{"product_id":"life-at-the-speed-of-play-launch-products-people-love-isbn-9780063352575","title":"Life at the Speed of Play: Launch Products People Love!","description":"\u003cp\u003e\u003cstrong\u003eAn unconventional, hands-on guide to turning ideas into products that matter—and that people love—from the legendary Silicon Valley pioneer, founder of Zynga, and creator of Stanford Graduate School of Business’s product management course.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMark Pincus has been at the forefront of each iteration of the internet. He built the original app company ahead of the mobile app economy and sold virtual goods to the masses long before in-app purchase generated $85 billion on smartphones. As the founder of Zynga, he brought us FarmVille, CityVille, and Words with Friends, launching eight hit games and reaching more than a billion users in four years.    \u003c\/p\u003e\u003cp\u003ePincus has turned hit-making into a repeatable system, birthing one of his favorite guiding principles that “all new fails”. \u003cem\u003eLife at the Speed of Play\u003c\/em\u003e is his framework for moving faster and massively increasing your odds of success. His insights and advice are essential in the new world of AI, where speed of testing and learning defines winners.\u003c\/p\u003e\u003cp\u003eBursting with wit, wisdom, and a core belief in tech’s endless capacity, each chapter of \u003cem\u003eLife at the Speed of Play\u003c\/em\u003e contains actionable takeaways based on Pincus’s unorthodox “Mark-isms” including “hire people with broken resumes,” “protect investors from themselves,” and, paradoxically, to “f*** scale” in favor of quality over quantity.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhat They Don’t Teach You at Harvard Business School\u003c\/em\u003e for the twenty-first century, here is the essential “bible” for entrepreneurs, product managers, innovators, and anyone who has an idea—digital or analog—that they dream of turning into a reality.\u003c\/p\u003e | \u003cp\u003eThe best founders build from first principles. Mark has done that his entire career. He believes great products are shaped by taste, speed, and the courage to act. \u003ci\u003eLife at the Speed of Play\u003c\/i\u003e is essential reading for anyone who wants to build products that people don’t just use, but depend on. — \u003cb\u003eBrian Chesky\u003c\/b\u003e, CEO of Airbnb\u003c\/p\u003e\u003cp\u003eMark has taught our YC founders that intellectual honesty is the foundation of a successful company. You have to be willing to kill your losing ideas to make something people want. Read this book and change your odds of success. — \u003cb\u003eGarry Tan,\u003c\/b\u003e President of YCombinator (YC)\u003c\/p\u003e\u003cp\u003eToday, the only bottleneck to building great products is knowing what to create. Mark is an expert at this. — \u003cb\u003eSam Altman\u003c\/b\u003e, CEO of OpenAI\u003c\/p\u003e\u003cp\u003eMark is a pioneer, one of the absolute greats at building products that people love to use. His ethos and ideas are mandatory reading for anyone trying to craft top-tier consumer experiences. — \u003cb\u003eShayne Copeland,\u003c\/b\u003e CEO of Polymarket\u003c\/p\u003e\u003cp\u003eMark’s insight that your instincts are likely right, but your ideas are likely wrong—and how to manage that conflict—is invaluable. His framework for innovating on entirely new surface areas is important and timely. A must-read for all founders. — \u003cb\u003eFred Wilson\u003c\/b\u003e, venture capitalist \u0026amp; co-founder of Union Square Ventures\u003c\/p\u003e\u003cp\u003eMost product books tell you to move fast and break things. Mark Pincus extends that idea, challenging you to build 'failure machines' and build your ideas at a velocity that wasn't possible until now. This is the playbook for anyone building in the age of AI. Plus it includes a killer Spaghetti Bolognese recipe. — \u003cb\u003eEthan Mollick\u003c\/b\u003e, Wharton associate professor, AI researcher, and author of \u003ci\u003eNew York Times\u003c\/i\u003e bestseller \u003ci\u003eCo-Intelligence\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eAmbitious founders strive to create internet treasures: products so essential we can't imagine life without them. Mark Pincus reveals how his relentless focus on user experience drove Zynga’s audacious growth. \u003ci\u003eLife at the Speed of Play\u003c\/i\u003e is Mark’s operating manual for building legacy companies, from OKRs to Bold Beats and Weekly Roadmaps. — \u003cb\u003eJohn Doerr,\u003c\/b\u003e venture capitalist and founder of Kleiner Perkins\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":48588017533157,"sku":"NP9780063352575","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780063352575.jpg?v=1773960549","url":"https:\/\/k12savings.com\/es\/products\/life-at-the-speed-of-play-launch-products-people-love-isbn-9780063352575","provider":"K12savings","version":"1.0","type":"link"}