Living in the Corporate Zoo

"This powerfully argued book combines excellent analysis of futuretrends with insights into directing and managing the forces ofchange."
- Jim Coulter, Chief Executive, National Housing Federation

"A thought-provoking re-examination of the modern world, itschanging culture, people and lifestyles. Challenging, authoritativeand immensely readable.''
- Prof Gordon Marshall, Chief Executive, Economic and SocialResearch Council

"Who knows what the future holds in store? Richard Scase helps usconsider some possible scenarios. A thought-provoking and enjoyableread."
- Philip Williamson, Chief Executive, Nationwide Building Society

"Scase scores again, looking ahead at what's facing us in thefuture"
- Robert M. Worcester, Chairman, MORI

"Richard Scase has a gift for the trenchant comment that capturesthe unease of our age. In this book he draws together all theglobal economic, business, social and political trends that weperceive but only half-understand and weaves them into a coherentfabric."
- Susan Segal-Horn, Professor of International Strategy, OpenUniversity Business School

"Richard has captured in one slim volume, the latest thinking on'corporatisation' from the global to the personal which only adedicated RSA lecture attendee could hope to acquire over manyyears."
- Penny Egan, Director, Royal Society for the Arts, Manufacturesand Commerce

'A compelling and provocative overview of how we do business andthe business we do in the 21st century. With hallmark insights,Richard Scase offers a banquet of ideas on the new forces that arereshaping corporate life. Easy to read and hard to put down.'
- Ken Robinson, Senior Advisor to the President, J.P. Getty Trust Preface

Section 1: Living in the Global Cage

Section 2: Personal Success in Changing Corporate Realities

Section 3: Organising Disorganisation: Life in the ReinventedCorporation

Section 4: On The Work-Life Tight Rope

Section 5: A Zoo of Lifestyle Tribes

Section 6: Cynical Citizens: The Changing Citizen Mix

Conclusion "..its a quick read worth making space for." (Management Today,April 2002)

"..the result is a wide ranging and often stimulating read..youwill enjoy and be provoked by the ride.." (Business Voice, April2002)

"A good read ...." (People Management, 30 May 2002)

"...well laid out with a good-sized font. It also containsa useful index..." (Managing Information, March 2003) RICHARD SCASE is Europe's leading business strategist and forecaster and was voted European Business Speaker of the Year in 2002. He is author of the highly influential Britain 2010: The Changing Business Landscape (Capstone Publishing, 2000), which has not only received wide media attention across the globe but has also contributed to UK government planning and strategy. The products we use in our everyday lives, the tools and the skills that we employ in our jobs, are all affected by globalisation and technological change. Whether located in a remote village in sub-Saharan Africa or living in London, Paris or New York City, we can't escape their fundamental consequences. But just as technologies are changing the way we do business, so too are the attitudes and values of people as employees, consumers and citizens. This revolution is occurring at a phenomenal rate and is having just as much impact on business as the ever present and changing Internet.

In Living in the Corporate Zoo, Richard Scase tackles a huge range of issues. From looking at corporate re-structuring and American models of management to the competitive advantage of nations, and from balancing home and work life to what the future of employment will look like, Richard Scase defines the new world of work, or 'corporate zoo' that we are living in. Where personal success is driven by performance related reward systems. Where long working hours and the ability to swing from one organization cage to another are just part of everyday life. He looks at the broader personal and social ramifications of these challenges.

Richard Scase is perhaps one of the most authoritative and sought after thinkers and speakers on business and society in Europe today. He speaks to thousands of business and political leaders every year and is prominently featured in the media almost daily. In this sequel to the best-selling Britain in 2010, Richard once again sets out the landscape of current and future thinking which can help leaders deal ultimately with Living in the Corporate Zoo.

"This powerfully argued book combines excellent analysis of future trends with insights into directing and managing the forces of change."
- Jim Coulter, Chief Executive, National Housing Federation

"A thought-provoking re-examination of the modern world, its changing culture, people and lifestyles. Challenging, authoritative and immensely readable.''
- Prof Gordon Marshall, Chief Executive, Economic and Social Research Council

"Who knows what the future holds in store? Richard Scase helps us consider some possible scenarios. A thought-provoking and enjoyable read."
- Philip Williamson, Chief Executive, Nationwide Building Society

"Scase scores again, looking ahead at what's facing us in the future"
- Robert M. Worcester, Chairman, MORI

"Richard Scase has a gift for the trenchant comment that captures the unease of our age. In this book he draws together all the global economic, business, social and political trends that we perceive but only half-understand and weaves them into a coherent fabric."
- Susan Segal-Horn, Professor of International Strategy, Open University Business School

"Richard has captured in one slim volume, the latest thinking on 'corporatisation' from the global to the personal which only a dedicated RSA lecture attendee could hope to acquire over many years."
- Penny Egan, Director, Royal Society for the Arts, Manufactures and Commerce

'A compelling and provocative overview of how we do business and the business we do in the 21st century. With hallmark insights, Richard Scase offers a banquet of ideas on the new forces that are reshaping corporate life. Easy to read and hard to put down.'
- Ken Robinson, Senior Advisor to the President, J.P. Getty Trust