{"product_id":"lessons-from-gin-isbn-9781394268375","title":"Lessons from Gin","description":"\u003cp\u003e\u003cb\u003eHow a global industry icon was created right here in Australia — with insights, stories and recipes from a co-founder of Four Pillars Gin\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow did a small business from a regional Aussie town get voted the world’s best gin producer THREE times? Four Pillars Gin, a craft distillery in Victoria’s Yarra Valley, today is not only an Australian favourite but a global powerhouse. Co-founder Matt Jones shares the secrets behind building a brand that started as a small cult favourite and has become a world-leading success. Including stories, recipes and business lessons from a decade of gin-soaked archives, \u003ci\u003eLessons from Gin\u003c\/i\u003e has the ingredients you need to grow your own business and brand.\u003c\/p\u003e \u003cp\u003eMatt tells his side of the extraordinary Four Pillars story, sharing what he and the team learned in a decade that changed the distilling industry in Australia. Taking you on his journey as a creative brand strategist during the rise of social media, he reveals how Four Pillars became a benchmark for excellence and a beloved household name. You’ll discover how true innovators think creatively and strategically, with practical models for driving incredible growth in your own career and industry.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eLessons from Gin\u003c\/i\u003e, you’ll learn how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePlace creativity at the heart of your business\u003c\/li\u003e \u003cli\u003eDesign a brand that tells a story\u003c\/li\u003e \u003cli\u003eCraft the kind of product excellence that wins fans and followers\u003c\/li\u003e \u003cli\u003eCreate experiences that engage and build a community of loyal believers\u003c\/li\u003e \u003cli\u003eDevelop a culture and lead a team of passionate people through a shared purpose and vision\u003c\/li\u003e \u003cli\u003eBuild a sustainable business anchored in genuine values and bold ambition\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003e\u003ci\u003eLessons from Gin\u003c\/i\u003e gives Four Pillars fans real insight into how their favourite gin conquered the world. It is a must-read for entrepreneurs, business owners, marketers, and leaders in any industry who want to craft a brand that people love to want.\u003c\/p\u003e \u003cp\u003eAbout the author xi\u003c\/p\u003e \u003cp\u003ePrologue xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: Thinking 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 In the beginning, there was a decision 3\u003c\/p\u003e \u003cp\u003e2 Okay, so we’re doing this. But doing what, exactly? 7\u003c\/p\u003e \u003cp\u003e3 Riding the fourth gin wave 11\u003c\/p\u003e \u003cp\u003eDrinks Break No.1: The (Gin) Martini 16\u003c\/p\u003e \u003cp\u003e4 Starting as you mean to go on — every decision matters most 23\u003c\/p\u003e \u003cp\u003eUseful Bit #1: Decision Checklist 28\u003c\/p\u003e \u003cp\u003e5 It’s never too early to think about your why 33\u003c\/p\u003e \u003cp\u003eUseful Bit #2: The Butterfly and The Brick 38\u003c\/p\u003e \u003cp\u003e6 Growth theory, relationships and money 45\u003c\/p\u003e \u003cp\u003eUseful Bit #3: Picturing Success 48\u003c\/p\u003e \u003cp\u003eUseful Bit #4: Thinking in Action: A Four Pillars Example 54\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Crafting 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 Rare Dry Gin and the crafting of the Four Pillars brand 63\u003c\/p\u003e \u003cp\u003eUseful Bit #5: Capabilities, Behaviours and Relationships 72\u003c\/p\u003e \u003cp\u003e8 The first three months 75\u003c\/p\u003e \u003cp\u003eUseful Bit #6: Feeling Benchmarks 78\u003c\/p\u003e \u003cp\u003e9 Overnight emails, opportunism and staying on strategy 83\u003c\/p\u003e \u003cp\u003eDrinks Break No.2: The Gin \u0026amp; Tonic 90\u003c\/p\u003e \u003cp\u003e10 From gin to gins … and ‘Made From Gin’ 97\u003c\/p\u003e \u003cp\u003eUseful Bit #7: Strategic Storytelling 102\u003c\/p\u003e \u003cp\u003e11 Experiments that worked 105\u003c\/p\u003e \u003cp\u003eUseful Bit #8: A Four Pillars Example 112\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Sharing 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12 Launch as you mean to go on 121\u003c\/p\u003e \u003cp\u003eUseful Bit #9: Conversation Hierarchy 130\u003c\/p\u003e \u003cp\u003e13 Collaborative to the core 135\u003c\/p\u003e \u003cp\u003eDrinks Break No.3: The Negroni 142\u003c\/p\u003e \u003cp\u003e14 A gin-fuelled content rocket 147\u003c\/p\u003e \u003cp\u003eUseful Bit #10: Theory of Brand Success 152\u003c\/p\u003e \u003cp\u003e15 Home is where the gin is 159\u003c\/p\u003e \u003cp\u003e16 Faith in the power of experiences (and word of mouth) 171\u003c\/p\u003e \u003cp\u003eUseful Bit #11: Brand Experience Playbook 174\u003c\/p\u003e \u003cp\u003e17 A people-powered gin family 179\u003c\/p\u003e \u003cp\u003eUseful Bit #12: A Four Pillars Example 182\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four: Growing 187\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e18 Balancing acts 189\u003c\/p\u003e \u003cp\u003eUseful Bit #13: Simplifying Complexity 196\u003c\/p\u003e \u003cp\u003e19 Leading through growth 199\u003c\/p\u003e \u003cp\u003eUseful Bit #14: Choice Matrices 206\u003c\/p\u003e \u003cp\u003e20 The best in the world … pivoting and staying the course 211\u003c\/p\u003e \u003cp\u003eUseful Bit #15: Visualising Transformation 222\u003c\/p\u003e \u003cp\u003e21 Questioning everything 225\u003c\/p\u003e \u003cp\u003eUseful Bit #16: A Four Pillars Example 230\u003c\/p\u003e \u003cp\u003e22 Ten years down, another decade ahead of us 235\u003c\/p\u003e \u003cp\u003eA final word 241\u003c\/p\u003e \u003cp\u003eDrinks Break No.4: Drinking better (gin) 242\u003c\/p\u003e \u003cp\u003ePS: A useful reading list 253\u003c\/p\u003e \u003cp\u003eAcknowledgements 257\u003c\/p\u003e \u003cp\u003eIndex 259\u003c\/p\u003e  \u003cp\u003eHi friends, \u003c\/p\u003e\u003cp\u003eIn 2013, I co-founded Four Pillars Gin with two mates (Cam and Stu), creating a business that would go on to be named the world’s leading gin producer \u003cb\u003ethree times\u003c\/b\u003e. This book is my perspective on our success—my attempt to make sense of how we did it. \u003c\/p\u003e\u003cp\u003eEach section is full of gin-soaked stories about how we navigated the challenges of growth and change, put craft at the heart of our business and built our brand through storytelling and experiences. \u003c\/p\u003e\u003cp\u003eThere are also ‘Useful Bits’ sprinkled throughout, where I share some of the tools and models that helped fuel our success. You’ll learn how to apply these tools to grow almost any business or organisation. \u003c\/p\u003e\u003cp\u003ePlus, when all the talk of gin makes you thirsty, you’ll find recipes to make yourself a perfect G\u0026amp;T, Martini or Negroni to enjoy while you’re reading. \u003c\/p\u003e\u003cp\u003eCheers,\u003cbr\u003e Matt \u003c\/p\u003e\u003cp\u003e‘What a fantastic, Australian brand story.’\u003cbr\u003e \u003cb\u003e—Tim Burrowes,\u003c\/b\u003e founder, Unmade and founder, Mumbrella \u003c\/p\u003e\u003cp\u003e‘Matt Jones is the ultimate triple threat — good bloke, great gin, and a cracking business story!’\u003cbr\u003e \u003cb\u003e—Adam Spencer,\u003c\/b\u003e MC, speaker, comedian, author and maths geek\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989524332773,"sku":"NP9781394268375","price":22.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394268375.jpg?v=1761784455","url":"https:\/\/k12savings.com\/es\/products\/lessons-from-gin-isbn-9781394268375","provider":"K12savings","version":"1.0","type":"link"}