{"product_id":"land-of-desire-isbn-9780679754114","title":"Land of Desire","description":"This monumental work of cultural history was nominated for a National Book Award. It chronicles America's transformation, beginning in 1880, into a nation of consumers, devoted to a cult of comfort, bodily well-being, and endless acquisition. 24 pages of photos.PREFACE\u003cbr\u003e  \u003cbr\u003e Introduction: The Land of Desire and the Culture of Consumer Capitalism \u003cbr\u003e  \u003cbr\u003e \u003cb\u003e\u003ci\u003eI: Strategies of Enticement \u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e 1. The Dawn of a Commercial Empire\u003cbr\u003e  \u003cbr\u003e “The Master Institutions of Civilized Life” • From Marble Palaces to Masses of Goods and Capital • The Retail Wars of the 1890s • “The Greatest Merchant in America” • The Crisis of Distribution\u003cbr\u003e  \u003cbr\u003e 2. Facades of Color, Glass, and Light\u003cbr\u003e  \u003cbr\u003e Elbert Hubbard and Eye Appeal • \u003ci\u003eSigns of the Times \u003c\/i\u003e• The Careers of Robert Ogden and Maxfield Parrish • L. Frank Baum and \u003ci\u003eTheShowWindow \u003c\/i\u003e• A Maze of Glittering Crystal • Form out of Chaos • Arthur Fraser’s Temple\u003cbr\u003e  \u003cbr\u003e 3. Interiors\u003cbr\u003e  \u003cbr\u003e Dismantling Doorsteps and the New Intimacy with Goods • “The Stage upon Which the Play Is Enacted” • Seductions for the Masses and the Classes • The “Eliminating” Power of the Central Idea • A New Child World and “Paradise in the Toy Department”\u003cbr\u003e  \u003cbr\u003e 4. Fashion and the Indispensable Thing\u003cbr\u003e  \u003cbr\u003e The Growth of Fashion and a Gigantic Garment Industry • Women Buyers and the “Queens” of Paris Couture • Rodman Wanamaker and the Queen’s Slippers • Fete de Paris: The Fashion Show • \u003ci\u003eThe Garden of Allah\u003c\/i\u003e\u003cbr\u003e  \u003cbr\u003e 5. Ali Baba’s Lamp: Service for Private and Public Benefit\u003cbr\u003e  \u003cbr\u003e Service as a “Profitless Ideal” • Holiness or Commercial Hospitality\u003cbr\u003e • “Maximum Max” and Paying the Price in Court •\u003cbr\u003e Customer as Guest in “Self-Sufficient Citadels” • “Distributors\u003cbr\u003e of Happiness” • \u003ci\u003eGemutlichkeit \u003c\/i\u003eand the Utopia of Joseph Urban\u003cbr\u003e • A New Commercial Cultural Order\u003cbr\u003e \u003cb\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e\u003ci\u003eII: Circuits \u003c\/i\u003eof \u003ci\u003ePower\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e 6. “Business Runs the World”: Institutional Coalitions Behind the New Order\u003cbr\u003e  \u003cbr\u003e “Searching Out” and Satisfying “Human Wants” • The Great\u003cbr\u003e Museums and the New Curators • City Pageants and Hobnobbing\u003cbr\u003e with Mayors • The Widening Sphere of Public Action •\u003cbr\u003e Better Babies and Better Deliveries • The Paterson Pageant\u003cbr\u003e  \u003cbr\u003e 7. Wanamaker’s Simple Life and the Moral Failure of Established Religion \u003cbr\u003e  \u003cbr\u003e Wanamaker as Liberal Evangelist and Institution Builder • The\u003cbr\u003e Simple Life and Pastor Wagner • A Day at Bethany • Fairy\u003cbr\u003e Tales or Private Parables • Sin, Consensus, and Institution\u003cbr\u003e Building • Down the Slippery Slope\u003cbr\u003e  \u003cbr\u003e 8. Mind Cure and the Happiness Machine\u003cbr\u003e  \u003cbr\u003e “The New Healers” • Simon Patten’s Political Economy of\u003cbr\u003e Mind Cure • Pollyanna and the Popular Culture of Mind Cure\u003cbr\u003e • L. Frank Baum and Theosophy • An Affirmative American\u003cbr\u003e Fairy Tale\u003cbr\u003e \u003ci\u003e \u003c\/i\u003e\u003cbr\u003e \u003cb\u003e\u003ci\u003eIII: Managing \u003c\/i\u003ea \u003ci\u003eDream Culture:\u003c\/i\u003e1922-1932\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e \u003c\/b\u003e\u003cbr\u003e 9. “An Age of Consolidation”: Goods, Money, and Mergermania \u003cbr\u003e  \u003cbr\u003e “Consumptionism” • Goods and Money “Flooding the Country”.\u003cbr\u003e Chains Across the Country • Investment Bankers and\u003cbr\u003e Mergermania • “The Power Is All in Business”: Chains of Department\u003cbr\u003e Stores • Paul Mazur and Harvard’s Helping Hand\u003cbr\u003e • The Urban Landscape of Desire\u003cbr\u003e  \u003cbr\u003e 10. “Sell Them Their Dreams”\u003cbr\u003e  \u003cbr\u003e The Consumer Credit Apparatus • Air-Conditioned Murals and\u003cbr\u003e “One White Fur” • “Brokers in Beauty” • In Style with\u003cbr\u003e Dorothy Shaver • Accessorizing on the Grand Scale • The\u003cbr\u003e Pseudoevents of Edward L. Bernays\u003cbr\u003e  \u003cbr\u003e 11. The Spectacles\u003cbr\u003e  \u003cbr\u003e The Rainbow House and the Palace of Fashion • The Commercial\u003cbr\u003e Parade • Toys, Spectacles, and the Child Experts •\u003cbr\u003e Ragamuffins and Macy’s Thanksgiving Day Parade • America’s\u003cbr\u003e Mecca of Light and Color • “All the Colours of the Rainbow\u003cbr\u003e Belong to Mr. Bilge”\u003cbr\u003e  \u003cbr\u003e 12. Herbert Hoover’s Emerald City and Managerial Government\u003cbr\u003e  \u003cbr\u003e Herbert Hoover’s Pursuit of Knowledge • Commerce as Database\u003cbr\u003e and Julius Klein, Master Broker • “Horne, Sweet Home”\u003cbr\u003e • Dissent and the “Torments of Desire”\u003cbr\u003e  \u003cbr\u003e Conclusion: Legacies\"An extraordinary work of history, imaginatively conceived, thoroughly researched and absorbingly written. William Leach allows us to see the production of mass consumer culture and to see it whole, in its richness and its poverty. It is a fascinating and troubling tale, and Leach tells it with exceptional skill and sensitivity.\" --Jean-Christophe Agnew, Yale University\u003cbr\u003e\u003cp\u003e\u003cbr\u003e\"A major reinterpretation of our cultural experience, Land of Desire is a brilliant, evocative, and highly readable study by an original, honest and courageous historian who has seen to the heart of American commercial culture. In a society in debt to the licentious 1980s and unfortunately still attempting to achieve social justice though endless growth, this is required reading.\"--Mary O. Furner, University of California, Santa Barbara\u003c\/p\u003e\u003cb\u003eWilliam R. Leach\u003c\/b\u003e is a professor of history at Columbia University. His books include \u003ci\u003eButterfly People\u003c\/i\u003e, \u003ci\u003eCountry of Exiles: The Destruction of Place in American Life, \u003c\/i\u003eand \u003ci\u003eLand of Desire: Merchants, Power, and the Rise of a New American Culture,\u003c\/i\u003e which was a National Book Award finalist.","brand":"Vintage","offers":[{"title":"Default Title","offer_id":46303995625701,"sku":"NP9780679754114","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780679754114.jpg?v=1767731096","url":"https:\/\/k12savings.com\/es\/products\/land-of-desire-isbn-9780679754114","provider":"K12savings","version":"1.0","type":"link"}