{"product_id":"linkedin-for-dummies-isbn-9781119695332","title":"LinkedIn For Dummies","description":"\u003cp\u003e\u003cb\u003eBrand yourself like a pro on LinkedIn \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLinkedIn multiplies what you know by the power of who you know to deliver the number one social platform for business professionals and new job seekers. \u003ci\u003eLinkedIn For Dummies\u003c\/i\u003e shows LinkedIn newcomers the best ways to discover new opportunities, enhance their personal brand, network with other professionals, and give an exponential boost to their career. Consider this book a passport to help you connect more successfully with many of LinkedIn’s 660+ million members in over 200 countries, as well as an expert guide to the platform’s tools and features and the proven tactics that get you noticed.  \u003c\/p\u003e \u003cp\u003eIn this friendly, all-access introduction to the LinkedIn scene, entrepreneurship guru Joel Elad clues you in on the essentials. Get the latest insight on how to create an attractive profile that will make employers give you a second glance as well as techniques for making useful connections across the globe. In no time at all you’ll also be right at home with the profile user interface and getting busy with adding content, searching for career opportunities, and, if you’re looking to hire for your company, recruiting top candidates.  \u003c\/p\u003e \u003cul\u003e \u003cli\u003eBuild your personal brand and market it \u003c\/li\u003e \u003cli\u003eSell yourself by highlighting skills, awards, and endorsements \u003c\/li\u003e \u003cli\u003eGet connected with LinkedIn groups \u003c\/li\u003e \u003cli\u003eManage and make introductions via InMail \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eRelationships matter: \u003ci\u003eLinkedIn For Dummies\u003c\/i\u003e gives you the online social skills to turn six degrees of separation into the colleagues, mentors, and friends who will transform your career—and your life.  \u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout This Book 2\u003c\/p\u003e \u003cp\u003eFoolish Assumptions 2\u003c\/p\u003e \u003cp\u003eIcons Used in This Book 3\u003c\/p\u003e \u003cp\u003eBeyond the Book 3\u003c\/p\u003e \u003cp\u003eWhere to Go from Here 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Understanding Linkedin Basics 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Looking into LinkedIn 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding Your New Contact Management and Networking Toolkit 8\u003c\/p\u003e \u003cp\u003eKeeping track of your contacts 9\u003c\/p\u003e \u003cp\u003eUnderstanding the different degrees of network connections 10\u003c\/p\u003e \u003cp\u003eDiscovering What You Can Do with LinkedIn 13\u003c\/p\u003e \u003cp\u003eBuilding your brand and profile 13\u003c\/p\u003e \u003cp\u003eLooking for a job now or later 14\u003c\/p\u003e \u003cp\u003eFinding out all kinds of valuable information 16\u003c\/p\u003e \u003cp\u003eExpanding your network 16\u003c\/p\u003e \u003cp\u003eNavigating LinkedIn 17\u003c\/p\u003e \u003cp\u003eTouring the top navigation bar 18\u003c\/p\u003e \u003cp\u003eLooking at the Settings \u0026amp; Privacy page 19\u003c\/p\u003e \u003cp\u003eUnderstanding LinkedIn Costs and Benefits 20\u003c\/p\u003e \u003cp\u003eWeighing free versus paid accounts 20\u003c\/p\u003e \u003cp\u003eComparing the paid accounts 21\u003c\/p\u003e \u003cp\u003eUpgrading to a premium account 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Signing Up and Creating Your Account 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eJoining LinkedIn 27\u003c\/p\u003e \u003cp\u003eJoining with an invitation 28\u003c\/p\u003e \u003cp\u003eJoining without an invitation 29\u003c\/p\u003e \u003cp\u003eCompleting the sign-up process 30\u003c\/p\u003e \u003cp\u003eBuilding Your Network 39\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Completing Your Profile 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAdding a Summary and Basic Information 43\u003c\/p\u003e \u003cp\u003eUpdating the basic information sections 45\u003c\/p\u003e \u003cp\u003eWriting your summary first 52\u003c\/p\u003e \u003cp\u003eCompleting Your Summary 54\u003c\/p\u003e \u003cp\u003eAdding More Profile Sections 55\u003c\/p\u003e \u003cp\u003eAdding a Position 57\u003c\/p\u003e \u003cp\u003eReporting Your Education 60\u003c\/p\u003e \u003cp\u003eSetting Your Profile URL and Public View 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Finding Others and Getting Connected 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Discovering and Building Your Network 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSearching Your First-Degree Connections 69\u003c\/p\u003e \u003cp\u003eSearching the LinkedIn Network 72\u003c\/p\u003e \u003cp\u003eStarting with basic search options 73\u003c\/p\u003e \u003cp\u003eAdvanced searching with filters 76\u003c\/p\u003e \u003cp\u003ePerforming advanced searches 78\u003c\/p\u003e \u003cp\u003eSaving searches for future use 79\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Growing Your Network 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuilding a Meaningful Network 84\u003c\/p\u003e \u003cp\u003eImporting Contacts into LinkedIn 87\u003c\/p\u003e \u003cp\u003eImporting a contacts list from your email system 87\u003c\/p\u003e \u003cp\u003eChecking for members 91\u003c\/p\u003e \u003cp\u003eFinding classmates 91\u003c\/p\u003e \u003cp\u003eUsing the People You May Know feature 93\u003c\/p\u003e \u003cp\u003eBrowsing your connections’ networks 94\u003c\/p\u003e \u003cp\u003eSending Connection Requests 97\u003c\/p\u003e \u003cp\u003eSending requests to existing members 98\u003c\/p\u003e \u003cp\u003eUnderstanding why you shouldn’t use canned invitations 99\u003c\/p\u003e \u003cp\u003eSending requests to nonmembers 100\u003c\/p\u003e \u003cp\u003eCommunicating the value of joining LinkedIn 102\u003c\/p\u003e \u003cp\u003eRemoving people from your network 103\u003c\/p\u003e \u003cp\u003eAccepting (or Gracefully Declining) Invitations 105\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Managing Messages and InMail 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUsing InMail versus Using LinkedIn Messages 108\u003c\/p\u003e \u003cp\u003eUnderstanding LinkedIn messages 108\u003c\/p\u003e \u003cp\u003eUnderstanding your inbox 110\u003c\/p\u003e \u003cp\u003eGetting to know InMail 112\u003c\/p\u003e \u003cp\u003eSending InMail 113\u003c\/p\u003e \u003cp\u003eManaging Invitations 115\u003c\/p\u003e \u003cp\u003eTracking sent invitations 115\u003c\/p\u003e \u003cp\u003eTracking received invitations 116\u003c\/p\u003e \u003cp\u003eSetting Up an Introduction 118\u003c\/p\u003e \u003cp\u003ePlanning your approach to each person 119\u003c\/p\u003e \u003cp\u003eSending an introduction request message 120\u003c\/p\u003e \u003cp\u003eManaging Introduction Requests 122\u003c\/p\u003e \u003cp\u003eAccepting requests and forwarding the introduction 123\u003c\/p\u003e \u003cp\u003eGracefully declining requests 126\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Interacting with and Endorsing Your Network 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInteracting with Your Network 128\u003c\/p\u003e \u003cp\u003eCreating a status update to stay connected 129\u003c\/p\u003e \u003cp\u003eInteracting with status updates 132\u003c\/p\u003e \u003cp\u003eGiving and Receiving Endorsements on LinkedIn 136\u003c\/p\u003e \u003cp\u003eEndorsing someone on LinkedIn 138\u003c\/p\u003e \u003cp\u003eAccepting endorsements on LinkedIn 139\u003c\/p\u003e \u003cp\u003eManaging your skills and endorsements 141\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Growing and Managing Your Network 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Understanding Your News Feed 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding the News Feed 148\u003c\/p\u003e \u003cp\u003eConfiguring Your News Feed 151\u003c\/p\u003e \u003cp\u003eSetting Up Digest Notifications 153\u003c\/p\u003e \u003cp\u003eWriting an Article on LinkedIn 155\u003c\/p\u003e \u003cp\u003eManaging Post Interactions 158\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Exploring the Power of Recommendations 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding Recommendations 162\u003c\/p\u003e \u003cp\u003eWriting Recommendations 164\u003c\/p\u003e \u003cp\u003eChoose wisely, grasshopper: Deciding whom to recommend 164\u003c\/p\u003e \u003cp\u003eLook right here: Making your recommendation stand out 165\u003c\/p\u003e \u003cp\u003eCreating a recommendation 166\u003c\/p\u003e \u003cp\u003eRequesting Recommendations 168\u003c\/p\u003e \u003cp\u003eChoosing whom to ask 168\u003c\/p\u003e \u003cp\u003eCreating a polite recommendation request 169\u003c\/p\u003e \u003cp\u003eGracefully Declining a Recommendation (or a Request for One) 171\u003c\/p\u003e \u003cp\u003eManaging Recommendations 172\u003c\/p\u003e \u003cp\u003eEditing or removing recommendations you’ve made 172\u003c\/p\u003e \u003cp\u003eHandling new recommendations you’ve received 174\u003c\/p\u003e \u003cp\u003eRemoving or requesting to revise a recommendation 175\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Accessing LinkedIn with a Mobile Device 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSurveying the LinkedIn Mobile App 180\u003c\/p\u003e \u003cp\u003eInstalling Any LinkedIn Mobile App 182\u003c\/p\u003e \u003cp\u003eBreaking Down the Sections of the LinkedIn Mobile App 184\u003c\/p\u003e \u003cp\u003eConnecting Your App Usage with Website Usage 189\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Configuring Settings Like a Pro 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUsing the Settings \u0026amp; Privacy Page as a Command Console 192\u003c\/p\u003e \u003cp\u003eStarting with Basic Account Changes 194\u003c\/p\u003e \u003cp\u003eControlling Visibility and Privacy Settings 199\u003c\/p\u003e \u003cp\u003eFinalizing Your LinkedIn Communications Settings 206\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Using LinkedIn with Your Internet Activities 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExporting LinkedIn Connections to Your Email Application 212\u003c\/p\u003e \u003cp\u003eCreating your contacts export file in LinkedIn 212\u003c\/p\u003e \u003cp\u003eExporting contacts to Office 365 214\u003c\/p\u003e \u003cp\u003eExporting contacts to Outlook (non-Office-Suite version) 215\u003c\/p\u003e \u003cp\u003eExporting contacts to Gmail 215\u003c\/p\u003e \u003cp\u003eExporting Your Profile and Badge 217\u003c\/p\u003e \u003cp\u003eExporting your profile to a PDF file 217\u003c\/p\u003e \u003cp\u003eCreating a public profile badge for other websites 219\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Finding Employees, Jobs, And Companies 223\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Finding Employees 225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eManaging Your Job Listings 226\u003c\/p\u003e \u003cp\u003ePosting a job listing 227\u003c\/p\u003e \u003cp\u003eAdvertising your job listing to your network 231\u003c\/p\u003e \u003cp\u003eReviewing applicants 234\u003c\/p\u003e \u003cp\u003eScreening Candidates with LinkedIn 237\u003c\/p\u003e \u003cp\u003eUsing Strategies to Find Active or Passive Job Seekers 238\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: Finding a Job 241\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSearching for an Open Position 242\u003c\/p\u003e \u003cp\u003eTuning Up Your Profile and Network to Make a Good Impression 246\u003c\/p\u003e \u003cp\u003ePreparing Your Profile and Account Settings for Job Searches 247\u003c\/p\u003e \u003cp\u003eChecking your profile’s visibility 247\u003c\/p\u003e \u003cp\u003eOptimizing your profile 249\u003c\/p\u003e \u003cp\u003eInvolving LinkedIn in Job Search Strategies 250\u003c\/p\u003e \u003cp\u003eLeveraging connections 251\u003c\/p\u003e \u003cp\u003eFinding people with the same or similar job 252\u003c\/p\u003e \u003cp\u003eTaking advantage of your alma mater 252\u003c\/p\u003e \u003cp\u003eFinding target company referrals 253\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15: Following Companies 255\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSearching for Companies 256\u003c\/p\u003e \u003cp\u003ePutting Your Company on LinkedIn 259\u003c\/p\u003e \u003cp\u003eAdding a Company page to LinkedIn 260\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: Using Linkedin for Everyday Business 267\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16: Getting Connected with Groups 269\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReaping the Benefits of Groups 269\u003c\/p\u003e \u003cp\u003eUnderstanding the Two Types of Groups 271\u003c\/p\u003e \u003cp\u003eJoining a Group 272\u003c\/p\u003e \u003cp\u003eStarting and participating in group discussions 274\u003c\/p\u003e \u003cp\u003eViewing a group’s membership list 279\u003c\/p\u003e \u003cp\u003eCreating a Group 280\u003c\/p\u003e \u003cp\u003eSetting Up the Group and Inviting Members 282\u003c\/p\u003e \u003cp\u003eBuilding and managing your member list 283\u003c\/p\u003e \u003cp\u003eCrafting your invitation email 284\u003c\/p\u003e \u003cp\u003eApproving members to your group 285\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17: Implementing Sales and Marketing Techniques 289\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketing Yourself through LinkedIn 290\u003c\/p\u003e \u003cp\u003eOptimizing your profile 290\u003c\/p\u003e \u003cp\u003eMarketing yourself to your network 293\u003c\/p\u003e \u003cp\u003eMarketing Your Business through LinkedIn 295\u003c\/p\u003e \u003cp\u003eUsing online marketing tactics with LinkedIn 295\u003c\/p\u003e \u003cp\u003eMining for Clients 296\u003c\/p\u003e \u003cp\u003eGenerating leads with the Advanced People search 297\u003c\/p\u003e \u003cp\u003eFinding the decision-maker 299\u003c\/p\u003e \u003cp\u003eClosing the Deal 301\u003c\/p\u003e \u003cp\u003ePreparing for the client meeting 301\u003c\/p\u003e \u003cp\u003eReporting a positive sale 303\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18: Using LinkedIn Ads 305\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding LinkedIn Ads 305\u003c\/p\u003e \u003cp\u003eFinding Out about Filtering Options 307\u003c\/p\u003e \u003cp\u003eCreating an Ad Campaign 309\u003c\/p\u003e \u003cp\u003eManaging Your Ad Campaign 317\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19: Discovering Creative Uses of LinkedIn 321\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMashing LinkedIn with Other Services 321\u003c\/p\u003e \u003cp\u003eLinkedIn and Google Alerts 322\u003c\/p\u003e \u003cp\u003eLinkedIn Archives and Data Syncing 323\u003c\/p\u003e \u003cp\u003eLinkedIn and WordPress work together 325\u003c\/p\u003e \u003cp\u003eBuilding Your Focus Group 326\u003c\/p\u003e \u003cp\u003eUsing Location-Based LinkedIn Ideas 328\u003c\/p\u003e \u003cp\u003eBuilding your network before moving to a new city 328\u003c\/p\u003e \u003cp\u003eArranging face-to-face meetings when traveling 330\u003c\/p\u003e \u003cp\u003eNetworking with LinkedIn in person! 331\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 6: the Part of Tens 335\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20: Ten LinkedIn Do’s and Don’ts 337\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDo Keep Your Profile Complete and Current 337\u003c\/p\u003e \u003cp\u003eDon’t Use Canned Invitations 338\u003c\/p\u003e \u003cp\u003eDon’t Expect Everyone to Network as You Do 339\u003c\/p\u003e \u003cp\u003eDo Your Homework 340\u003c\/p\u003e \u003cp\u003eDo Give LinkedIn Messages Equal Importance 341\u003c\/p\u003e \u003cp\u003eDon’t Spam 343\u003c\/p\u003e \u003cp\u003eDo Make New Connections 344\u003c\/p\u003e \u003cp\u003eDo Cross-Promote 345\u003c\/p\u003e \u003cp\u003eDo Add Value to the Process 345\u003c\/p\u003e \u003cp\u003eDon’t Confuse Quantity with Quality 346\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21: Ten LinkedIn Resources 347\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Official LinkedIn Blog 347\u003c\/p\u003e \u003cp\u003eLinkedIn Integrations with Zapier 348\u003c\/p\u003e \u003cp\u003eLinkedIn Marketing Solutions 348\u003c\/p\u003e \u003cp\u003eLinkedIn YouTube Channel 349\u003c\/p\u003e \u003cp\u003eLinked Intelligence 350\u003c\/p\u003e \u003cp\u003eLinkedIn Speaker Series Podcast 350\u003c\/p\u003e \u003cp\u003eLinkedIn Plugins 351\u003c\/p\u003e \u003cp\u003eSocial Media Examiner 351\u003c\/p\u003e \u003cp\u003eTextExpander 351\u003c\/p\u003e \u003cp\u003eBuffer 352\u003c\/p\u003e \u003cp\u003eIndex 353\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJoel Elad\u003c\/b\u003e is a social networking, Internet, and ecommerce guru with a software development background and a yearning for entrepreneurship. He is the author or coauthor of several books, including \u003ci\u003eFacebook Advertising For Dummies\u003c\/i\u003e and \u003ci\u003eStarting an Online Business All-in-One For Dummies\u003c\/i\u003e as well as previous editions of \u003ci\u003eLinkedIn For Dummies\u003c\/i\u003e.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eBuild your brand and boost your career\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLinkedIn is the number-one social platform for established professionals and newcomers to the job market who want to network, build their personal brand, and explore career opportunities. This fun and easy resource shows you how to take full advantage of all the latest tools, features, and information on LinkedIn. You’ll get tips on creating a profile that can’t be ignored, learn new techniques for selling your skills, become a master at marketing yourself, and discover the leaders whom you should be following. Build your network, build your brand, and build your future!\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside . . .\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e\u003cb\u003e\u003cli\u003eEstablish a profile\u003c\/li\u003e\n\u003cli\u003eRequest recommendations\u003c\/li\u003e\n\u003cli\u003eMake introductions via InMail\u003csup\u003e®\u003c\/sup\u003e\n\u003c\/li\u003e\n\u003cli\u003eAdd skills, awards, and endorsements to your profile\u003c\/li\u003e\n\u003cli\u003eFollow industry leaders\u003c\/li\u003e\n\u003cli\u003eMake connections via groups\u003c\/li\u003e\n\u003cli\u003eEffectively market yourself\u003c\/li\u003e\u003c\/b\u003e\u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989533016293,"sku":"NP9781119695332","price":26.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119695332.jpg?v=1761784491","url":"https:\/\/k12savings.com\/es\/products\/linkedin-for-dummies-isbn-9781119695332","provider":"K12savings","version":"1.0","type":"link"}