.\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e | \u003cp\u003e“Possibly the richest of the “Mad Men” books...Mad Men Unbuttoned is a well-versed primer to the most literate show on television.” - \u003cb\u003e\u003ci\u003eThe New Yorker\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Natasha-Vargas Cooper nails the 1960s and the ad industry during this fascinating era. A good, fast, joyful read.” - \u003cb\u003e\u003ci\u003eNina DiSesa, Chairman, McCann New York\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“[Vargas-Cooper] focuses on advertising, design, film, literature, politics, sex, style and the workplace in order to probe ‘the most dramatic cultural shift in the 20th century’...the definitive companion book for the series.” - \u003cb\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“A dazzling pop-culture history of the 1960s. [Natasha Vargas-Cooper’s] zeal for detail is unparalleled. This is an opinionated, sexy history book for those who hate studying.” - \u003cb\u003e\u003ci\u003ePenthouse\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Mad Men Unbuttoned is a stylishly designed, intelligently written book.” - \u003cb\u003e\u003ci\u003eThe Oregonian (Portland)\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Mad Men Unbuttoned is like an easy, vibrant reference tool for the thirtysomething, Sixties-obsessed set.” - \u003cb\u003e\u003ci\u003eWomen's Wear Daily\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Mad Men Unbuttoned lends real-life context to the show’s most memorable scenes and references.” - \u003cb\u003e\u003ci\u003eInterview\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Mad Men Unbuttoned is likely to become a trivia-lover’s bible, as well as recommended reading for the inevitable college media-studies courses on this pop-cultural phenomenon.” - \u003cb\u003e\u003ci\u003eNew York Review of Books\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Harper Paperbacks","offers":[{"title":"Default Title","offer_id":44889183518949,"sku":"NP9780061991004","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780061991004.jpg?v=1730230700","url":"https:\/\/k12savings.com\/es\/products\/mad-men-unbuttoned-a-romp-through-1960s-america-isbn-9780061991004","provider":"K12savings","version":"1.0","type":"link"}