{"product_id":"launching-building-a-brand-for-dummies-isbn-9781119748038","title":"Launching \u0026 Building a Brand For Dummies","description":"\u003cb\u003eCreate a strong brand DNA—and watch it grow\u003c\/b\u003e \u003cp\u003eThese days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eLaunching \u0026amp; Building a Brand For Dummies,\u003c\/i\u003e Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eStand out on social media\u003c\/li\u003e \u003cli\u003eCreate viral campaigns\u003c\/li\u003e \u003cli\u003eBuild on Customer Loyalty and LongevityDeal with the competition\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and \u003ci\u003eLaunching \u0026amp; Building a Brand For Dummies\u003c\/i\u003e one of the secrets of—your future standout success. \u003c\/p\u003e\u003cp\u003eIntroduction  1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Getting Started with Branding  5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Wrapping Your Brain around Branding 7\u003c\/p\u003e \u003cp\u003eChapter 2: Creating and Financing Your Brand  25\u003c\/p\u003e \u003cp\u003eChapter 3: Positioning and Defining Your Brand  43\u003c\/p\u003e \u003cp\u003eChapter 4: Clarifying Your Branding Goals  59\u003c\/p\u003e \u003cp\u003eChapter 5: Defining and Refining Your Customer Avatars  69\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Attending to Brand Fundamentals  81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: Creating a Brand Style Guide, Media Kit, and Templates 83\u003c\/p\u003e \u003cp\u003eChapter 7: Building a Branded Website, App, and Email Account  99\u003c\/p\u003e \u003cp\u003eChapter 8: Writing Copy That Supports Your Brand Messaging 125\u003c\/p\u003e \u003cp\u003eChapter 9: Building Strategic Partnerships 141\u003c\/p\u003e \u003cp\u003eChapter 10: Launching Your Brand  157\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Building a Strong Brand Presence  173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11: Creating In-Person Experiences  175\u003c\/p\u003e \u003cp\u003eChapter 12: Blogging, Podcasting, and YouTubing  191\u003c\/p\u003e \u003cp\u003eChapter 13: Promoting Your Brand via Social Media  217\u003c\/p\u003e \u003cp\u003eChapter 14: Email Marketing 235\u003c\/p\u003e \u003cp\u003eChapter 15: Boosting Brand Awareness with Paid Advertising 251\u003c\/p\u003e \u003cp\u003eChapter 16: Building a Vibrant Community around Your Brand  267\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Feeding and Caring for Your Brand  279\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 17: Scaling Your Brand Identity  281\u003c\/p\u003e \u003cp\u003eChapter 18: Building on Customer Loyalty and Longevity 293\u003c\/p\u003e \u003cp\u003eChapter 19: Dealing with Competition and Other Threats to Your Brand  309\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: The Part of Tens  321\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 20: Ten Ways to Make Your Marketing Campaigns Go Viral  323\u003c\/p\u003e \u003cp\u003eChapter 21: Ten Ways to Distinguish Your Brand from the Competition  331\u003c\/p\u003e \u003cp\u003eChapter 22: Ten Ways to Drive Customers to Your Website  341\u003c\/p\u003e \u003cp\u003eIndex  349\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAmy Will \u003c\/b\u003elaunched her first business at just 24 years old, and has since established four successful brands. With a Bachelor’s degree from California Lutheran University in marketing and communications, Amy’s expertise lies in SEO strategy, intentional content creation, digital community building, and strategic business partnerships.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eMake it, launch it, sell it, and profit!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf you want to grab customers’ loyalty and attention, you’ll need a brand that packs a wallop.\u003ci\u003e Building \u0026amp; Launching a Brand For Dummies\u003c\/i\u003e helps you do that with advice on crafting a clear definition of your brand, building a strong brand presence, and engaging with the right audience for your product or service. This book is a start-to-finish guide (though the work is never really finished) to creating a strong brand DNA for your business, creating a successful launch strategy, and building and scaling your brand. Learn from case studies from some of the strongest brands around, plus killer advice from founders and branding experts. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside…\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Craft a solid brand strategy\u003c\/li\u003e \u003cli\u003eGet your brand on social media\u003c\/li\u003e \u003cli\u003eGrow an online community\u003c\/li\u003e \u003cli\u003eCreate a viral campaign\u003c\/li\u003e \u003cli\u003eBuild an online community and strategic business partnerships\u003c\/li\u003e \u003cli\u003eWrite copy that makes people want to belong to your tribe\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989512798437,"sku":"NP9781119748038","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119748038.jpg?v=1761784406","url":"https:\/\/k12savings.com\/es\/products\/launching-building-a-brand-for-dummies-isbn-9781119748038","provider":"K12savings","version":"1.0","type":"link"}